Purito skincare
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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Purito is widely beloved for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, all built upon gentle and effective formulas. Its products suit dry skin and dry sensitive skin best because of their deeply comforting formulations. For specific concerns, the standout choices include the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin. Through these carefully crafted solutions, the brand offers a steady and soothing approach to daily care.
This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.
Other Purito products
People Say
★4.6Overall rating based on 15.6k+ reviewsReviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.
Highlights
Lightweight moisturizers Mostly Mentioned
- “absorbs instantly into skin — Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
- “sinks in instantly without residue — Deep Sea Pure Water Cream”
Soothing and calming moisturizers Mostly Mentioned
- “calmed my redness immediately — Oat-in Calming Gel Cream”
- “helped calm down my acne — Mighty Bamboo Panthenol Cream”
- “calms down my redness immediately — Deep Sea Pure Water Cream”
Gentle and lightweight serums Mostly Mentioned
- “calmed my redness instantly — Centella Unscented Serum”
- “no stinging on sensitive skin — Centella Unscented Serum”
- “absorbs immediately — Centella Unscented Serum”
Acne-safe and barrier-supporting moisturizers Mostly Mentioned
- “fungal acne safe — Oat-in Calming Gel Cream”
- “love that it has no scent — Oat-in Calming Gel Cream”
- “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
Insufficient moisture in moisturizers Sometimes Noted
- “skin felt tight after an hour — Oat-in Calming Gel Cream”
- “incredibly drying for me — Mighty Bamboo Panthenol Cream”
- “not moisturizing enough for winter — Deep Sea Pure Water Cream”
Serum performance and finish issues Sometimes Noted
- “metallic scent — Pure Vitamin C Serum”
- “turned brown quickly — Pure Vitamin C Serum”
- “didn't see any difference — Centella Unscented Serum”
Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more
Questions and answers
Is Purito good for oily skin?
Yes, Purito is a good match for oily skin, as Lovi rates the Purito-focused routine High for oily skin. The Purito products on this page list no fragrance in their ingredients, and reviewers mostly mention lightweight moisturizers.
Is Purito worth it?
Purito is worth considering, especially for dry, dry sensitive, and sensitive skin types where Lovi rates the brand-focused routines as Superior. Reviewers frequently mention that the moisturisers are lightweight, soothing, and gentle, helping to keep skin calm and soft.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
What are Purito's best products?
Which Purito moisturizer is best for dry skin?
Does Purito cause breakouts?
Purito is unlikely to cause breakouts, as reviewers often mention that its moisturizers are acne-safe. Lovi rates the Purito-focused routine Superior for acne-prone skin.
Is Purito fragrance-free?
Yes, every Purito product on this page lists no fragrance in its ingredients, making the range gentle for calm skin. Reviewers mostly mention that these moisturizers are soothing, calming, and lightweight.
What are the key ingredients in Purito products?
Purito uses key ingredients like centella asiatica, niacinamide, and panthenol to help soothe, brighten, and support the skin. Lovi rates the brand's formulas high for keeping skin calm and comfortable.
How do I build a Purito skincare routine?
To build a Purito skincare routine for dry skin, follow the brand-focused steps starting with the From Green Cleansing Oil and Centella Unscented Toner in the morning and evening. Finish your routine with the Deep Sea Pure Water Cream and Daily Soft Touch Sunscreen to keep your skin feeling soft and smooth. Lovi rates the Purito-focused routine for dry skin as Superior.
Where can I buy Purito, and how much does it cost?
Purito products can be bought on this page with prices in Ireland ranging from twelve euros and fifty cents to twenty-four euros and ninety-nine cents, though most items cost between seventeen euros and twenty euros and eighty-one cents.
What are good alternatives to Purito?
Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These brands also have dedicated pages on Lovi for comparison.
Purito vs SKIN1004: which is better?
Purito and SKIN1004 are both top choices, as Lovi rates their routines as Superior for dry and sensitive skin, and High for oily skin. For acne-prone skin, Lovi rates the Purito-focused routine as Superior and the SKIN1004-focused routine as High.
Who owns Purito, and where is it from?
Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.
Is Purito cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.
Is Purito good for dry skin?
Yes, Purito is good for dry skin, as Lovi rates the Purito-focused routine for dry skin as Superior. Reviewers mostly mention that the moisturizers are lightweight, soothing, and calming. The Purito products on this page list no fragrance in their ingredients.
Which Purito sunscreen is best for sensitive skin?
The Daily Soft Touch Sunscreen is the best choice from the Purito products on this page for sensitive skin, where Lovi rates its fit as Superior.
Is Purito good for sensitive skin?
Yes, Purito is very good for sensitive skin and fits it best among skin types. Lovi rates the brand-focused routine Superior for sensitive skin, and reviewers frequently mention that the brand's moisturizers are soothing, calming, and gentle.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for acne-prone skin?
Yes, Purito is a great choice because Lovi rates the Purito-focused routine Superior for acne-prone skin. The Purito products on this page are fragrance-free and include soothing options that help calm the skin.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for skin with dark spots?
Yes, Purito is good for skin with dark spots, as Lovi rates products like the Centella Unscented Serum and Daily Soft Touch Sunscreen as Superior for this skin type. Niacinamide and vitamin C in the range help brighten the skin and reduce dark spots over time.
Is Purito good for mature skin?
Yes, Purito is well suited for mature skin, and Lovi rates the Centella Unscented Serum and Daily Soft Touch Sunscreen as Superior for this skin type. Reviewers frequently mention that the brand's serums are gentle and lightweight, while its moisturizers help calm and soothe the skin.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Research behind Purito's key ingredients
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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