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Dr. Althea vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Dr. Althea and Purito are Korean skincare brands built upon gentle, nourishing formulas. The former is widely loved for its thoughtfully crafted moisturizers, cleansers, makeup removers, and serums, while the latter is widely beloved for thoughtful moisturizers, serums, sunscreens, makeup removers, and more. Both brands suit dry skin best, though the latter also suits dry sensitive skin best, and they differ through targeted offerings like the Amino Acid Gentle Bubble Cleanser, 345 Relief Cream, and Vitamin C Boosting Serum compared to the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum. Through these carefully crafted solutions, the brand and its counterpart offer a steady and soothing approach to daily care.

Dr. Althea is a Korean skincare brand founded in 2014 and owned by The Pure Lab Co., Ltd..

doctoraltheaglobal.comdoctoralthea.co.kr

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Dr. Althea and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Dr. Althea vs Purito products

People Say

Dr. AltheaPurito
  • Soothing and Calming Mostly MentionedMostly Mentioned
    • “calms redness — Dr. Althea 345 Relief Cream”
    • “instantly calms irritated skin — Dr. Althea Barrier Cream”
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
  • Gentle Formula Mostly MentionedOften Mentioned
    • “doesn't dry out my face — Dr. Althea Amino Acid Gentle Bubble Cleanser”
    • “skin doesn't feel stripped — Dr. Althea Amino Gel Cleanser”
    • “great for sensitive skin — Dr. Althea Vitamin C Boosting Serum”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Fast Absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs beautifully — Dr. Althea 345 Relief Cream”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “hydrating but light — Dr. Althea 345 Relief Cream”
    • “consistently hydrated mornings — Dr. Althea Barrier Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Skin Texture Improvement Often MentionedRarely Noted
    • “rich but non-greasy — Dr. Althea Barrier Cream”
    • “Melts instantly — Dr. Althea Pure Grinding Cleansing Balm”
    • “faded acne scars — Dr. Althea 345 Relief Cream”
    • “plump — Purito Centella Unscented Toner”
  • Cleansing and Makeup Removal Sometimes NotedRarely Noted
    • “foam is rich and creamy — Dr. Althea Amino Acid Gentle Bubble Cleanser”
    • “Removes sunscreen well — Dr. Althea Pure Grinding Cleansing Balm”
    • “great for morning routine — Dr. Althea Amino Acid Gentle Bubble Cleanser”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Insufficient Moisture Rarely NotedOften Mentioned
    • “not enough for dry skin — Dr. Althea 345 Relief Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Scent and Irritation Sometimes NotedSometimes Noted
    • “smells like plants — Dr. Althea 345 Relief Cream”
    • “clinical scent — Dr. Althea Barrier Cream”
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “broke me out — Dr. Althea 345 Relief Cream”
    • “gave me cystic acne — Dr. Althea Barrier Cream”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Dr. Althea vs Purito routines for dry skin

See multi-brand routine · 97% fit

Dr. Althea vs Purito routines for oily skin

See multi-brand routine · 95% fit

Dr. Althea vs Purito routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Dr. Althea or Purito: which is better?

Purito has a Superior Lovi routine fit for dry, dry sensitive, sensitive, acne-prone, mature skin, and skin with dark spots, while Dr. Althea has a High fit across those same types. Reviewers note that the products on this page for Purito deliver lightweight, soothing moisturizers and gentle serums, whereas Dr. Althea excels with gentle cleansers and soothing moisturizers.

What is the difference between Dr. Althea and Purito?

Dr. Althea and Purito both offer fragrance-free products, but they differ in their overall skin type fit and strengths. According to the Lovi fit ratings, Dr. Althea fits dry, mature, and oily skin best, while Purito achieves a superior routine fit for dry, dry sensitive, and sensitive skin. Reviewers also note that Dr. Althea stands out for gentle formulas, whereas Purito is known for lightweight and fast-absorbing products.

Dr. Althea or Purito for dry skin?

For dry skin, Purito has a Superior routine fit on Lovi compared to Dr. Althea's High fit level. Both brands offer products with no fragrance on this page, but Purito stands out for its lightweight moisturizers and specialized formulas like the Deep Sea Pure Water Cream.

Dr. Althea or Purito: which moisturizer is better?

When comparing moisturizers, Purito has a Superior Lovi fit level for dry skin and dry sensitive skin with products like its Deep Sea Pure Water Cream, while Dr. Althea achieves a High Lovi fit for those skin types with its 345 Relief Cream. Reviewers note that Purito moisturizers are lightweight and deeply soothing, whereas Dr. Althea moisturizers are frequently praised for being hydrating and soothing.

Which is more affordable, Dr. Althea or Purito?

The provided page and study facts do not contain pricing information, so a comparison of affordability between Dr. Althea and Purito cannot be made.

Which brand performs better for skin texture improvement between Dr. Althea and Purito?

Between Dr. Althea and Purito, Dr. Althea performs better for skin texture improvement.

How do the founding years and corporate ownership of Dr. Althea and Purito compare?

Dr. Althea was founded in South Korea in 2014 and is owned by The Pure Lab Co., Ltd., whereas Purito was founded in South Korea in 2017 and has been owned by Corstone Capital since 2022.

Which brand has better cleansing and makeup removal products according to the review themes?

According to the review themes on this page, Dr. Althea does better for cleansing and makeup removal.

Dr. Althea or Purito for oily skin?

For oily skin, both brands offer products on this page with a High Lovi fit level. Reviewers note that Dr. Althea provides a gentle formula, while Purito focuses on lightweight and fast-absorbing products.

Dr. Althea or Purito for sensitive skin?

Purito is the better choice for sensitive skin, as Lovi rates its routine fit as Superior compared to High for Dr. Althea. Both brands feature fragrance-free products on this page.

Dr. Althea or Purito for acne-prone skin?

For acne-prone skin, Lovi rates Purito as Superior and Dr. Althea as High. Purito features products like the Centella Unscented Toner and Daily Soft Touch Sunscreen which achieve a Superior fit for acne-prone skin, while Dr. Althea offers strong options like the Amino Acid Gentle Bubble Cleanser.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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