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Anua vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Simple are skincare brands that offer gentle moisturizers, cleansers, toners, and serums built around hydrating and soothing ingredients. Anua is a Korean brand suited best for dry and oily acne-prone skin through formulations featuring hyaluronic acid and niacinamide, whereas Simple is a British brand suited best for oily and acne-prone skin through formulations featuring niacinamide and glycerin. While both utilize niacinamide to reduce hyperpigmentation, the first brand also employs hyaluronic acid to lengthen wrinkle reduction, and the second brand incorporates glycerin to improve skin hydration and barrier function.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Anua and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Simple products

People Say

AnuaSimple
  • Soothes Redness and Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Cleansing and Exfoliation Often MentionedOften Mentioned
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
  • Miscellaneous Product Traits Often MentionedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “no scent — Anua Rice 70 Glow Milky Toner”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
  • Brightening and Dark Spot Fading Often MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Breakouts and Acne Complaints Often MentionedSometimes Noted
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “Gave me tiny red spots — Simple Refreshing Facial Wash”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Simple routines for dry skin

See multi-brand routine · 97% fit

Anua vs Simple routines for oily skin

See multi-brand routine · 95% fit

Anua vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Simple: which is better?

Both Anua and Simple are great options, as Lovi rates their overall routines equally high across all skin types. Anua stands out for brightening and dark spot fading, while Simple performs better at soothing redness and sensitive skin.

What is the difference between Anua and Simple?

Anua is a South Korean skincare brand founded in 2019, whereas Simple is a UK-based brand established in 1960 and owned by Unilever PLC. Review themes show that Anua performs better for brightening and dark spot fading, while Simple does better at soothing redness and sensitive skin, though Simple also has more complaints regarding breakouts and acne. Both brands offer products with no fragrance listed across the items on this page.

Anua or Simple for dry skin?

Both Anua and Simple are a High fit for dry skin on the products on this page. Anua features key ingredients like hyaluronic acid, glycerin, and ceramides, which help support skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Simple: which cleanser is better?

Both Anua and Simple offer cleansers on this page, but Anua stands out with more targeted options for oily and acne-prone skin that feature ingredients like heartleaf and succinic acid. Simple focuses on gentle, value-friendly cleansing, but review themes show Anua does better with miscellaneous product traits across its range.

Which is more affordable, Anua or Simple?

Simple stands out for its value-friendly moisturizers among the products on this page, while Anua does not highlight affordability. Both brands offer fragrance-free options for shoppers.

What are the key ingredients used across Anua and Simple products?

Anua features key ingredients such as hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica. Simple relies on niacinamide and glycerin across the products on this page.

How do the company origins and ownership compare between Anua and Simple?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas Simple was founded in 1960 in the United Kingdom and is owned by Unilever PLC.

What do reviewers say about the makeup removers from Simple compared to Anua?

Reviewers note that Simple offers gentle, sensitive-skin-friendly and effective daily makeup removers, while Anua's makeup remover fits various skin types with a High Lovi fit level.

Anua or Simple for oily skin?

Both Anua and Simple offer a High routine fit for oily skin. Anua is particularly noted for its brightening and dark spot fading benefits across the products on this page.

Anua or Simple for sensitive skin?

Both Anua and Simple are a High fit for sensitive skin. Simple does better at soothing redness and sensitive skin, while every product from both brands lists no fragrance in its ingredients.

Anua or Simple for acne-prone skin?

Both Anua and Simple offer a High routine fit level for acne-prone skin on the products on this page. Anua is better for brightening and dark spot fading, while Simple does better at soothing redness and sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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