Some By Mi vs Shiseido
Some By Mi and Shiseido are prominent Asian skincare brands that offer diverse cleansers, toners, moisturizers, serums, and more. The Korean brand is known for utilizing niacinamide, centella asiatica, and salicylic acid, whereas the Japanese house is beloved for its thoughtful array of formulas featuring key ingredients like glycerin. Both suit sensitive skin best, while the former additionally fits dry sensitive skin and the latter suits mature skin. They differ through their distinct origins, specific active formulations, and targeted approaches to addressing skin concerns.
Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.
kedglobal.compreqin.comtracxn.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Some By Mi and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Some By Mi vs Shiseido products
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AHA-BHA-PHA 30 Days Miracle Toner
AED 42.28
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Retinol Intense Reactivating Serum
AED 46.72
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AHA-BHA-PHA 30 Days Miracle Acne Clear Foam
AED 111.68
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AHA BHA PHA 30 Days Miracle Serum
AED 59.40
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Retinol Intense Advanced Triple Action Eye Cream
AED 34.15
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Super Matcha Pore Clean Clay Mask
AED 86.49
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Beta Panthenol Repair Cream
AED 49.97
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Yuja Niacin Brightening Moisture Gel Cream
AED 91.81
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Benefiance Wrinkle Smoothing Eye Cream
AED 295.86
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Ultimune Power Infusing Concentrate
AED 201.00
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VITAL PERFECTION
AED 352.63
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Clarifying Cleansing Foam
AED 150.01
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Essential Energy Hydrating Cream
AED 227.18
- Activating Essence
- FUTURE SOLUTION LX
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Bio-Performance Advanced Super Revitalizing Cream
AED 351.59
People Say
Deep Hydration and Moisture Not notedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
Gentle Formula and Soothing Mostly MentionedSometimes Noted
- “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
- “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
- “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Skin Texture and Smoothing Mostly MentionedOften Mentioned
- “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
- “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Brightening and Radiance Often MentionedOften Mentioned
- “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
- “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
Lightweight and Fast Absorption Often MentionedOften Mentioned
- “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “absorbs quickly — Some By Mi Snail Truecica Miracle Repair Serum”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Scent Preferences Sometimes NotedSometimes Noted
- “smells like fresh lemons — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “smells like fresh lemons — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
- “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
Strong Scent and Fragrance Often MentionedOften Mentioned
- “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
- “Smells like mouthwash — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
- “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
Price and Value Rarely NotedMostly Mentioned
- “expensive — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Too expensive for 50ml — Some By Mi Beta Panthenol Repair Cream”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Drying and Dehydration Often MentionedRarely Noted
- “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
- “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
- “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
Some By Mi vs Shiseido routines for dry skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
AED 44.75
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Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning
AED 49.99
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Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
AED 91.81
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SPF
V10 Hyal Air Fit Sunscreen
Morning
AED 58.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
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Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
AED 42.28
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Serum or Treatment
Snail Truecica Miracle Repair Serum
Evening · Once a week
AED 49.98
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
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Cleanser
Extra Rich Cleansing Milk
Morning · Evening · Once a week
AED 145.23
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Hydrating Toner
Eudermine Revitalizing Essence
Morning
AED 283.45
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
AED 227.18
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SPF
Dr.G Green Mild Up Sun+
Morning
AED 81.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
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Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
AED 201.00
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
Buy Some By Mi routine · AED 485.71 · 87% fit
Buy Shiseido routine · AED 1,124.76 · 81% fitSee multi-brand routine · 96% fit
Some By Mi vs Shiseido routines for oily skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
AED 44.75
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
AED 91.81
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
AED 58.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
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Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
AED 42.28
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Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
AED 59.40
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
AED 86.49
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
AED 154.76
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
AED 283.45
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
AED 227.18
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SPF
d'Alba UVessence Mild Waterfull Sun Cream SPF 50
Morning
AED 92.70
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
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Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
AED 201.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
Buy Some By Mi routine · AED 714.25 · 87% fit
Buy Shiseido routine · AED 1,563.63 · 84% fitSee multi-brand routine · 97% fit
Some By Mi vs Shiseido routines for combination skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
AED 44.75
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
AED 91.81
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
AED 58.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
AED 42.28
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
AED 59.40
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
AED 86.49
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
AED 154.76
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
AED 283.45
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
AED 227.18
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
AED 201.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
Buy Some By Mi routine · AED 714.25 · 88% fit
Buy Shiseido routine · AED 1,322.98 · 82% fitSee multi-brand routine · 96% fit
Questions and answers
Some By Mi or Shiseido: which is better?
