Some By Mi vs Shiseido
Some By Mi and Shiseido are prominent Asian skincare brands that offer serums, cleansers, toners, moisturizers, and sunscreens built around ingredients like niacinamide, salicylic acid, and glycerin. The Korean line suits dry sensitive and dry skin best through formulations that reduce acne lesions, decrease hyperpigmentation, and improve signs of aging, while the Japanese house targets mature and sensitive skin with deep moisture and gentle care. These options differ primarily in their heritage, foundational compounds, and precise textural approaches to targeted skin concerns.
Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.
kedglobal.compreqin.comtracxn.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Some By Mi and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Some By Mi vs Shiseido products
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AHA-BHA-PHA 30 Days Miracle Toner
€20.50
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Retinol Intense Reactivating Serum
€13.50
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AHA-BHA-PHA 30 Days Miracle Acne Clear Foam
€17.95
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AHA BHA PHA 30 Days Miracle Serum
€21.50
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Retinol Intense Advanced Triple Action Eye Cream
€18.50
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Super Matcha Pore Clean Clay Mask
€17.42
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Beta Panthenol Repair Cream
€20.50
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Yuja Niacin Brightening Moisture Gel Cream
€18.99
People Say
Deep Hydration and Moisture Not notedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
Gentle Formula and Soothing Mostly MentionedSometimes Noted
- “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
- “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
- “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Skin Texture and Smoothing Mostly MentionedOften Mentioned
- “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
- “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Brightening and Radiance Often MentionedOften Mentioned
- “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
- “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
Lightweight and Fast Absorption Often MentionedOften Mentioned
- “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “absorbs quickly — Some By Mi Snail Truecica Miracle Repair Serum”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Scent Preferences Sometimes NotedSometimes Noted
- “smells like fresh lemons — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “smells like fresh lemons — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
- “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
Strong Scent and Fragrance Often MentionedOften Mentioned
- “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
- “Smells like mouthwash — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
- “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
Price and Value Rarely NotedMostly Mentioned
- “expensive — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Too expensive for 50ml — Some By Mi Beta Panthenol Repair Cream”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Drying and Dehydration Often MentionedRarely Noted
- “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
- “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
- “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
Some By Mi vs Shiseido routines for dry skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€18.98
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Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning
€19.99
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Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€18.99
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SPF
V10 Hyal Air Fit Sunscreen
Morning
€29.05
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.25
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Serum or Treatment
Snail Truecica Miracle Repair Serum
Evening · Once a week
€23.95
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
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Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
€40.90
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Hydrating Toner
Eudermine Revitalizing Essence
Morning
€51.90
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€43.35
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SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
€32.81
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.25
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€64.05
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
Some By Mi vs Shiseido routines for oily skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€18.98
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€18.99
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€29.05
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
€20.50
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
€21.50
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
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Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
€17.42
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
€47.90
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
€51.90
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€43.35
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SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
€15.64
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Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
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Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€64.05
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
Some By Mi vs Shiseido routines for combination skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€18.98
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€18.99
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€29.05
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
€20.50
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
€21.50
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
€17.42
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
€47.90
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
€51.90
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€43.35
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€64.05
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
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Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
Questions and answers
Some By Mi or Shiseido: which is better?
Some By Mi is better for shoppers looking for gentleness and value, as every product on its page lists no fragrance and reviewers note favorable prices. Shiseido offers deeper hydration and luxurious textures but features a higher price point and fragrance in many of its formulas.
What is the difference between Some By Mi and Shiseido?
Some By Mi provides gentler formulas with key ingredients like niacinamide to help brighten skin and reduce pigmentation, whereas Shiseido focuses on deep hydration and offers luxurious textures with key ingredients like hyaluronic acid.
Some By Mi or Shiseido for dry skin?
Some By Mi fits dry skin better, as Lovi rates its routine for dry skin as Superior while rating Shiseido's as Average. Niacinamide helps improve skin barrier function and hydration.
Some By Mi or Shiseido: which cleanser is better?
Both Some By Mi and Shiseido offer cleansers that provide deep pore cleansing, but Some By Mi cleansers feature fragrance-free formulas and are well suited for acne-prone skin.
Which is more affordable, Some By Mi or Shiseido?
Some By Mi is more affordable, as price and value is an area where Some By Mi does better than Shiseido.
Some By Mi or Shiseido: which has better options for mature skin?
Both brands offer solid options for mature skin, with both Some By Mi and Shiseido achieving a high routine fit level.
Some By Mi or Shiseido: how do their fragrances compare across products?
Some By Mi lists no fragrance in the ingredients for every product on this page, whereas Shiseido includes fragrance in 15 of its 20 products.
Some By Mi or Shiseido: which brand is better for reducing dark spots?
Some By Mi is better for reducing dark spots, as Lovi rates its routine fit as Superior compared to High for Shiseido. Its formulations feature niacinamide, which helps reduce cutaneous pigmentation.
Some By Mi or Shiseido for oily skin?
Both Some By Mi and Shiseido offer products that achieve a High routine fit for oily skin.
Some By Mi or Shiseido: which moisturizer is better?
Some By Mi is better for moisturizers because its routine fit for dry skin is rated Superior compared to Shiseido's Average. Furthermore, Some By Mi moisturizers focus on ingredients like niacinamide, which helps reduce cutaneous pigmentation, whereas Shiseido has a higher price point and includes fragrance in many of its moisturizing products.
Some By Mi or Shiseido for sensitive skin?
Some By Mi is the better choice for sensitive skin because Lovi rates its routine fit as Superior compared to Shiseido's High fit level, and every product on the Some By Mi page lists no fragrance in its ingredients.
Some By Mi or Shiseido: which sunscreen is better?
Both brands offer sunscreens on the page with a high Lovi fit level for oily skin, acne-prone skin, sensitive skin, and dry skin, but Some By Mi has a high Lovi fit level across all its listed sunscreens while Shiseido's range includes options with lower fit levels such as a caution level for dry skin.
Some By Mi or Shiseido for acne-prone skin?
Both Some By Mi and Shiseido offer a High routine fit for acne-prone skin on the products on this page. Some By Mi relies on ingredients like niacinamide, which helps control pigmentation and supports skin aging care.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
HelixComplex snail mucus as a potential technology against O3 induced skin damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Ethosomes of Phenylethyl Resorcinol as Vesicular Delivery System for Skin Lightening Applications
The use of green tea extract in cosmetic formulations: not only an antioxidant active ingredient
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Allergy to oxidized limonene and linalool is frequent in the U.K
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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