Purito skincare
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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Purito is widely beloved for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, all built upon gentle and effective formulas. Its products suit dry skin and dry sensitive skin best because of their deeply comforting formulations. For specific concerns, the standout choices include the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin. Through these carefully crafted solutions, the brand offers a steady and soothing approach to daily care.
This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.
Other Purito products
People Say
★4.6Overall rating based on 15.6k+ reviewsReviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.
Highlights
Lightweight moisturizers Mostly Mentioned
- “absorbs instantly into skin — Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
- “sinks in instantly without residue — Deep Sea Pure Water Cream”
Soothing and calming moisturizers Mostly Mentioned
- “calmed my redness immediately — Oat-in Calming Gel Cream”
- “helped calm down my acne — Mighty Bamboo Panthenol Cream”
- “calms down my redness immediately — Deep Sea Pure Water Cream”
Gentle and lightweight serums Mostly Mentioned
- “calmed my redness instantly — Centella Unscented Serum”
- “no stinging on sensitive skin — Centella Unscented Serum”
- “absorbs immediately — Centella Unscented Serum”
Acne-safe and barrier-supporting moisturizers Mostly Mentioned
- “fungal acne safe — Oat-in Calming Gel Cream”
- “love that it has no scent — Oat-in Calming Gel Cream”
- “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
Insufficient moisture in moisturizers Sometimes Noted
- “skin felt tight after an hour — Oat-in Calming Gel Cream”
- “incredibly drying for me — Mighty Bamboo Panthenol Cream”
- “not moisturizing enough for winter — Deep Sea Pure Water Cream”
Serum performance and finish issues Sometimes Noted
- “metallic scent — Pure Vitamin C Serum”
- “turned brown quickly — Pure Vitamin C Serum”
- “didn't see any difference — Centella Unscented Serum”
Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more
Questions and answers
Is Purito good for oily skin?
Purito is good for oily skin, as Lovi rates the Purito-focused routine High for oily skin. The Purito products on this page are fragrance-free and feature lightweight moisturizers that reviewers mention as helpful for keeping skin comfortable.
Is Purito worth it?
Purito is worth it for shoppers seeking gentle and lightweight moisturizers and serums, as Lovi rates the brand routines Superior for dry and sensitive skin. Reviewers often mention that the products feel soothing and keep the skin calm, and the Purito products on this page list no fragrance in their ingredients.
What are Purito's best products?
Purito's best products are the Centella Unscented Serum, Daily Soft Touch Sunscreen, and Centella Unscented Toner, which all rate Superior for sensitive skin, mature skin, and dry skin. Lovi rates the Purito-focused routines for dry skin, sensitive skin, and acne-prone skin as Superior. Reviewers often mention that the brand's moisturizers are lightweight, soothing, and keep the skin calm.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Which Purito moisturizer is best for dry skin?
Does Purito cause breakouts?
Purito is unlikely to cause breakouts, as the Purito products on this page are fragrance-free and reviewers frequently note that the moisturizers are acne-safe and barrier-supporting. Lovi rates acne-prone skin fit as Superior for the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Pure Vitamin C Serum, and High for the Mighty Bamboo Panthenol Cream, Deep Sea Pure Water Cream, and Wonder Releaf Centella Eye Cream.
Is Purito fragrance-free?
Yes, every one of the Purito products on this page lists no fragrance in its ingredients.
What are the key ingredients in Purito products?
Purito products frequently feature centella asiatica extract, niacinamide, and panthenol to help soothe skin and keep it soft and calm. Reviewers often mention that these lightweight formulas are gentle and supportive of the skin barrier.
How do I build a Purito skincare routine?
To build a Purito routine for dry skin, start your morning with a hydrating cleanser, follow with the Centella Unscented Toner, apply the Deep Sea Pure Water Cream, and finish with the Daily Soft Touch Sunscreen. In the evening, cleanse with the From Green Cleansing Oil, use a hydrating cleanser, apply the Centella Unscented Serum, and moisturize with the Deep Sea Pure Water Cream. Once a week, add the Rice Probiotics Overnight Mask after your serum to give your skin extra nourishment.
Where can I buy Purito, and how much does it cost?
Purito products on this page are sold at stores in Spain. Their prices range from 9.97 euros to 19.00 euros, with most costing between 13.42 euros and 17.02 euros.
What are good alternatives to Purito?
Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi.
Purito vs SKIN1004: which is better?
Purito and SKIN1004 are both top choices, as Lovi rates their routines Superior for dry and sensitive skin, and High for oily and combination skin. For acne-prone skin, Lovi rates the Purito-focused routine Superior and the SKIN1004 routine High.
Who owns Purito, and where is it from?
Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.
Is Purito cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.
Is Purito good for dry skin?
Yes, Purito is well suited for dry skin, and Lovi rates the Purito-focused routine for dry skin as Superior. Reviewers mention that the brand offers soothing and calming lightweight moisturizers, and the Purito products on this page list no fragrance.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Which Purito sunscreen is best for sensitive skin?
The Daily Soft Touch Sunscreen is the best choice on this page, as Lovi rates it Superior for sensitive skin.
Is Purito good for sensitive skin?
Yes, Purito is well-suited for sensitive skin, and Lovi rates the Purito-focused routine Superior for this skin type. Reviewers frequently mention that the brand's moisturizers help keep skin calm and soft. Additionally, the Purito products on this page list no fragrance in their ingredients.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for acne-prone skin?
Yes, Purito is well-suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the brand's moisturizers help keep skin calm and support the skin barrier, while the Purito products on this page list no fragrance.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for skin with dark spots?
Purito is good for skin with dark spots, as Lovi rates several of its products High or Superior for this concern. For example, the Centella Unscented Toner and the Daily Soft Touch Sunscreen rate Superior for skin with dark spots, and reviewers often mention that the brand's serums are gentle and lightweight.
Is Purito good for mature skin?
Purito is good for mature skin, and Lovi rates the Centella Unscented Serum and Daily Soft Touch Sunscreen as Superior for this skin type. Reviewers frequently mention that the brand's serums are gentle and lightweight. The Purito products on this page list no fragrance in their ingredients.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Research behind Purito's key ingredients
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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