🇮🇪Ireland

No7 skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

No7's products on this page cover serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. No7 products fit dry skin and mature skin best. For acne-prone skin, Lovi rates the Future Renew Damage Reversal Eye Serum highest; for skin with dark spots, the Pure Retinol Eye Cream; and for mature skin, the Protect & Perfect Intense Advanced Night Cream. Its key ingredients: shea butter protects diapered skin and mitigates erythema.

This page covers some of the most popular No7 products; for the whole No7 range, with a fit score for every product, use the Lovi app.

No7 serums and treatments

Other No7 products

People Say

★4.4Overall rating based on 15.4k+ reviews

Reviewers most often praise No7 for improved hydration, smoother skin texture, and the reduction of fine lines. The most common complaints are skin irritation and a lack of significant results on deep wrinkles.

Highlights

  • Skin feel and texture improvements Mostly Mentioned
    • “Skin feels softer — Future Renew Damage Reversal Serum”
    • “skin feels so soft — Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — Pure Retinol”
  • Eye product hydration and firmness Mostly Mentioned
    • “absorbs quickly — Restore & Renew Multi Action Eye Cream”
    • “lovely and light — Future Renew Damage Reversal Eye Serum”
    • “leaves the skin feeling hydrated and comfortable — Pure Retinol Eye Cream”
  • Lightweight and fast-absorbing textures Mostly Mentioned
    • “Absorbs quickly — Future Renew Damage Reversal Serum”
    • “absorbs instantly — Pure Retinol”
  • Deep hydration and moisture Often Mentioned
    • “Skin feels moisturized — Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — Restore & Renew Multi Action Eye Cream”
  • Anti-aging and line reduction Often Mentioned
    • “Softened fine lines — Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — Pure Retinol”
    • “Fine lines appear reduced — Protect & Perfect Intense Advanced Day Cream”
  • Radiant and glowing appearance Sometimes Noted
    • “healthier glow — Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — Future Renew Damage Reversal Serum”
    • “Natural glow — Future Renew Damage Reversal Night Cream”
  • Lack of visible results Often Mentioned
    • “No change in wrinkles/spots — Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — Pure Retinol Eye Cream”
    • “Did not reduce wrinkles — Future Renew Damage Reversal Night Cream”
  • Skin irritation and adverse reactions Often Mentioned
    • “Slight sensitivity and peeling — Pure Retinol 1% Night Concentrate”
    • “burned my skin — Pure Retinol”
    • “Caused breakouts — Future Renew Damage Reversal Serum”
  • Dryness and heavy texture complaints Often Mentioned
    • “Can be drying — Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — Pure Retinol”
    • “too thick — Protect & Perfect Intense Advanced Night Cream”

Sources: lovi.care, boots.com, target.com, ulta.com, walmart.com, ultas.com, and more

Questions and answers

Is No7 good for dry skin?

Yes, No7 is good for dry skin, as Lovi rates the No7-focused routine Superior for dry skin. Several No7 products on this page, such as Restore & Renew Serum and Protect & Perfect Intense Advanced Night Cream, provide High fit for dry skin to help deliver deep hydration and moisture.

Dermatologic Therapy, 2022

Is No7 worth it?

Yes, No7 is worth considering for dry, mature, and sensitive skin, where Lovi rates its routines as Superior. The products help smooth lines and deliver deep moisture, though reviewers sometimes note irritation or a lack of visible results.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

What are No7's best products?

No7 rates Superior for mature skin with Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream. Reviewers mostly mention skin feel and texture improvements as well as hydration and firmness from the eye products.

Which No7 moisturizer is best for dry skin?

Protect & Perfect Intense Advanced Night Cream is the best No7 moisturizer for dry skin, and Future Renew Damage Reversal Night Cream is another option.

Does No7 cause breakouts?

No7 products are unlikely to cause breakouts for most users, as Lovi rates the brand-focused routine High for acne-prone skin. However, some reviewers note skin irritation and adverse reactions from certain items.

Is No7 fragrance-free?

No, the No7 products on this page are not all fragrance-free, as 3 of the 13 products include fragrance. However, the majority of the products list no fragrance.

What are the key ingredients in No7 products?

The key ingredients in No7 products are Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide. Niacinamide helps control skin aging and pigmentation. Hyaluronic acid benefits skin quality and signs of skin aging.

Antioxidants, 2021Dermatologic Therapy, 2022

How do I build a No7 skincare routine?

To build a No7 skincare routine for dry skin, follow a daily plan that includes a cleanser, toner, moisturizer, and sunscreen in the morning, followed by a pre-cleanser, cleanser, serum, and moisturizer in the evening. Once a week, you can add a nourishing mask into your evening steps. Lovi rates the No7-focused routine as Superior for dry skin.

Where can I buy No7, and how much does it cost?

No7 products are available at stores in Ireland, with prices ranging from €23.48 to €31.60.

What are good alternatives to No7?

Good alternatives to No7 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which all have pages on Lovi. BYOMA is a particularly strong alternative because Lovi rates its brand-focused routines as Superior for dry skin and sensitive skin, matching No7.

No7 vs BYOMA: which is better?

No7 and BYOMA are equally matched for dry skin, where Lovi rates the No7-focused routine Superior and the BYOMA-focused routine Superior. For sensitive skin, Lovi also rates both routines as Superior.

Who owns No7, and where is it from?

No7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

Is No7 cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No7 as cruelty-free.

Is No7 good for sensitive skin?

Yes, No7 is well suited for sensitive skin, as Lovi rates the No7-focused routine Superior for sensitive skin. Reviewers often mention skin feel and texture improvements, though some note skin irritation and adverse reactions.

Which No7 sunscreen is best for sensitive skin?

Protect & Perfect Intense Advanced Day Cream is the best No7 sunscreen for sensitive skin, as Lovi rates it High, while Lift & Luminate Day Cream rates Average.

Is No7 good for acne-prone skin?

No7 rates High for acne-prone skin, with several products suited to this skin type. Reviewers often mention skin feel and texture improvements, while some also note dryness and heavy texture complaints.

Is No7 good for skin with dark spots?

No7 is a reasonable match for skin with dark spots, as Lovi rates products like Pure Retinol Eye Cream and Protect & Perfect Intense Advanced Night Cream as High for this skin type. Niacinamide in the range helps reduce skin pigmentation.

The British Journal of Dermatology, 2002

Is No7 good for mature skin?

Yes, No7 is well suited for mature skin, as the brand-focused routine rates Superior for this skin type. Reviewers often note its anti-aging and line reduction benefits, which are supported by studies on ingredients like retinol and niacinamide that help stimulate collagen and improve aging skin.

The Journal of Investigative Dermatology, 2000Antioxidants, 2021

Research behind No7's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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