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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are renowned skincare brands offering thoughtfully formulated daily care. The Korean brand, founded in 2016, is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Conversely, the German brand, founded in 1911, is deeply loved for reliable sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin, suiting mature and sensitive skin best. While both cater to delicate barriers, they differ in their heritage, specific standout treatments, and comprehensive ingredient profiles.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs NIVEA routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs NIVEA routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Beauty of Joseon and NIVEA are both good, and Lovi finds that their routines offer an equal High fit for most skin types. Beauty of Joseon stands out for gentleness and fragrance-free formulas, while NIVEA offers greater value and efficacy.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon and NIVEA both offer great routine fits for most skin types, but NIVEA achieves a High fit for mature skin while Beauty of Joseon reaches an Average fit. Beauty of Joseon stands out for its fragrance-free formulas and focus on hydration and gentle textures, whereas NIVEA provides versatile multi-use options with strong value and efficacy.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a High Lovi routine fit for dry skin, making either brand a strong choice depending on your preference for formulas without fragrance or versatile multi-use options. Hyaluronic acid found in the products on this page helps provide deep hydration and moisture to dry skin.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon offers the Dynasty Cream and Red Bean Water Gel, while NIVEA features Creme and Soft, with both brands achieving a High fit for dry skin.

Which is more affordable, Beauty of Joseon or NIVEA?

NIVEA offers better value and versatility among the products on this page, whereas Beauty of Joseon is known for offering different benefits.

Between Beauty of Joseon and NIVEA, which brand is better suited for mature skin?

NIVEA is better suited for mature skin because Lovi rates its routine fit as High, whereas Beauty of Joseon is rated as Average.

How do the fragrance options compare between Beauty of Joseon and NIVEA products?

Beauty of Joseon features no fragrance in every product on this page, whereas NIVEA includes fragrance in six of its nine products.

Which brand performs better for hydration and moisture according to review themes?

Beauty of Joseon performs better for hydration and moisture according to review themes. The products on this page list no fragrance, and reviewers often mention deep hydration and moisturization.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for oily skin. Reviewers note that Beauty of Joseon provides lightweight, fast-absorbing toners and pore control, while NIVEA features blemish-clearing serums.

Beauty of Joseon or NIVEA: which sunscreen is better?

Both Beauty of Joseon and NIVEA offer sunscreens with a High Lovi fit level for various skin types on this page. Beauty of Joseon sunscreens list no fragrance, while some NIVEA sunscreens contain fragrance.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA offer a high routine fit for sensitive skin, but Beauty of Joseon stands out with gentler, fragrance-free products on the products on this page.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA offer high routine fit levels for acne-prone skin. The products on this page help deliver blemish-clearing results while featuring gentle formulations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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