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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are skincare brands founded in 2016 and 1960, respectively, offering distinct approaches to daily care. Some By Mi provides serums, cleansers, toners, and moisturizers featuring niacinamide, centella asiatica, and salicylic acid, while Simple is deeply loved for gentle moisturizers, makeup removers, cleansers, and toners incorporating niacinamide and glycerin. The former suits dry sensitive skin and dry skin best, whereas the latter suits oily skin and acne-prone skin best through thoughtful formulation. They differ primarily in their active ingredients and target skin types, with the Korean brand utilizing salicylic acid for clarity and the British brand relying on glycerin for hydration.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

See multi-brand routine · 97% fit

Some By Mi vs Simple routines for oily skin

See multi-brand routine · 95% fit

Some By Mi vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for acne and brightening, while Simple is gentler on sensitive skin and offers better value. Lovi fit for dry sensitive skin is Superior for Some By Mi and High for Simple.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Some By Mi and Simple?

Some By Mi is better for acne and skin texture, while Simple is gentler on sensitive skin and provides better hydration and value. Lovi gives Some By Mi a Superior fit for dry sensitive skin, whereas Simple receives a High fit.

Some By Mi or Simple for dry skin?

For dry skin, Some By Mi achieves a Superior Lovi fit level while Simple reaches a High level. Niacinamide helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple: which cleanser is better?

When it comes to cleansers, Some By Mi tends to be better for targeted concerns like acne and dark spots, while Simple is often preferred for being gentle on sensitive skin. Some By Mi cleansers on this page offer deep pore cleansing, whereas Simple focuses on gentle, sensitive-skin-friendly cleansing.

Which is more affordable, Some By Mi or Simple?

Simple is more affordable, as reviewers frequently mention its budget-friendly moisturizers and overall value. By comparison, reviewers sometimes note that Some By Mi products can feel overhyped.

Which brand is better for managing skin with dark spots, Some By Mi or Simple?

Some By Mi is better for managing skin with dark spots, as Lovi rates its fit for this skin type as Superior compared to Simple's High. Niacinamide, a key ingredient featured across Some By Mi products on this page, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the countries of origin and ownership differ between Some By Mi and Simple?

Some By Mi was founded in South Korea in 2016 and is owned by JKL Partners, whereas Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand performs better for skin texture and smoothing according to reviewers?

Some By Mi performs better for skin texture and smoothing according to reviewers.

Some By Mi or Simple for oily skin?

Both Some By Mi and Simple are well-suited for oily skin, as Lovi rates both brands at a High fit level for this skin type.

Some By Mi or Simple: which moisturizer is better?

Some By Mi is better for targeted concerns like brightening and acne, as shown by moisturizers like Yuja Niacin Brightening Moisture Gel Cream holding a Superior fit for acne-prone, dry, and dark spot skin, while Simple offers average Lovi fit levels across its moisturizers.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for sensitive skin?

Some By Mi fits sensitive skin with a Superior Lovi rating, outperforming Simple which achieves a High rating. Some By Mi provides specialized serums and cleansers, while Simple focuses on gentle, value-friendly cleansers and makeup removers.

Some By Mi or Simple for acne-prone skin?

Some By Mi is a better fit for acne-prone skin because the products on this page achieve a Superior routine fit compared to the Average routine fit for Simple. Niacinamide helps reduce blemishes, while salicylic acid helps clear pores.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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