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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are distinguished skincare brands originating from South Korea and Germany, respectively. The former offers serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry skin and skin with dark spots best. Meanwhile, the latter is known for reliable sunscreens, targeted serums, and nourishing moisturizers formulated with hydrating glycerin, catering ideally to oily and sensitive skin. These options differ fundamentally in their core formulations and targeted complexions, while both brands address specific concerns like acne, dark spots, and mature skin through dedicated products.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

Buy Beauty of Joseon routine · AED 393.56 · 87% fitBuy NIVEA routine · AED 322.59 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs NIVEA routines for oily skin

Buy NIVEA routine · AED 817.21 · 88% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs NIVEA routines for combination skin

Buy NIVEA routine · AED 798.85 · 87% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Both brands are great choices depending on your skincare goals, as Beauty of Joseon excels in lightweight textures and gentle hydration, while NIVEA offers strong efficacy and value for targeted treatments. Every product on the Beauty of Joseon page lists no fragrance, whereas several NIVEA items contain added fragrance.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon and NIVEA both offer great routines across most skin types, but Beauty of Joseon stands out for its gentle, fragrance-free formulas and rich use of ingredients like niacinamide and hyaluronic acid. NIVEA leans into efficacy and versatility with products like blemish-clearing serums, though some items feature added fragrance.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a High Lovi routine fit for dry skin, though they differ in formulations. The products on this page from Beauty of Joseon are completely fragrance-free, whereas NIVEA includes fragrance in several of its options.

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon is better for moisturization on this page, as the products on this page provide deep hydration and gentleness without added fragrance. NIVEA offers versatile multi-use options like Creme and Soft, but reviewers frequently mention a strong fragrance and greasy residue.

Which is more affordable, Beauty of Joseon or NIVEA?

NIVEA offers better value and versatility compared to Beauty of Joseon according to the review themes on this page.

How do Beauty of Joseon and NIVEA compare in terms of fragrance across their product lines?

Beauty of Joseon offers fragrance-free products on this page, as every item lists no fragrance in its ingredients. In contrast, NIVEA includes fragrance in 3 of its 9 products on this page, while the remaining 6 list no fragrance.

Which brand performs better for mature skin, Beauty of Joseon or NIVEA?

NIVEA performs better for mature skin, achieving a High routine fit compared to Beauty of Joseon which reaches an Average fit.

What are the key ingredients found across Beauty of Joseon products compared to NIVEA?

Beauty of Joseon features key ingredients across the products on this page such as Niacinamide, Glycerin, Hyaluronic acid, and Ginseng, while NIVEA includes Glycerin across its products. Niacinamide helps in reducing cutaneous pigmentation and controlling skin aging, and hyaluronic acid helps improve skin quality and signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for oily skin. The products on this page help provide good oil control and blemish-clearing benefits.

Beauty of Joseon or NIVEA: which sunscreen is better?

Beauty of Joseon offers fragrance-free options like Relief Sun: Rice + Probiotics, which has a High fit for dry, sensitive, and oily acne-prone skin on this page. NIVEA also features popular sunscreens like Protect & Moisture Sun Lotion SPF50+, but many of its sunscreens contain fragrance.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA offer high routine fit for sensitive skin, but Beauty of Joseon is noted for its gentleness and soothing properties and lists no fragrance in the products on this page.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA offer high routine fit levels for acne-prone skin. The products on this page help deliver gentle care or blemish-clearing results.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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