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Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are Korean skincare brands founded in 2016 and 2017, respectively. Some By Mi features serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the other offers thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas. Both fit dry skin and dry sensitive skin best, with the first brand relying on active ingredients like salicylic acid for acne and niacinamide for dark spots, whereas its counterpart delivers a steady and soothing approach through comforting formulations.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

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Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

See multi-brand routine · 97% fit

Some By Mi vs Purito routines for oily skin

See multi-brand routine · 95% fit

Some By Mi vs Purito routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Some By Mi or Purito: which is better?

Some By Mi is better for improving skin texture and clearing acne, while Purito does better with lightweight, soothing, and calming moisturizers. Both brands achieve equal routine fit levels for dry, oily, combination, sensitive, dry sensitive, and skin with dark spots, though Purito reaches a higher fit for mature skin and acne-prone skin.

What is the difference between Some By Mi and Purito?

Purito tends to do better with lightweight formulations, soothing sensitive areas, and deep hydration, while Some By Mi stands out for improving skin texture and controlling acne. Both brands offer solid options for dry and sensitive skin, but Purito rates higher for mature and acne-prone skin types.

Some By Mi or Purito for dry skin?

Both Some By Mi and Purito are a Superior fit for dry skin. The products on this page for both brands feature fragrance-free formulas that help hydrate and nourish dry skin.

Some By Mi or Purito: which moisturizer is better?

When comparing the products on this page, both Some By Mi and Purito offer moisturizers that fit dry skin, dry sensitive skin, and sensitive skin at a High level. Purito does better for soothing and calming, while Some By Mi helps brighten the complexion.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Some By Mi or Purito?

The provided page facts and studies do not contain information regarding the pricing or affordability of Some By Mi and Purito.

Some By Mi or Purito: which brand is better for improving skin texture and clearing acne?

Some By Mi does better than Purito for improving skin texture and clearing and controlling acne. The products on this page help provide effective acne-clearing treatments and skin-smoothing textures.

Which brand has a stronger scent or fragrance according to reviewers, Some By Mi or Purito?

According to the review themes on this page, Purito does better with less strong scent or fragrance compared to Some By Mi.

Some By Mi or Purito: which brand is better suited for mature skin and acne-prone skin?

For mature skin and acne-prone skin, Some By Mi achieves a High fit level, while Purito achieves a Superior fit level. Both brands provide fragrance-free formulas, but Purito does better at calming redness, soothing skin, and providing lightweight, hydrating moisturizers.

Some By Mi or Purito for oily skin?

For oily skin, Some By Mi and Purito both offer a High routine fit on the products on this page. Reviewers note that Purito tends to do better for lightweight and fast-absorbing formulas, while Some By Mi is noted for improving skin texture.

Some By Mi or Purito: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin at a Superior level, while Some By Mi V10 Hyal Air Fit Sunscreen fits all those skin types at a High level.

Some By Mi or Purito for sensitive skin?

Both Some By Mi and Purito are great options for sensitive skin, as the products on this page list no fragrance in their ingredients. Lovi gives Some By Mi a Superior fit level for sensitive skin, while Purito also reaches a Superior fit level for sensitive skin.

Some By Mi or Purito for acne-prone skin?

For acne-prone skin, Some By Mi and Purito both have High Lovi fit levels, but Some By Mi does better at clearing and controlling acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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