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The Ordinary vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Purito are celebrated skincare brands that deliver focused daily care for dry and dry sensitive skin. The Canadian line relies on hyaluronic acid, glycerin, and squalane to address specific concerns like acne, dark spots, and aging, while the Korean line offers gentle, soothing formulations such as the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum. Both offer thoughtfully crafted serums, moisturizers, and more, yet they differ through distinct active ingredients and regional formulation traditions.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular The Ordinary and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Purito products

People Say

The OrdinaryPurito
  • Lightweight absorption Sometimes NotedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • Great value and pricing Mostly MentionedRarely Noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Redness reduction and soothing Rarely NotedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
  • Hydration and plumping Sometimes NotedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Gentle and non-irritating Sometimes NotedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
  • Texture smoothing and improvement Often MentionedRarely Noted
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
    • “plump — Purito Centella Unscented Toner”
  • Sticky or tacky finish Often MentionedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
  • Makeup compatibility issues Sometimes NotedOften Mentioned
    • “Struggles to get my waterproof mascara off completely. — The Ordinary Squalane Cleanser”
    • “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA”
    • “Leaves white streaks at first — The Ordinary Natural Moisturizing Factors + HA”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Unpleasant scent Rarely NotedSometimes Noted
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “metallic scent — Purito Pure Vitamin C Serum”
  • Pilling and application issues Sometimes NotedRarely Noted
    • “balls up if you rub too much — Purito Oat-in Calming Gel Cream”
    • “pills under makeup — Purito Mighty Bamboo Panthenol Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs Purito routines for dry skin

See multi-brand routine · 97% fit

The Ordinary vs Purito routines for oily skin

See multi-brand routine · 95% fit

The Ordinary vs Purito routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

The Ordinary or Purito: which is better?

Both The Ordinary and Purito are great choices, with The Ordinary excelling in value and Purito standing out for lightweight soothing formulas. The products on this page for both brands contain no fragrance and offer high fit levels for dry and sensitive skin types.

What is the difference between The Ordinary and Purito?

The Ordinary offers great value and texture-smoothing serums, whereas Purito excels in lightweight absorption, redness reduction, and soothing hydration. Reviewers note that Purito provides lightweight moisturizers and gentle serums, while The Ordinary features affordable and effective treatment options.

The Ordinary or Purito for dry skin?

Both The Ordinary and Purito have a Superior Lovi fit level for dry skin. The products on this page help hydrate and soothe dry areas with key ingredients like hyaluronic acid and squalane.

Drug Delivery, 2017Dermatologic Therapy, 2022

The Ordinary or Purito: which moisturizer is better?

Both The Ordinary and Purito offer moisturizers that help support skin hydration, with choices like The Ordinary Natural Moisturizing Factors + HA and Purito Deep Sea Pure Water Cream achieving high fit levels for dry skin.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or Purito?

The Ordinary offers more affordable and great value serums among the products on this page compared to Purito.

Which brand offers better texture smoothing, The Ordinary or Purito?

The Ordinary does better for texture smoothing than Purito. The products on this page feature texture-smoothing serums that reviewers often mention as a key benefit.

Between The Ordinary and Purito, which is better for redness reduction and soothing?

Purito does better for redness reduction and soothing. Reviewers mostly mention that Purito offers soothing and calming moisturizers, along with gentle and lightweight serums.

The Ordinary or Purito for sensitive skin?

Both The Ordinary and Purito achieve a Lovi fit level of Superior for sensitive skin. Every product on the pages for both brands lists no fragrance in its ingredients.

The Ordinary or Purito for acne-prone skin?

Purito has a superior routine fit for acne-prone skin compared to The Ordinary, which has a high fit. The products on this page help soothe skin and may reduce blemishes effectively.

The Ordinary or Purito for skin with dark spots?

Both The Ordinary and Purito achieve a Superior Lovi fit level for skin with dark spots. Reviewers note that The Ordinary stands out for dark spot fading serums, while Purito performs better in overall redness reduction and soothing.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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