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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are a Korean skincare line founded in 2016 and a British skincare line founded in 1960, respectively. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens that feature niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best with options like the Ground Rice and Honey Glow Mask, the Light On Serum, and the Revive Eye Serum. Conversely, Simple is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin, suiting oily skin and acne-prone skin best with options like the Kind to Skin Soothing Facial Toner and the Micellar Cleansing Water. While both brands harness niacinamide to improve wrinkles and reduce hyperpigmentation, and glycerin to increase hydration and barrier function, they differ in their origin, founding years, and targeted skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Simple routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Both brands offer solid options, but Beauty of Joseon stands out for its lightweight textures, while Simple is often praised for its gentle, budget-friendly formulas. Niacinamide, featured across the products on this page, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon and Simple offer different strengths, with Simple leading in gentle and non-irritating formulation, affordability, and effective makeup removal, while Beauty of Joseon stands out for its lightweight texture. Both brands provide fragrance-free products on this page and share key ingredients like niacinamide and glycerin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer an equal routine fit level of High for dry skin, though Beauty of Joseon fits dry skin best by its brand-focused routines. Beauty of Joseon also features key ingredients like hyaluronic acid, which helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

Beauty of Joseon and Simple offer cleansers with distinct benefits, with Beauty of Joseon featuring options like the Green Plum Refreshing Cleanser and Simple offering the Refreshing Facial Wash. Reviewers frequently note that Simple provides a more gentle and non-irritating formulation, while Beauty of Joseon products on this page help deliver lightweight textures.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, offering value-friendly moisturizers and an affordable price point compared to Beauty of Joseon.

Which brand performs better for mature skin, Beauty of Joseon or Simple?

Simple performs better for mature skin. On Lovi, the products on this page for Simple have a High fit level for mature skin, whereas Beauty of Joseon has an Average fit level.

How do the founding years and corporate owners of Beauty of Joseon and Simple compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand is better for makeup removal according to reviewer themes?

Simple does better for makeup removal according to reviewer themes, alongside offering an affordable price point and gentle formulations. Beauty of Joseon is noted for lightweight textures, though both brands share similar routine fit levels across most skin types.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple offer an equal routine fit for oily skin, with Lovi rating them both as High. Beauty of Joseon stands out for its lightweight texture among the products on this page.

Beauty of Joseon or Simple: which moisturizer is better?

Beauty of Joseon and Simple offer different moisturizers suited to various skin types, with Beauty of Joseon leaning towards deep hydration and soothing ingredients like hyaluronic acid and glycerin. Both brands feature products that help maintain skin moisture, though individual results may vary depending on your specific skin needs.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple fit sensitive skin at a High routine level. Reviewers state that Simple does better for a gentle and non-irritating formulation, while Beauty of Joseon is noted for a lightweight texture.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple fit acne-prone skin well, as their routines on this page achieve a High Lovi fit level. Niacinamide, a key ingredient shared across the products on this page, helps control skin aging and pigmentation.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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