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Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are esteemed East Asian skincare lines rooted in distinct ancestral heritages. The former features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid that best suit dry skin and dark spots, while the latter offers moisturizers, cleansers, sunscreens, and serums formulated with glycerin for sensitive and mature skin. Both provide standout choices for acne-prone skin, dark spots, and mature concerns through thoughtfully developed daily care. They differ fundamentally in their foundational ingredients and specific target complexions, offering specialized options for diverse skin needs.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

Buy Beauty of Joseon routine · AED 393.56 · 87% fitBuy Shiseido routine · AED 1,124.76 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Shiseido routines for oily skin

Buy Shiseido routine · AED 1,563.63 · 84% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Shiseido routines for combination skin

Buy Shiseido routine · AED 1,322.98 · 82% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Both Beauty of Joseon and Shiseido are strong options, but Beauty of Joseon is often preferred for offering completely fragrance-free formulas that help calm redness and soothe sensitive skin. Meanwhile, Shiseido is noted for its luxurious textures and effective deep hydration, though it comes at a higher price point.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon and Shiseido both offer products on this page with high routine fits across most skin types, though Beauty of Joseon has a lower price point and every product on its page lists no fragrance, whereas 15 of Shiseido's 20 products on its page contain fragrance.

Beauty of Joseon or Shiseido for dry skin?

Both Beauty of Joseon and Shiseido fit dry skin well, with Lovi routines achieving a High fit level for this skin type. Beauty of Joseon offers fragrance-free formulas featuring ingredients like hyaluronic acid, whereas Shiseido provides luxurious textures and deep hydration.

Dermatologic Therapy, 2022

Beauty of Joseon or Shiseido: which cleanser is better?

When comparing cleansers, Beauty of Joseon tends to offer gentler, non-irritating formulas with zero fragrance listed across its products on this page, whereas Shiseido cleansers often feature stronger fragrances and deep-cleansing options.

Which is more affordable, Beauty of Joseon or Shiseido?

Beauty of Joseon is more affordable, as Shiseido has a high price point.

Beauty of Joseon or Shiseido: which brand is better for mature skin?

Shiseido is better for mature skin, achieving a High routine fit compared to Beauty of Joseon's Average fit level.

Beauty of Joseon or Shiseido: which brand has fragrance-free products?

Beauty of Joseon has fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas most Shiseido products on the page contain fragrance.

Beauty of Joseon or Shiseido: which brand is better for calming redness and controlling oil?

Beauty of Joseon is better for calming redness and controlling oil because its formulas focus on gentle, soothing ingredients like green tea and panthenol. Shiseido performs better in other areas such as deep hydration and luxurious textures, but reviewers note Beauty of Joseon specifically for controlling oil and calming skin.

Carcinogenesis, 2001American Journal of Clinical Dermatology, 2002

Beauty of Joseon or Shiseido for oily skin?

Both Beauty of Joseon and Shiseido fit oily skin well, with Lovi routine fit levels evaluated as High for both brands on this page. Shiseido offers deep-cleansing cleansers and efficient moisturizers, while Beauty of Joseon helps calm redness and controls oil with fragrance-free formulas.

Beauty of Joseon or Shiseido: which moisturizer is better?

Both Beauty of Joseon and Shiseido offer moisturizers with high Lovi fit levels for dry skin on this page, but they differ in formulation and price. Beauty of Joseon products on this page list no fragrance, whereas Shiseido moisturizers often feature strong fragrances and a higher price point.

Beauty of Joseon or Shiseido for sensitive skin?

Both brands are a High fit for sensitive skin on Lovi. Beauty of Joseon is noted for its gentle, non-irritating formulas and lists no fragrance in the ingredients of the products on this page, whereas Shiseido features a strong fragrance in many of its items.

Beauty of Joseon or Shiseido: which sunscreen is better?

Both Beauty of Joseon and Shiseido offer sunscreens with High fit levels for various skin types, but Beauty of Joseon stands out with fragrance-free options across all its products on this page.

Beauty of Joseon or Shiseido for acne-prone skin?

Both Beauty of Joseon and Shiseido provide a High routine fit for acne-prone skin. Reviewers note that Beauty of Joseon offers gentle, non-irritating formulas that help calm redness and control oil.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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