The Ordinary vs NIVEA
The Ordinary and NIVEA are established skincare brands offering distinct approaches to daily care through serums, moisturizers, cleansers, toners, and sunscreens. The Canadian brand specializes in science-led formulas utilizing hyaluronic acid, glycerin, and squalane to suit sensitive and combination skin, while the German brand is known for reliable sunscreens and nourishing moisturizers built around hydrating glycerin to benefit oily and sensitive skin. These ranges differ primarily because the first targets specific concerns like acne, dark spots, and aging with active molecules, whereas the second focuses on gentle, barrier-respecting hydration and sun protection.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
beiersdorf.comen.wikipedia.org
This page compares some of the most popular The Ordinary and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs NIVEA products
People Say
Great value and price Mostly MentionedOften Mentioned
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
- “Works better than expensive luxury creams — NIVEA Creme”
Smooths skin texture Often MentionedMostly Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “Makes my face feel smooth and soft. — NIVEA Soft”
- “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
Clears acne and blemishes Often MentionedOften Mentioned
- “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
- “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
- “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
- “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
Hydration and plumping Often MentionedOften Mentioned
- “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
- “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Versatile body and multi-use application Rarely NotedOften Mentioned
- “Use it on face, body, hands, and feet — NIVEA Creme”
- “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
- “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
Lightweight absorption Sometimes NotedSometimes Noted
- “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “Absorbs quickly — The Ordinary Alpha Arbutin 2% + HA”
- “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
Oily residue Rarely NotedOften Mentioned
- “sits on top of the skin and does not absorb — The Ordinary Mandelic Acid 10% + HA”
- “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
Unpleasant scent Rarely NotedSometimes Noted
- “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
- “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
- “Scent is too overpowering for sensitive noses — NIVEA Creme”
Causes breakouts Rarely NotedSometimes Noted
- “broke me out in cysts — The Ordinary Niacinamide 10% + Zinc 1%”
- “broke me out in cysts — The Ordinary Hyaluronic Acid 2% + B5”
- “gave me cystic acne — The Ordinary Glycolic Acid 7% Toning Solution”
- “Clogged my pores and caused bad acne — NIVEA Creme”
The Ordinary vs NIVEA routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
AED 60.00
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
AED 65.00
-
SPF
Dr.G Green Mild Up Sun+
Morning
AED 81.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
AED 38.99
-
Serum or Treatment
Multi-Peptide + Copper Peptides 1% Serum
Evening · Once a week
AED 150.00
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
-
Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
AED 32.95
-
Moisturizer
Creme
Morning · Evening · Once a week
AED 6.50
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
AED 50.32
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
AED 45.92
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
Buy The Ordinary routine · AED 542.90 · 89% fit
Buy NIVEA routine · AED 322.59 · 82% fitSee multi-brand routine · 96% fit
The Ordinary vs NIVEA routines for oily skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
AED 60.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
AED 65.00
-
SPF
d'Alba UVessence Mild Waterfull Sun Cream SPF 50
Morning
AED 92.70
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
AED 38.99
-
Serum or Treatment
AHA 30% + BHA 2% Peeling Solution
Evening · Once a week
AED 42.60
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
AED 49.95
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
-
Moisturizer
Soft
Morning · Evening · Once a week
AED 16.49
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
AED 50.32
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
AED 45.92
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
Buy The Ordinary routine · AED 833.82 · 91% fit
Buy NIVEA routine · AED 817.21 · 88% fitSee multi-brand routine · 97% fit
The Ordinary vs NIVEA routines for combination skin
-
Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
AED 60.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
AED 145.00
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
AED 65.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
AED 38.99
- Serum or Treatment Lactic Acid 5% + HA Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
AED 84.53
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
AED 145.00
-
Moisturizer
Soft
Morning · Evening · Once a week
AED 16.49
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
AED 50.32
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
AED 45.92
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
Buy The Ordinary routine · AED 712.46 · 92% fit
Buy NIVEA routine · AED 798.85 · 87% fitSee multi-brand routine · 96% fit
Questions and answers
The Ordinary or NIVEA: which is better?
The products on this page from The Ordinary provide better overall value and options for targeted concerns, while NIVEA offers richer hydration and versatile multi-use formulas.
What is the difference between The Ordinary and NIVEA?
The products on this page from The Ordinary fit sensitive, combination, and dark-spot skin best, while NIVEA fits oily, sensitive, and acne-prone skin best. Hyaluronic acid helps provide deep hydration in both brands' formulas.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
The Ordinary or NIVEA for dry skin?
Both The Ordinary and NIVEA offer products on this page that have a high Lovi fit level for dry skin. Reviewers note that NIVEA provides intense deep hydration, while The Ordinary features fragrance-free formulas.
The Ordinary or NIVEA: which moisturizer is better?
When comparing moisturizers, the products on this page show that The Ordinary fits dry skin with a Superior level, while NIVEA fits dry skin with a High level.
Which is more affordable, The Ordinary or NIVEA?
The products on this page show that The Ordinary offers better value and price compared to NIVEA.
Which brand has a higher routine fit for mature skin, The Ordinary or NIVEA?
The Ordinary has a Superior routine fit for mature skin, whereas NIVEA has a High routine fit for mature skin.
Do any products from The Ordinary contain fragrance?
Every product on this page from The Ordinary lists no fragrance in its ingredients.
Which brand performs better for hydration and plumping according to review themes?
According to the review themes on this page, NIVEA performs better for hydration and plumping.
The Ordinary or NIVEA for oily skin?
For oily skin, Lovi rates The Ordinary as Superior and NIVEA as High. The Ordinary features fragrance-free formulas with key ingredients like niacinamide and salicylic acid.
The Ordinary or NIVEA for sensitive skin?
For sensitive skin, both brands work well, but Lovi fit levels show that The Ordinary is Superior while NIVEA is High. The products on this page from The Ordinary list no fragrance, which helps avoid irritation.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Topical lycopene emulgel significantly improves biophysical parameters of human skin
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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