🇮🇪Ireland

Good Molecules vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Simple are popular skincare brands offering gentle, targeted formulations for various skin types. The American line relies on glycerin and hyaluronic acid in its nourishing moisturizers, serums, eye products, and gentle exfoliants, suiting dry and oily skin best. Meanwhile, the British range features cleansers, toners, makeup removers, and moisturizers with niacinamide and glycerin, which suit oily and acne-prone skin best. While both brands utilize glycerin to improve skin hydration and restore barrier function, they differ in their origin, founding years, and specific active ingredients tailored to distinct skin concerns.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Good Molecules and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Simple products

People Say

Good MoleculesSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Mostly MentionedOften Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Effective Daily Cleansing Rarely NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “lather on this cleanser is impressive — Good Molecules Hydrating Facial Cleansing Gel”
  • Improves Skin Texture and Smoothness Often MentionedNot noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “not moisturizing enough — Good Molecules Lightweight Daily Moisturizer”
    • “Skin felt tight — Good Molecules Pineapple Exfoliating Powder”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Texture Issues, Residue, and Soapy Feel Sometimes NotedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”

Good Molecules vs Simple routines for dry skin

See multi-brand routine · 98% fit

Good Molecules vs Simple routines for oily skin

See multi-brand routine · 96% fit

Good Molecules vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Good Molecules or Simple: which is better?

Good Molecules is the better choice for value, lightweight texture, and smoothing skin texture, while Simple is better for gentle cleansing and soothing sensitive skin. Overall, Good Molecules has a Superior routine fit across all skin types on this page compared to Simple's High fit.

What is the difference between Good Molecules and Simple?

Good Molecules offers a wider range of targeted serums and treatments that reviewers praise for improving skin texture and value, while Simple focuses on gentle, sensitive-skin-friendly cleansers and makeup removers. Lovi ranks Good Molecules as having a Superior routine fit across all skin types compared to a High fit for Simple.

Good Molecules or Simple for dry skin?

Good Molecules is the better choice for dry skin, as Lovi rates its routine fit as Superior compared to High for Simple. The products on this page help provide hydration with key ingredients like hyaluronic acid and glycerin.

Dermatologic Therapy, 2022

Good Molecules or Simple: which cleanser is better?

Simple is better for daily cleansing, as it is noted for effective daily cleansing compared to Good Molecules. Lovi rates the cleansing products on this page as having an average fit for most skin types, with low fits for dry and dry sensitive skin.

Which is more affordable, Good Molecules or Simple?

Good Molecules is known for affordable and great value serums and moisturizers, making it a budget-friendly option compared to Simple.

Between Good Molecules and Simple, which brand is gentler on sensitive skin?

Simple does better than Good Molecules for being gentle on sensitive skin. Reviewers note that Simple offers gentle, sensitive-skin-friendly makeup removers.

How do the founding years and corporate ownership of Good Molecules and Simple compare?

Good Molecules was founded in 2019 in the United States and is owned by Beautylish, Inc., whereas Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011.

Which brand performs better for improving skin texture and smoothness according to reviewers?

Good Molecules performs better for improving skin texture and smoothness according to reviewers.

Good Molecules or Simple for oily skin?

Good Molecules is a Superior fit for oily skin on Lovi, whereas Simple achieves a High fit level. Reviewers mention that Good Molecules offers lightweight and non-greasy textures along with affordable and great value serums.

Good Molecules or Simple: which moisturizer is better?

Good Molecules offers better moisturizers on this page, as shoppers often note they are affordable and deeply hydrating. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Good Molecules or Simple for sensitive skin?

Good Molecules has a Superior routine fit for sensitive skin, while Simple has a High fit. Reviewers note that Simple is gentle on sensitive skin, whereas Good Molecules offers affordable and great value serums.

Good Molecules or Simple for acne-prone skin?

Good Molecules is Lovi-rated Superior for acne-prone skin, whereas Simple is rated High. Reviewers note that Good Molecules offers lightweight and non-greasy serums, though some users report occasional breakouts from both brands.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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