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SKIN1004 vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Shiseido are renowned Asian skincare houses rooted respectively in Korea and Japan, offering thoughtfully formulated toners, moisturizers, cleansers, and sunscreens. The Korean brand centers its gentle routines on centella asiatica, hyaluronic acid, and niacinamide to soothe sensitive and dry skin, while the Japanese counterpart relies on glycerin and nourishing blends to care for mature and sensitive complexions. Ultimately, both labels differ in their heritage and foundational ingredients, with the former emphasizing botanical calming agents and the latter focusing on deep, scientifically backed hydration.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular SKIN1004 and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Shiseido products

People Say

SKIN1004Shiseido
  • Hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Lightweight texture Mostly MentionedSometimes Noted
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Miscellaneous praise and pleasant features Sometimes NotedMostly Mentioned
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “smoothes rough skin — Shiseido Eudermine Revitalizing Essence”
    • “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
  • Soothing and calming Mostly MentionedNot noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
  • Radiance and brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Cleansing benefits Sometimes NotedRarely Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “pores looked so much smaller — SKIN1004 Zombie Pack”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Scent and fragrance complaints Sometimes NotedOften Mentioned
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Texture and application issues Often MentionedRarely Noted
    • “Felt powdery — Shiseido Essential Energy Hydrating Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “too watery for a lotion — Shiseido Treatment Softener”
    • “hard to wash off — SKIN1004 Zombie Pack”
  • Skin irritation and breakouts Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

SKIN1004 vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

SKIN1004 vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

SKIN1004 vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

SKIN1004 or Shiseido: which is better?

Both brands are great, but SKIN1004 is often preferred for its soothing formulas and fragrance-free options, while Shiseido is known for luxurious textures and deep hydration.

What is the difference between SKIN1004 and Shiseido?

SKIN1004 products on this page are all fragrance-free and focus on centella and soothing benefits, whereas Shiseido features many products with fragrance and emphasizes deep hydration and luxury textures.

SKIN1004 or Shiseido for dry skin?

For dry skin, SKIN1004 is a better choice because the products on this page achieve a High routine fit compared to Shiseido's Average fit level.

SKIN1004 or Shiseido: which cleanser is better?

SKIN1004 has better cleansing benefits among the products on this page compared to Shiseido, while both brands offer options for various skin types.

Which is more affordable, SKIN1004 or Shiseido?

Shiseido is more affordable on this page, whereas a high price point is a common complaint for SKIN1004 products.

Between SKIN1004 and Shiseido, which brand is better for hydration and moisture?

Shiseido is better for hydration and moisture, as reviewers mostly mention deep hydration across its products on this page.

How do the fragrance options and complaints compare between SKIN1004 and Shiseido products?

Every product from SKIN1004 lists no fragrance in its ingredients, whereas 15 of 20 Shiseido products on this page include fragrance. Reviewers frequently mention strong fragrance as a downside for Shiseido, while SKIN1004 sees scent complaints noted much less often on these pages.

Which brand performs better for soothing and calming sensitive skin, SKIN1004 or Shiseido?

SKIN1004 performs better for soothing and calming sensitive skin, as its products on this page list no fragrance in their ingredients and the brand is highlighted for its soothing and calming benefits.

SKIN1004 or Shiseido for oily skin?

Both SKIN1004 and Shiseido achieve a High routine fit for oily skin on this page, but they differ in formulation and reviews. SKIN1004 features fragrance-free products known for lightweight texture and soothing properties, whereas Shiseido offers luxurious textures and deep hydration while frequently incorporating fragrance.

SKIN1004 or Shiseido: which moisturizer is better?

Both SKIN1004 and Shiseido offer quality moisturizers, with SKIN1004 featuring fragrance-free formulas focused on soothing ingredients like Centella asiatica and hyaluronic acid, while Shiseido provides luxurious, deeply hydrating options with key ingredients such as glycerin and hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Shiseido for sensitive skin?

Both SKIN1004 and Shiseido achieve a high routine fit for sensitive skin, but they differ in formulation approaches. SKIN1004 products on this page list no fragrance in their ingredients, whereas 15 out of 20 Shiseido products on this page contain fragrance.

SKIN1004 or Shiseido: which sunscreen is better?

Both SKIN1004 and Shiseido offer sunscreens on this page, with SKIN1004 featuring options like the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum and Shiseido featuring options like the Benefiance Wrinkle Smoothing Day Cream.

SKIN1004 or Shiseido for acne-prone skin?

Both SKIN1004 and Shiseido achieve a High routine fit for acne-prone skin on this page. SKIN1004 products on this page list no fragrance, whereas Shiseido features several scented formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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