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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are prominent skincare brands offering diverse moisturizers, cleansers, toners, serums, and sunscreens tailored to distinct complexions. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to best suit oily, acne-prone, and combination skin, whereas the Japanese brand relies on ingredients like glycerin to deliver gentle daily care for sensitive and mature skin. These approaches diverge as the former targets blemishes and hyperpigmentation with specialized serums, while the latter focuses on smoothing wrinkles and improving stratum corneum hydration through meticulous formulations.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

Buy Shiseido routine · AED 1,124.76 · 81% fitBuy Anua routine · AED 550.12 · 78% fitSee multi-brand routine · 96% fit

Anua vs Shiseido routines for oily skin

Buy Shiseido routine · AED 1,563.63 · 84% fitBuy Anua routine · AED 389.94 · 81% fitSee multi-brand routine · 97% fit

Anua vs Shiseido routines for combination skin

Buy Anua routine · AED 372.20 · 82% fitBuy Shiseido routine · AED 1,322.98 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Shiseido: which is better?

Both brands offer a High routine fit across all skin types on this page, so the choice depends on your preference for formulas and price. Anua features fragrance-free products focused on pore care and brightening, whereas Shiseido provides luxurious, deeply hydrating textures with mostly fragranced formulas at a higher price point.

What is the difference between Anua and Shiseido?

Anua and Shiseido both offer products on this page that achieve equal routine fit levels across all skin types, but they differ significantly in formulation and pricing. Anua focuses heavily on pore care and features fragrance-free formulas across all products on this page, while Shiseido is noted for deep hydration and luxurious textures with higher price points and many fragranced products.

Anua or Shiseido for dry skin?

Both Anua and Shiseido fit dry skin well, offering a High routine fit on the products on this page. Shiseido products often provide deep hydration, while Anua formulas feature ingredients like hyaluronic acid and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Shiseido: which cleanser is better?

Anua offers better pore cleansing and care for the products on this page, whereas Shiseido provides deep-cleansing and efficient cleansers with luxurious textures. Anua also features fragrance-free cleansers.

Which is more affordable, Anua or Shiseido?

Shiseido is often noted for a high price point among the products on this page, making Anua the more affordable brand.

Which brand has more products without fragrance, Anua or Shiseido?

Anua has more products without fragrance, as every product on its page lists no fragrance in its ingredients, whereas only five Shiseido products on this page do.

How do Anua and Shiseido compare regarding pore cleansing and care according to review themes?

Anua does better than Shiseido regarding pore cleansing and care according to the review themes on this page.

Which brand focuses on skin with dark spots as one of its best-fit skin types?

Shiseido focuses on skin with dark spots as one of its best-fit skin types.

Anua or Shiseido for oily skin?

Both Anua and Shiseido provide a High routine fit for oily skin. Anua features pore-cleansing products with zero added fragrance on this page, while Shiseido offers deep hydration and luxurious textures.

Anua or Shiseido: which moisturizer is better?

Shiseido is often noted for its deep hydration and luxurious textures in moisturizers, while Anua focuses more on soothing and barrier support. Both brands offer products on this page with High fit levels for dry skin.

Anua or Shiseido for sensitive skin?

Both Anua and Shiseido offer a High routine fit for sensitive skin on the products on this page. Anua features fragrance-free formulas with key ingredients like heartleaf and niacinamide, whereas Shiseido is often noted by reviewers for having a strong fragrance.

Anua or Shiseido: which sunscreen is better?

Anua is a better choice for sunscreen because every product on the page lists no fragrance, whereas Shiseido products often feature a strong fragrance.

Anua or Shiseido for acne-prone skin?

Both Anua and Shiseido provide a High routine fit for acne-prone skin on the products on this page. Anua features pore cleansing and care, whereas Shiseido is noted for deep hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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