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Beauty of Joseon vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Purito are Korean skincare brands known for gentle, effective daily care through thoughtful serums, moisturizers, sunscreens, and more. Both brands suit dry skin and sensitive skin best, while differing slightly in their formulations and targeted solutions. Beauty of Joseon features star ingredients like niacinamide, glycerin, and hyaluronic acid, whereas Purito builds upon deeply comforting formulations. Through these carefully crafted solutions, both offer steady, soothing daily care for specific concerns.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Beauty of Joseon and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Purito products

People Say

Beauty of JoseonPurito
  • Unique or pleasant texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
  • Gentle and non-irritating Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
  • Deep hydration and moisture Often MentionedSometimes Noted
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “Love that the new formula has no scent — Beauty of Joseon Dynasty Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
  • Calms redness and oil control Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Glass skin and radiant glow Sometimes NotedRarely Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “gives my skin an insane glow — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Effective makeup removal and cleansing Sometimes NotedRarely Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Insufficient hydration or dryness Sometimes NotedOften Mentioned
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes breakouts or acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
  • Scent and smell issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “turned brown quickly — Purito Pure Vitamin C Serum”
  • Sticky or tacky finish Rarely NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “slightly sticky at first — Beauty of Joseon Red Bean Water Gel”
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”

Beauty of Joseon vs Purito routines for dry skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Purito routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Purito routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Purito: which is better?

Purito offers a Superior routine fit for dry sensitive skin, mature skin, sensitive skin, acne-prone skin, and skin with dark spots, whereas Beauty of Joseon reaches a High fit for these types. Both brands feature fragrance-free products on the products on this page.

What is the difference between Beauty of Joseon and Purito?

Beauty of Joseon and Purito both offer gentle, fragrance-free skincare from South Korea, but Beauty of Joseon is known for traditional ingredients like ginseng and rice, while Purito focuses heavily on soothing centella extracts. For routine fit, Beauty of Joseon is a High fit for dry skin, whereas Purito is a Superior fit.

Beauty of Joseon or Purito for dry skin?

Purito is a Superior fit for dry skin, whereas Beauty of Joseon has a High fit level for dry skin. Purito focuses heavily on soothing and calming moisturizers that provide deep hydration and barrier support for dry skin types.

Beauty of Joseon or Purito: which moisturizer is better?

Both brands offer popular moisturizers, with Beauty of Joseon fitting dry skin and skin with dark spots at a High level, while Purito fits dry sensitive skin and sensitive skin at a Superior level. The products on this page help provide deep hydration and moisturization for daily routines.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or Purito?

The provided page does not contain information comparing the pricing or affordability of Beauty of Joseon and Purito products.

Between Beauty of Joseon and Purito, which brand is better suited for mature skin?

Purito is better suited for mature skin, achieving a Superior routine fit compared to Beauty of Joseon which has an Average fit. Purito offers top-rated products like the Centella Unscented Toner and Daily Soft Touch Sunscreen that target signs of aging.

How do the foundation years and ownership of Beauty of Joseon and Purito compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc. since 2019, while Purito was founded there in 2017 and is owned by Corstone Capital since 2022.

Which brand performs better when it comes to calming redness and providing a radiant glass skin glow?

Beauty of Joseon performs better than Purito when it comes to calming redness and providing a radiant glass skin glow. Every product on the Beauty of Joseon page lists no fragrance in its ingredients.

Beauty of Joseon or Purito for oily skin?

Both Beauty of Joseon and Purito are a High fit for oily skin with the products on this page. Reviewers report that Beauty of Joseon does better for pore and oil control.

Beauty of Joseon or Purito: which sunscreen is better?

When comparing the sunscreen options on this page, both Beauty of Joseon and Purito offer strong daily protection, but Purito achieves a Superior fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, acne-prone skin, and mature skin with its Daily Soft Touch Sunscreen. Beauty of Joseon's Relief Sun: Rice + Probiotics is also a popular choice that features rice bran oil.

Journal of Nanobiotechnology, 2011

Beauty of Joseon or Purito for sensitive skin?

Both brands are well suited for sensitive skin, but Purito has a superior routine fit compared to Beauty of Joseon's high fit on Lovi. Every product on this page for both brands lists no fragrance in its ingredients, helping to keep formulas gentle and non-irritating.

Beauty of Joseon or Purito for acne-prone skin?

Purito offers a Superior routine fit for acne-prone skin, whereas Beauty of Joseon has a High fit level. Reviewers mention that Purito provides acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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