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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are a Korean skincare line founded in 2016 and a British skincare line founded in 1960, respectively. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens that feature niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best with options like the Ground Rice and Honey Glow Mask, the Light On Serum, and the Revive Eye Serum. Conversely, Simple is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin, suiting oily skin and acne-prone skin best with options like the Kind to Skin Soothing Facial Toner and the Micellar Cleansing Water. While both brands harness niacinamide to improve wrinkles and reduce hyperpigmentation, and glycerin to increase hydration and barrier function, they differ in their origin, founding years, and targeted skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

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Beauty of Joseon vs Simple routines for oily skin

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Beauty of Joseon vs Simple routines for combination skin

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Questions and answers

Beauty of Joseon or Simple: which is better?

Beauty of Joseon and Simple are both good choices, matching equally on most skin types, while Simple fits mature skin better as a Lovi level of High. Reviewers note that Simple offers a more affordable price point and value, and better gentle and non-irritating formulation.

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon and Simple offer gentle, fragrance-free products with shared key ingredients like Niacinamide and Glycerin, but they target different skin needs with Beauty of Joseon fitting dry skin, sensitive skin, and skin with dark spots best, while Simple is focused on oily skin, acne-prone skin, and mature skin. Simple achieves a High Lovi fit level for mature skin, whereas Beauty of Joseon reaches an Average level for that skin type.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer a High routine fit for dry skin with the products on this page. Beauty of Joseon is noted for lightweight textures, while Simple is recognized for providing gentle, non-drying formulations and an affordable price point.

Beauty of Joseon or Simple: which cleanser is better?

Beauty of Joseon and Simple both offer cleansers, but Beauty of Joseon is noted for lightweight textures while Simple is recognized for gentleness and non-drying formulas. Lovi rates the routine fit for both brands as High across most skin types.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, as the products on this page offer a more affordable price point and value compared to Beauty of Joseon.

Which brand has more products formulated for mature skin, Beauty of Joseon or Simple?

Simple has more products on this page rated with a High Lovi fit level for mature skin compared to Beauty of Joseon. Review themes note that Simple does better with gentle and non-irritating formulations for these needs.

Do Beauty of Joseon and Simple products contain fragrance?

Beauty of Joseon and Simple products on this page list no fragrance in their ingredients.

Which brand performs better when it comes to lightweight texture according to review themes?

Beauty of Joseon performs better than Simple when it comes to a lightweight texture according to review themes.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple offer an equal High routine fit level for oily skin. Reviewers note that the products on this page from Beauty of Joseon deliver a lightweight texture, while Simple is noted for a non-drying formula.

Beauty of Joseon or Simple: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon and Simple offer products for various skin needs, with Beauty of Joseon featuring key ingredients like Niacinamide, Glycerin, Hyaluronic acid, and Ginseng, while Simple focuses on Niacinamide and Glycerin. Both brands provide options where Lovi rates the fit level as High or Average depending on the specific skin type.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple fit sensitive skin at a High level on Lovi. Niacinamide, which is included across the products on this page, helps reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple fit acne-prone skin at a High level on this page. Beauty of Joseon uses key ingredients like Niacinamide, which helps reduce pigmentation, and Hyaluronic acid, which helps improve skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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