🇮🇪Ireland

SKIN1004 vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Simple are accessible skincare brands that serve distinct dermatological needs through targeted formulations. The Korean house focuses on centella asiatica, hyaluronic acid, and niacinamide within toners, moisturizers, sunscreens, and masks that suit sensitive and dry skin best, whereas the British line centers on niacinamide and glycerin across gentle moisturizers, makeup removers, cleansers, and toners tailored for oily and acne-prone skin. Both labels differ primarily in their botanical versus minimalist approaches, offering specialized treatments like eye creams, essence toners, boosting toners, soothing facial toners, and micellar waters to address blemishes, dark spots, and signs of aging.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular SKIN1004 and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Simple products

People Say

SKIN1004Simple
  • Other Positive Product Features Mostly MentionedMostly Mentioned
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Gentle on Sensitive Skin Rarely NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Soothing and Calming Properties Mostly MentionedSometimes Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “doesn't sting my eyes — Simple Kind to Skin Soothing Facial Toner”
  • Deep and Intense Hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Affordable Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Other Negative Product Complaints Often MentionedOften Mentioned
    • “I have to use 4-5 cotton pads to get clean. — Simple Micellar Water”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Insufficient Moisture or Hydration Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Struggles with Waterproof Makeup Rarely NotedOften Mentioned
    • “hard to wash off — SKIN1004 Zombie Pack”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

SKIN1004 vs Simple routines for dry skin

See multi-brand routine · 98% fit

SKIN1004 vs Simple routines for oily skin

See multi-brand routine · 96% fit

SKIN1004 vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

SKIN1004 or Simple: which is better?

Both SKIN1004 and Simple are good options, as they offer equal fit levels across all skin types on this page. SKIN1004 is often noted for its soothing and lightweight textures, while Simple is known for its affordable value and gentle makeup removers.

What is the difference between SKIN1004 and Simple?

SKIN1004 leans toward soothing and lightweight textures using centella asiatica, while Simple focuses on gentle, budget-friendly formulas with ingredients like niacinamide and glycerin.

SKIN1004 or Simple for dry skin?

Both SKIN1004 and Simple achieve a High Lovi fit level for dry skin. Shoppers seeking deep and intense hydration may prefer Simple, while SKIN1004 stands out for its lightweight and fast-absorbing texture.

SKIN1004 or Simple: which cleanser is better?

When comparing the cleansers on this page, SKIN1004 features options like the Madagascar Centella Tone Brightening Cleansing Gel Foam with a Superior fit for dry sensitive, dry, and oily acne-prone skin, whereas Simple offers the Refreshing Facial Wash with an Average fit for most skin types. SKIN1004 is generally noted for soothing and calming properties, while Simple is known for offering affordable value.

Which is more affordable, SKIN1004 or Simple?

Simple offers more affordable value compared to SKIN1004. Reviewers frequently note Simple for its budget-friendly moisturizers.

Which brand uses Centella asiatica as a key ingredient, SKIN1004 or Simple?

SKIN1004 uses Centella asiatica as a key ingredient across the products on this page, whereas Simple does not feature it.

When was SKIN1004 founded compared to Simple?

SKIN1004 was founded in 2012, whereas Simple was founded earlier in 1960.

Which brand has better soothing and calming properties, SKIN1004 or Simple?

SKIN1004 has better soothing and calming properties compared to Simple. Reviewers frequently mention its soothing toners, lightweight moisturizers, and hydrating masks.

SKIN1004 or Simple for oily skin?

Both SKIN1004 and Simple provide a high Lovi fit level for oily skin. SKIN1004 is particularly known for its lightweight and fast-absorbing textures, while Simple offers affordable value and gentle makeup removers.

SKIN1004 or Simple: which moisturizer is better?

Both SKIN1004 and Simple offer moisturizers that fit dry and oily skin at a High level on this page. SKIN1004 products on this page feature key ingredients like centella asiatica and hyaluronic acid, which helps hydrate and soothe the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Simple for sensitive skin?

Both SKIN1004 and Simple are well suited for sensitive skin, as Lovi rates their routines as High for this skin type. SKIN1004 relies on soothing Centella asiatica and fragrance-free formulations, while Simple offers gentle, sensitive-skin-friendly makeup removers.

SKIN1004 or Simple for acne-prone skin?

Both SKIN1004 and Simple achieve a High routine fit for acne-prone skin. SKIN1004 features soothing properties and lightweight textures, while Simple offers gentle, sensitive-skin-friendly options.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play