🇮🇪Ireland

Anua vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Simple are skincare brands that offer gentle moisturizers, cleansers, toners, and serums built around hydrating and soothing ingredients. Anua is a Korean brand suited best for dry and oily acne-prone skin through formulations featuring hyaluronic acid and niacinamide, whereas Simple is a British brand suited best for oily and acne-prone skin through formulations featuring niacinamide and glycerin. While both utilize niacinamide to reduce hyperpigmentation, the first brand also employs hyaluronic acid to lengthen wrinkle reduction, and the second brand incorporates glycerin to improve skin hydration and barrier function.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Anua and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Simple products

People Say

AnuaSimple
  • Soothes Redness and Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Cleansing and Exfoliation Often MentionedOften Mentioned
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
  • Miscellaneous Product Traits Often MentionedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “no scent — Anua Rice 70 Glow Milky Toner”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
  • Brightening and Dark Spot Fading Often MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Breakouts and Acne Complaints Often MentionedSometimes Noted
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “Gave me tiny red spots — Simple Refreshing Facial Wash”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Simple routines for dry skin

See multi-brand routine · 98% fit

Anua vs Simple routines for oily skin

See multi-brand routine · 96% fit

Anua vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or Simple: which is better?

Anua and Simple offer similar routine fit levels across various skin types, but Anua outperforms Simple in brightening and dark spot fading. Reviewers note that Simple helps soothe redness and sensitive skin, while Anua products on this page frequently feature ingredients like niacinamide and hyaluronic acid which help improve skin hydration and appearance.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

What is the difference between Anua and Simple?

Anua focuses on brightening and dark spot fading with key ingredients like niacinamide, while Simple does better at soothing redness and sensitive skin. Both brands offer fragrance-free products and share equal routine fit levels across all skin types.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Simple for oily skin?

Both Anua and Simple offer a High routine fit for oily skin. Anua is especially known for lightweight toners and brightening serums, while Simple provides value-friendly moisturizers and gentle makeup removers.

Anua or Simple: which cleanser is better?

Anua offers better-performing cleansers overall, as the products on this page achieve High fit levels for oily and acne-prone skin while Simple cleansers are rated Average. Anua features cleansers formulated with active ingredients like heartleaf and succinic acid, whereas Simple provides more basic cleansing options.

Which is more affordable, Anua or Simple?

Simple is more affordable, as reviewers on this page frequently praise its lightweight, value-friendly moisturizers.

Which brand has more fragrance-free products, Anua or Simple?

Both Anua and Simple offer fragrance-free options, as every single product listed for both brands on this page contains no fragrance in its ingredients.

Do Anua and Simple offer products specifically for dark spots?

Both Anua and Simple feature products on this page that are suitable for skin with dark spots. Anua stands out for brightening and dark spot fading, featuring key ingredients like niacinamide which may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What are the main key ingredients found across Anua products?

The main key ingredients found across Anua products on this page are hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica.

Anua or Simple for sensitive skin?

Both Anua and Simple have an equal High routine fit for sensitive skin, but Anua does better for brightening and dark spot fading while Simple does better for soothing redness and sensitive skin. Anua also offers a wider variety of key ingredients across its products on this page, including hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica, whereas Simple features niacinamide and glycerin.

Anua or Simple for acne-prone skin?

Both Anua and Simple have a High routine fit for acne-prone skin on the products on this page. Review themes note that Simple does better at soothing redness and sensitive skin, while Anua does better at brightening and dark spot fading.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play