NIVEA skincare
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
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NIVEA is deeply loved for its reliable sunscreens, targeted serums, and nourishing moisturizers, all formulated with hydrating glycerin. Its products suit oily skin and sensitive skin best, offering gentle care that respects delicate skin barriers. For specific concerns, the Protect & Moisture Sun Lotion SPF50+ works well for acne-prone skin, the UV Deep Protect & Care Gel addresses skin with dark spots, and the LUMINOUS630 ANTI-DARK SPOT SERUM supports mature skin. Through these thoughtful formulations, the brand ensures its key ingredient, glycerin, actively improves stratum corneum hydration and barrier function.
GlycerinThis page covers some of the most popular NIVEA products; for the whole NIVEA range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 112.2k+ reviewsReviewers most often praise NIVEA for effective moisturization, lightweight and fast-absorbing formulas, and targeted blemish and dryness relief. The most common complaints are breakouts for acne-prone skin and greasy or heavy textures.
Highlights
Blemish-clearing serums Mostly Mentioned
- “cleared my complexion in 7 days — DERMA SKIN CLEAR”
- “unclogs pores — Derma Skin Clear Anti-Blemish Scrub”
- “reduces blackheads — Derma Skin Clear Anti-Blemish Scrub”
Versatile multi-use moisturizers Mostly Mentioned
- “Use it on face, body, hands, and feet — Creme”
- “Applying is easy, you can use on your face, hands, and body. — Soft”
- “Works better than expensive luxury creams — Creme”
Smoother skin texture serums Mostly Mentioned
- “skin feels squeaky clean and soft — DERMA SKIN CLEAR”
- “skin feels smooth — Derma Skin Clear Anti-Blemish Scrub”
Non-drying serums Mostly Mentioned
- “doesn't dry out skin — Derma Skin Clear Anti-Blemish Scrub”
- “doesn't leave skin dry or stretched — DERMA SKIN CLEAR”
Intense deep hydration Often Mentioned
- “Smoothed out dry flaky scales on my cheeks overnight — Creme”
- “Makes my face feel smooth and soft. — Soft”
Greasy and oily residue Often Mentioned
- “Leaves a shiny grease layer that doesn't go away — Creme”
- “too greasy for face — Protect & Moisture Sun Lotion SPF50+”
- “made my face slightly shiny — DERMA SKIN CLEAR”
Causes breakouts and acne Sometimes Noted
- “Clogged my pores and caused bad acne — Creme”
- “I noticed some acne breakouts on my chin after using this crème for a while. — Soft”
Strong fragrance Sometimes Noted
- “Scent is too overpowering for sensitive noses — Creme”
- “Has a heavy, baby powder smell. — Soft”
- “smells like men's hairspray — DERMA SKIN CLEAR”
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Questions and answers
Is NIVEA good for oily skin?
Yes, NIVEA is good for oily skin. Lovi rates the NIVEA-focused routine High for oily skin. Products like UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ provide High fit for oily skin.
Is NIVEA worth it?
Yes, NIVEA is worth considering because Lovi rates its routines High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Reviewers often mention its intense deep hydration and versatile multi-use moisturizers, though some note a greasy residue or strong fragrance.
What are NIVEA's best products?
NIVEA's best products for the skin are UV Deep Protect & Care Gel, DERMA SKIN CLEAR serum, and Protect & Moisture Sun Lotion SPF50+, as Lovi rates them High for combination, oily, and acne-prone skin. Reviewers often mention that these blemish-clearing and protective items help provide deep hydration.
Which NIVEA moisturizer is best for dry skin?
For dry skin, NIVEA offers Creme and Soft, with Creme standing out as the best choice. Lovi rates Creme High for dry skin and Soft Average. Glycerin helps provide intense deep hydration, though reviewers sometimes note a greasy residue.
Does NIVEA cause breakouts?
NIVEA products may sometimes cause breakouts or acne, as this has been noted by reviewers on the page. However, the likelihood varies depending on the product, and Lovi rates the brand's routines High for acne-prone skin.
Is NIVEA fragrance-free?
No, the NIVEA products on this page are not all fragrance-free, as only three of the nine items list no fragrance. Reviewers sometimes note a strong fragrance from the scented options.
What are the key ingredients in NIVEA products?
Glycerin is a key ingredient featured across the NIVEA products on this page. Glycerin helps provide intense deep hydration and supports skin barrier function.
How do I build a NIVEA skincare routine?
To build a NIVEA skincare routine for dry skin in the morning, use a hydrating facial cleanser, apply Creme as a moisturizer, and finish with Protect & Moisture Sun Lotion SPF50+. In the evening, use a pre-cleanser, cleanser, cleansing toner, Derma Skin Clear Anti-Blemish Scrub as a treatment, and Creme. Once a week, add an enzyme powder and a nourishing mask before the treatment and moisturizer.
Where can I buy NIVEA, and how much does it cost?
NIVEA products on this page are available in stores in the United Arab Emirates. Prices range from AED 6.50 to AED 50.32, with most items costing between AED 16.49 and AED 45.92.
What are good alternatives to NIVEA?
Good alternatives to NIVEN with pages on Lovi include Eucerin, Bayer, Augustinus Bader, Yepoda, Dr. Barbara Sturm, and Sebamed. Lovi rates Eucerin High for dry, oily, sensitive, combination, and acne-prone skin.
NIVEA vs Eucerin: which is better?
NIVEA and Eucerin are equally good for most skin types, as Lovi rates NIVEA-focused routines High for dry, oily, sensitive, combination, and acne-prone skin, which matches Eucerin's High fit across those same types. Reviewers often mention NIVEA for intense deep hydration, while noting that some products may leave a greasy or oily residue.
Who owns NIVEA, and where is it from?
NIVEA is a German brand founded in 1911, owned by maxingvest GmbH & Co. KGaA since 2004.
Is NIVEA cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NIVEA as cruelty-free.
Is NIVEA good for dry skin?
Yes, NIVEA is good for dry skin because Lovi rates the NIVEA-focused routine High for dry skin. Reviewers often mention intense deep hydration from its products, and glycerin helps improve skin hydration and barrier function.
Which NIVEA sunscreen is best for sensitive skin?
Protect & Moisture Sun Lotion SPF50+ is the best NIVEA sunscreen for sensitive skin, with UV Deep Protect & Care Gel following as average and MEN rated low.
Is NIVEA good for sensitive skin?
Yes, NIVEA is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin. Reviewers often mention intense deep hydration from the products, though some note a strong fragrance.
Is NIVEA good for acne-prone skin?
Yes, NIVEA is good for acne-prone skin. Lovi rates the NIVEA-focused routine High for acne-prone skin. Reviewers often mention that the brand offers blemish-clearing serums.
Is NIVEA good for skin with dark spots?
NIVEA is not the best choice for skin with dark spots, as Lovi rates most of its products Average or lower for this concern. Reviewers sometimes note strong fragrance in some formulas, while certain NIVEA sunscreens and serums like Protect & Moisture Sun Lotion SPF50+ still reach a High fit for this skin type.
Is NIVEA good for mature skin?
Yes, NIVEA is generally good for mature skin, and Lovi rates the brand-focused routine High for this skin type. Products such as UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ show a High fit for mature skin, though some moisturizers like Creme rate as Average.
Research behind NIVEA's key ingredients
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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