🇮🇪Ireland

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Skincare enthusiasts adore Shiseido for its nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and versatile glycerin formulations. Its products suit mature skin and sensitive skin best, offering deep moisture and gentle care. For specific concerns, the brand offers standout solutions such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through rigorous study findings, its key ingredient glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Yes, Shiseido is well suited for oily skin, as Lovi rates the brand-focused routine High for oily skin. Reviewers often mention that the products provide deep-cleansing and efficient cleansers.

Is Shiseido worth it?

Shiseido is worth it for shoppers seeking luxurious textures and deep hydration, though it comes with a high price point. Lovi rates the brand-focused routines High for sensitive, oily, combination, and acne-prone skin, and Average for dry skin.

What are Shiseido's best products?

Shiseido's best products are those that rate Superior for specific skin types, such as Benefiance Wrinkle Smoothing Day Cream, Essential Energy Hydrating Day Cream, and Benefiance Wrinkle Smoothing Cream Enriched. Lovi rates these moisturizers and sunscreens High for mature and dry skin types.

Which Shiseido moisturizer is best for dry skin?

Essential Energy Hydrating Cream is the best Shiseido moisturizer for dry skin, as Lovi rates it High for dry skin. Benefiance Wrinkle Smoothing Cream Enriched is also a strong option with a High fit, while Bio-Performance Skin Filler has an Average fit.

Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts for most skin types, as Lovi rates acne-prone skin High for the brand-focused routines, though individual reactions vary and some reviewers note skin irritation.

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as fifteen out of the twenty items list fragrance.

What are the key ingredients in Shiseido products?

The key ingredients in the Shiseido products on this page include glycerin and hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido skincare routine for dry skin, start your morning by cleansing with Clarifying Cleansing Foam, followed by Eudermine Revitalizing Essence, Essential Energy Hydrating Cream, and a sunscreen. In the evening, use a pre-cleanser, cleanse again with Clarifying Cleansing Foam, apply Ultimune Power Infusing Concentrate, and finish with Essential Energy Hydrating Cream. Once a week, add a nourishing mask into your evening routine after cleansing and before your serum.

Where can I buy Shiseido, and how much does it cost?

Shiseido products on this page are available in Ireland, with prices generally ranging from €47.90 to €71.13 and starting from €40.90 up to €83.66.

What are good alternatives to Shiseido?

Good alternatives to Shiseido with similar product pages on Lovi include Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair. Lovi rates Biore-focused routines High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Shiseido vs Biore: which is better?

Lovi rates Biore higher for dry skin, sensitive skin, combination skin, and acne-prone skin than Shiseido. For oily skin, Lovi rates both brands High.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Shiseido is a mixed match for dry skin, as Lovi rates the brand-focused routine Average for this skin type. While certain moisturizers like Essential Energy Hydrating Cream fit dry skin well, some cleansers and sunscreens rate lower or carry warnings. Topical hyaluronic acid, a key ingredient across the products, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which Shiseido cleanser is best for oily skin?

The best Shiseido cleanser for oily skin is Deep Cleansing Foam, which Lovi rates High for oily skin. Clarifying Cleansing Foam is rated Average, and Complete Cleansing Microfoam is rated Low.

Is Shiseido good for sensitive skin?

Yes, Shiseido is well-suited for sensitive skin, as Lovi rates the brand-focused routine High for sensitive skin. Reviewers often mention its luxurious textures, while some note a risk of skin irritation.

Which Shiseido sunscreen is best for sensitive skin?

The best Shiseido sunscreen for sensitive skin is Benefiance Wrinkle Smoothing Day Cream, which Lovi rates Superior. Essential Energy Hydrating Day Cream follows with a High fit, while Ultimate Sun Protector Lotion is rated Average for sensitive skin.

Is Shiseido good for acne-prone skin?

Yes, Shiseido is generally good for acne-prone skin because Lovi rates the Shiseido-focused routine High for acne-prone skin. The products provide efficient deep-cleansing, though a strong fragrance may cause skin irritation for some users.

Is Shiseido good for skin with dark spots?

Shiseido is a good option for skin with dark spots, as Lovi rates several products like the White Lucent Brightening Gel Cream and Eudermine Revitalizing Essence High for this concern. Topical ingredients such as niacinamide help reduce cutaneous pigmentation and support even skin tone.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Shiseido good for mature skin?

Yes, Shiseido is well-suited for mature skin, offering several products with a High fit level like the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Cream. Lovi rates the Shiseido-focused routine High for several skin types, and key ingredients like hyaluronic acid help improve overall skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play