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Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are prominent Asian skincare labels offering gentle yet effective daily care through nourishing moisturizers, protective sunscreens, potent serums, and diverse formulations. The Korean brand features key ingredients like niacinamide, glycerin, and hyaluronic acid to suit dry skin and sensitive skin best, while the Japanese house relies on versatile glycerin formulations to suit mature skin and sensitive skin best. Both brands provide targeted solutions for acne-prone skin, dark spots, and aging concerns, but they differ in their founding eras and heritage.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Beauty of Joseon is better for gentle, fragrance-free formulas and calming redness, while Shiseido stands out for deep hydration, luxury textures, and anti-aging benefits.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon focuses on gentle, fragrance-free formulas with key ingredients like niacinamide and ginseng, achieving High routine fit for dry skin, whereas Shiseido offers luxurious textures and targeted anti-aging care that earns a High fit level for mature skin. Niacinamide helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Shiseido for dry skin?

Beauty of Joseon is a better fit for dry skin than Shiseido, as Beauty of Joseon has a High routine fit level for dry skin while Shiseido has an Average level. Every product on the Beauty of Joseon page lists no fragrance in its ingredients, whereas Shiseido products often involve strong fragrance issues.

Beauty of Joseon or Shiseido: which cleanser is better?

When comparing cleansers, Beauty of Joseon stands out for its gentle, non-irritating formulas, while Shiseido is well-regarded for its deep-cleansing and efficient options.

Which is more affordable, Beauty of Joseon or Shiseido?

Beauty of Joseon is more affordable, as Shiseido is frequently noted by reviewers for having a high price point. Additionally, Beauty of Joseon products on this page list no fragrance, whereas most Shiseido products contain fragrance.

Beauty of Joseon or Shiseido: which has better anti-aging or mature skin benefits?

Shiseido has better mature skin benefits, as Lovi rates its routine fit for mature skin as High while Beauty of Joseon's routine fit is Average.

Beauty of Joseon or Shiseido: which brand is safer regarding fragrance and scent issues?

Beauty of Joseon is safer regarding fragrance and scent issues because every product on the page lists no fragrance in its ingredients, whereas most Shiseido products on the page contain fragrance.

Beauty of Joseon or Shiseido: which offers better options for dark spots and hyperpigmentation?

Both Beauty of Joseon and Shiseido offer good options for dark spots, as Lovi rates their routines as High for skin with dark spots. Beauty of Joseon uses niacinamide in the products on this page to help reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Shiseido for oily skin?

Both Beauty of Joseon and Shiseido offer a High routine fit for oily skin, making them equally suitable choices depending on your preference for formulas.

Beauty of Joseon or Shiseido: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon and Shiseido both offer products on this page with high fit levels for various skin types, but Beauty of Joseon is noted for gentler, fragrance-free formulas while Shiseido provides luxurious, deeply hydrating options with heavier textures and scent.

Beauty of Joseon or Shiseido for sensitive skin?

For sensitive skin, both Beauty of Joseon and Shiseido achieve a High routine fit level on Lovi. Beauty of Joseon stands out for its gentle and non-irritating formulas, while every product on its page lists no fragrance in its ingredients.

Beauty of Joseon or Shiseido: which sunscreen is better?

When comparing the sunscreen options on this page, Beauty of Joseon and Shiseido both offer products that fit various skin types well, though Beauty of Joseon's Relief Sun: Rice + Probiotics is formulated without fragrance.

Beauty of Joseon or Shiseido for acne-prone skin?

Both Beauty of Joseon and Shiseido offer a High routine fit for acne-prone skin. The products on this page for Beauty of Joseon feature gentle, non-irritating formulas with no added fragrance, while Shiseido brings luxurious textures and efficient deep-cleansing options.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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