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Anua vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and NIVEA are distinct skincare brands founded in 2019 and 1911, respectively. Anua offers moisturizers, toners, serums, cleansers, and more, while the German brand is deeply loved for reliable sunscreens, targeted serums, and nourishing moisturizers. The Korean line suits dry skin and oily acne-prone skin best through hyaluronic acid, heartleaf, and niacinamide, whereas the latter brand suits mature skin and sensitive skin best through formulas thoughtfully formulated with glycerin. They differ primarily in their ingredient profiles and targeted benefits, with both utilizing specific formulations to address concerns like dark spots and barrier support.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Anua and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs NIVEA products

People Say

AnuaNIVEA
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Drink of water for my skin — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Skin Texture and Smoothing Often MentionedMostly Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
  • Texture and Absorption Mostly MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Gentle and Soothing Mostly MentionedRarely Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Brightening and Glow Mostly MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Value and Pricing Not notedOften Mentioned
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky or Greasy Finish Sometimes NotedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “too dewy — Anua Heartleaf Silky Moisture Sun Cream”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Application and Consistency Issues Sometimes NotedOften Mentioned
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “takes a long time to wash off cause it's very slimy — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Congested my skin worse — Anua Heartleaf Pore Control Cleansing Oil”
    • “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”

Anua vs NIVEA routines for dry skin

See multi-brand routine · 98% fit

Anua vs NIVEA routines for oily skin

See multi-brand routine · 96% fit

Anua vs NIVEA routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or NIVEA: which is better?

Both Anua and NIVEA are good options, as both brands achieve an equal High routine fit across all skin types. Anua is a better choice if you prefer fragrance-free formulas and excel in hydration, whereas NIVEA often features added fragrance and offers strong blemish-clearing serums.

What is the difference between Anua and NIVEA?

Anua products on this page list no fragrance and focus on soothing ingredients like heartleaf, whereas NIVEA includes fragrance in several items and relies on glycerin. Anua achieves better scores for hydration and brightening, while NIVEA offers versatile multi-use moisturizers.

Anua or NIVEA for dry skin?

Both Anua and NIVEA are a High fit for dry skin. Anua focuses on hydration and soothing ingredients like hyaluronic acid, which helps improve skin quality.

Dermatologic Therapy, 2022

Anua or NIVEA: which moisturizer is better?

When comparing moisturizers, Anua is generally better for providing soothing barrier support and deep hydration without added fragrance, whereas NIVEA offers versatile multi-use formulas that may cause a greasy residue or breakouts for some users.

Which is more affordable, Anua or NIVEA?

NIVEA is more affordable than Anua, as value and pricing is an area where NIVEA does better according to the review themes on this page.

Between Anua and NIVEA, which brand offers a better selection of fragrance-free products?

Anua offers a better selection of fragrance-free products because every single product on its page lists no fragrance in its ingredients. In contrast, NIVEA includes fragrance in six out of the nine products featured on its page.

How do the founding years and countries of origin compare between Anua and NIVEA?

Anua was founded in 2019 in South Korea, whereas NIVEA was founded much earlier in 1911 in Germany. Both brands are owned by different parent companies.

Which brand performs better for hydration and moisture according to reviewer themes?

Anua performs better for hydration and moisture according to the reviewer themes on this page.

Anua or NIVEA for oily skin?

Both Anua and NIVEA are a High fit for oily skin. The products on this page for Anua list no fragrance, whereas NIVEA includes fragrance in some of its formulas.

Anua or NIVEA: which sunscreen is better?

When comparing the sunscreens on this page, Anua provides a High Lovi fit for sensitive skin, whereas NIVEA sunscreens range from High to Low fit depending on the specific product.

Anua or NIVEA for sensitive skin?

Both Anua and NIVEA offer a High Lovi routine fit for sensitive skin, but Anua is often preferred for being fragrance-free across the products on this page. Reviewers frequently note that NIVEA can sometimes cause strong fragrance issues.

Anua or NIVEA for acne-prone skin?

Both brands offer products on this page that fit acne-prone skin well, but Anua tends to be gentler and avoids added fragrance across all its products. NIVEA provides effective blemish-clearing serums, though some of its products may cause breakouts or contain strong fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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