Some By Mi is better for sensitive skin, dry sensitive skin, and skin with dark spots, where Lovi fit levels reach Superior, while Shiseido reaches High. Both brands achieve High Lovi fit levels for dry, oily, combination, acne-prone, mature, and oily acne-prone skin. Niacinamide helps reduce pigmentation and suppress melanosome transfer.
What is the difference between Some By Mi and Shiseido?
Some By Mi tends to be a gentler option with fragrance-free formulas, while Shiseido offers deep hydration alongside a higher price point and frequent added fragrances. Both brands deliver high routine fits across most skin types, though Some By Mi achieves a superior fit for sensitive and dry sensitive skin.
Some By Mi or Shiseido for dry skin?
Both Some By Mi and Shiseido offer a High routine fit for dry skin, so shoppers can choose based on preferences like fragrance and price. Some By Mi lists no fragrance across its products and tends to be lower in price, whereas Shiseido frequently includes fragrance and carries a higher price point. Topical hyaluronic acid may help improve skin quality and signs of aging.
Some By Mi or Shiseido: which cleanser is better?
Both brands offer effective cleansers, but Some By Mi may be better for sensitive or blemish-prone skin since every product on this page lists no fragrance and reviewers frequently mention deep pore cleansing. Shiseido cleansers provide deep-cleansing and efficient results, though reviewers note that they frequently feature strong fragrances.
Which is more affordable, Some By Mi or Shiseido?
Some By Mi is more affordable than Shiseido, as Shiseido has a high price point while Some By Mi offers better value.
Between Some By Mi and Shiseido, which brand is better suited for addressing skin with dark spots?
Some By Mi is better suited for addressing skin with dark spots, as Lovi rates its brand-focused routine fit as Superior compared to Shiseido's High fit. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.
How do the fragrance options and ingredients differ between Some By Mi and Shiseido products?
Some By Mi lists no fragrance in any of its products on this page, whereas fifteen of the twenty Shiseido products list fragrance in their ingredients. Additionally, Some By Mi relies on key ingredients like niacinamide, centella asiatica, and salicylic acid, while Shiseido products commonly feature glycerin and hyaluronic acid.
Which brand performs better for sensitive skin and dry sensitive skin according to the review themes and fit levels?
Some By Mi performs better for sensitive skin and dry sensitive skin, achieving a Superior fit level for both compared to Shiseido's High fit level. Review themes also indicate that Some By Mi does better for gentle formulas and soothing.
Some By Mi or Shiseido for oily skin?
Both Some By Mi and Shiseido offer products that achieve a High routine fit level for oily skin. Reviewers note that Some By Mi features deep pore cleansing cleansers, while Shiseido provides deep-cleansing and efficient cleansers.
Some By Mi or Shiseido: which moisturizer is better?
Both Some By Mi and Shiseido offer moisturizers with a high routine fit for various skin types, but shoppers looking to avoid fragrance may prefer Some By Mi as its products list no fragrance in their ingredients. Shiseido's moisturizers frequently feature hyaluronic acid and glycerin to help provide deep hydration, while Some By Mi's moisturizers often highlight ingredients like niacinamide and Centella asiatica.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
Some By Mi or Shiseido for sensitive skin?
Some By Mi has a Superior Lovi fit for sensitive skin, whereas Shiseido has a High Lovi fit. Every Some By Mi product on this page lists no fragrance, while many Shiseido products contain fragrance, which may help shoppers choose based on irritation risks.
Some By Mi or Shiseido: which sunscreen is better?
Both Some By Mi and Shiseido offer sunscreens on this page, but they cater to different preferences with fragrance and formulation. Some By Mi lists no fragrance across its products, while Shiseido includes scented sunscreen options such as the Benefiance Wrinkle Smoothing Day Cream.
Some By Mi or Shiseido for acne-prone skin?
Both Some By Mi and Shiseido offer a high routine fit for acne-prone skin. Some By Mi helps by providing fragrance-free formulas containing key ingredients like niacinamide and salicylic acid across its products on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
HelixComplex snail mucus as a potential technology against O3 induced skin damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Ethosomes of Phenylethyl Resorcinol as Vesicular Delivery System for Skin Lightening Applications
The use of green tea extract in cosmetic formulations: not only an antioxidant active ingredient
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Allergy to oxidized limonene and linalool is frequent in the U.K
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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