🇦🇪United Arab Emirates

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Its products suit sensitive skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these meticulous formulations, its key ingredients work effectively, as clinical study findings show that glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Yes, Shiseido is well suited for oily skin, as Lovi rates the brand-focused routine High for oily skin. Reviewers often mention its lightweight and efficient cleansers that help manage excess oil without causing irritation.

Is Shiseido worth it?

Shiseido is worth considering for sensitive and mature skin, where Lovi rates the brand-focused routines High. Reviewers frequently mention deep hydration and efficient cleansers, though some note a high price point and strong fragrance among the Shiseido products on this page.

Dermatologic Therapy, 2022

What are Shiseido's best products?

Shiseido's best products are its sunscreens and rich moisturizers, such as the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream, which Lovi rates Superior for mature skin. Reviewers often mention that these products help deliver deep hydration and firming benefits.

Dermatologic Therapy, 2022

Which Shiseido moisturizer is best for dry skin?

Lovi rates Essential Energy Hydrating Cream as the best moisturizer for dry skin with a High fit level, followed by Benefiance Wrinkle Smoothing Cream Enriched which also has a High fit level, and Bio-Performance Skin Filler with an Average fit level.

Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts, as Lovi rates acne-prone skin High for the brand's focused routines. Reviewers sometimes note skin irritation, which may happen with products containing fragrance.

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as 15 out of 20 items list fragrance in their ingredients.

What are the key ingredients in Shiseido products?

The key ingredients found across the Shiseido products on this page are glycerin and hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido skincare routine for dry skin, start your morning by cleansing with Extra Rich Cleansing Milk, toning with Eudermine Revitalizing Essence, and moisturizing with Essential Energy Hydrating Cream, followed by sunscreen. In the evening, repeat the cleansing, toning, and moisturizing steps, and add Ultimune Power Infusing Concentrate before your moisturizer. Lovi rates Shiseido-focused routines High for dry skin.

Dermatologic Therapy, 2022

Where can I buy Shiseido, and how much does it cost?

Shiseido is available on this Lovi page with prices ranging from AED 145.23 to AED 352.63, with most items falling between AED 154.76 and AED 295.86 in United Arab Emirates stores.

What are good alternatives to Shiseido?

Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair are good alternatives to Shiseido on Lovi.

Shiseido vs Biore: which is better?

Shiseido and Biore are both great choices, as Lovi rates the Shiseido-focused routine High for dry, oily, sensitive, combination, and acne-prone skin. Reviewers often mention that Shiseido offers luxurious textures and deep hydration, though some note a high price point.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Lovi rates the Shiseido-focused routine High for dry skin. Topical hyaluronic acid, a key ingredient across the products, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which Shiseido cleanser is best for oily skin?

The best Shiseido cleanser for oily skin is the Deep Cleansing Foam, which Lovi rates High. The Clarifying Cleansing Foam is rated Average, and the Complete Cleansing Microfoam is rated Low.

Is Shiseido good for sensitive skin?

Shiseido is good for sensitive skin, and Lovi rates the Shiseido-focused routine High for sensitive skin. Reviewers often mention that the Shiseido products on this page provide deep hydration, though skin irritation is sometimes noted by users.

Which Shiseido sunscreen is best for sensitive skin?

Benefiance Wrinkle Smoothing Day Cream is the best Shiseido sunscreen for sensitive skin, followed by Essential Energy Hydrating Day Cream and Ultimate Sun Protector Lotion.

Is Shiseido good for acne-prone skin?

Shiseido is a good option for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers often mention its efficient cleansers and lightweight moisturizers, though some formulations contain fragrance that may occasionally cause skin irritation.

Is Shiseido good for skin with dark spots?

Yes, Shiseido is well suited for skin with dark spots, and Lovi rates the brand-focused routines High for this skin type. Many of the brand's moisturizers and toners help improve radiance and manage pigmentation.

Is Shiseido good for mature skin?

Yes, Shiseido is well-suited for mature skin, and Lovi rates the Shiseido-focused routine High for dry and other mature skin needs. Reviewers often mention the firming and line-reducing moisturizers across the brand's offerings. Hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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