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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are skincare brands founded in 2016 and 1960, respectively, offering distinct approaches to daily care. Some By Mi provides serums, cleansers, toners, and moisturizers featuring niacinamide, centella asiatica, and salicylic acid, while Simple is deeply loved for gentle moisturizers, makeup removers, cleansers, and toners incorporating niacinamide and glycerin. The former suits dry sensitive skin and dry skin best, whereas the latter suits oily skin and acne-prone skin best through thoughtful formulation. They differ primarily in their active ingredients and target skin types, with the Korean brand utilizing salicylic acid for clarity and the British brand relying on glycerin for hydration.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

See multi-brand routine · 98% fit

Some By Mi vs Simple routines for oily skin

See multi-brand routine · 96% fit

Some By Mi vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for targeted acne care and dark spots, where Lovi rates its products as Superior. Simple is better for gentle, sensitive-skin-friendly cleansing and hydration. Both brands offer lightweight, fragrance-free formulations suitable for daily routines.

What is the difference between Some By Mi and Simple?

Some By Mi is a South Korean brand founded in 2016 that features ingredients like niacinamide and salicylic acid, whereas Simple is a British brand founded in 1960 that features glycerin and niacinamide. Lovi rates Some By Mi as Superior for dry sensitive skin, while Simple is rated High for that skin type. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for dry skin?

Some By Mi is the better choice for dry skin, where Lovi rates the routine fit as Superior compared to High for Simple. The products on this page help provide deeper hydration and effective soothing care for dry skin types.

Some By Mi or Simple: which cleanser is better?

Some By Mi delivers better performance for deep pore cleansing and blemish control across the products on this page. Simple does better at being gentle on sensitive skin.

Which is more affordable, Some By Mi or Simple?

Simple tends to be more affordable than Some By Mi, as value-friendly moisturizers and gentle makeup removers are frequently mentioned by reviewers on the page.

Between Some By Mi and Simple, which brand is better for reducing dark spots?

Some By Mi is better for reducing dark spots because Lovi rates its products as Superior for skin with dark spots, whereas Simple products are rated as Average. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and corporate owners of Some By Mi and Simple compare?

Some By Mi was founded in South Korea in 2016 and has been owned by JKL Partners since 2021. In contrast, Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand performs better for skin texture and smoothing according to review themes?

Some By Mi performs better for skin texture and smoothing. The products on this page help improve skin smoothness.

Some By Mi or Simple for oily skin?

Both brands are a good match for oily skin, as Lovi rates Some By Mi as High and Simple as High for this skin type. Niacinamide, featured in the products on this page, helps reduce excess sebum and improve skin texture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple: which moisturizer is better?

Some By Mi provides superior hydration and targeted care for dry skin with options like its Yuja Niacin Brightening Moisture Gel Cream, while Simple offers value-friendly daily moisturizers that are generally well-tolerated.

Some By Mi or Simple for sensitive skin?

Some By Mi fits sensitive skin better than Simple, as Lovi rates Some By Mi as Superior for sensitive skin while Simple reaches a High fit. Reviewers often mention Simple as gentle on sensitive skin, whereas Some By Mi is noted for effective acne-clearing treatments and skin-smoothing textures.

Some By Mi or Simple for acne-prone skin?

Some By Mi fits acne-prone skin with High Lovi levels across multiple products on this page, while Simple products on this page show Average Lovi levels for this skin type. Some By Mi focuses on acne and blemish control with key ingredients like salicylic acid and niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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