🇬🇧United Kingdom

Purito Pure Vitamin C Serum for sensitive skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes

Purito Pure Vitamin C Serum

Superior

  • SuperiorNormal Skin Fit
  • HighEffectiveness
  • ExcellentSafety

One of the best serums for sensitive skin.

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Excellent suitability for your normal skin and goals of reducing redness and irritation, as high concentrations of Ascorbic Acid and Niacinamide provide potent antioxidant and anti-inflammatory benefits. These ingredients also work synergistically to improve skin tone and texture, addressing hyperpigmentation for a smoother complexion.
  • The formulation includes soothing ingredients like Sodium Hyaluronate and Bambusa Vulgaris Water, which support skin hydration and barrier function, making it well-suited for your sensitive skin.
  • The safety profile is excellent, with no risks of irritation due to the absence of harsh ingredients and the inclusion of calming components.

How to apply

  • Use your serum in the PM routine, starting 3 times a week before building up to daily use if your skin is happy.
  • Apply the serum after cleansing and toning, but before putting on your moisturizer for the best results.
  • Gently press 2-3 drops of the serum into your skin and wait a minute ⏱ for it to soak in.
  • Since your skin is sensitive and easily irritated, apply the serum on completely dry skin to help keep it calm.
  • Always do a patch test before your first use and avoid getting the serum too close to your eyes .

People Say

★4.3Overall rating based on 500+ reviews

Users with sensitive or acne-prone skin frequently praise this serum for its mild 5% Vitamin C concentration, noting it brightens the complexion and hydrates without causing irritation. A significant number of reviewers complain about its stability, citing rapid oxidation and an unpleasant metallic scent as primary drawbacks.

Highlights

  • Unpleasant smell Mostly Mentioned
    • “metallic scent”
    • “smells like hot dogs”
    • “rusty iron smell”
    • “coffee odor”
  • Gentle on sensitive skin Often Mentioned
    • “no stinging”
    • “great for beginners”
    • “mild formula”
    • “zero irritation”
  • Lightweight texture Often Mentioned
    • “absorbs quickly”
    • “watery gel”
    • “non-greasy”
    • “layers well”
  • Rapid oxidation Often Mentioned
    • “turned brown quickly”
    • “short shelf life”
    • “oxidized in weeks”
    • “needs refrigeration”
  • Affordable price Sometimes Noted
    • “great value”
    • “inexpensive”
    • “budget friendly”
    • “good price point”
  • Brightens skin tone Sometimes Noted
    • “healthy glow”
    • “fades acne scars”
    • “evens complexion”
    • “radiant look”
  • Hydrating and plumping Sometimes Noted
    • “skin feels soft”
    • “contains hyaluronic acid”
    • “moisturizing”
    • “plumps skin”
  • Sticky finish Sometimes Noted
    • “tacky residue”
    • “sticky at first”
    • “feels tacky”
    • “needs drying time”
  • Low potency Rarely Noted
    • “results are slow”
    • “5% is too weak”
    • “didn't see difference”
    • “too gentle”
  • Potential breakouts Rarely Noted
    • “caused tiny bumps”
    • “broke me out”
    • “clogged pores”
    • “skin reaction”

Sources: lovi.care, iherb.com, yesstyle.com, stylekorean.com, skinsort.com, nobsbeauty.com, and more

Questions and answers

What makes Purito Pure Vitamin C Serum one of the best fits for sensitive skin?

Purito Pure Vitamin C Serum is a great fit for sensitive skin because it pairs vitamin C and niacinamide to calm redness with soothing ingredients like sodium hyaluronate and bamboo water that keep skin hydrated and comfortable. This blend is very safe and unlikely to cause irritation, helping to make your skin tone more even and smooth.

The British Journal of Dermatology, 2002Journal of Cosmetic Dermatology, 2020

Which ingredients make this serum a good fit for sensitive skin?

This serum is a good fit for sensitive skin because it contains soothing ingredients like Sodium Hyaluronate and Bambusa Vulgaris Water that support skin hydration and barrier function. The safety profile is also great, with no harsh ingredients and the inclusion of calming components, making it unlikely to cause irritation.

What does Vitamin C do for sensitive skin?

Vitamin C helps brighten skin, smooth out fine lines, and fade dark spots. Clinical studies show it is generally safe and well-tolerated when improving overall skin quality.

Journal of Cosmetic Dermatology, 2020Journal of Cosmetic Dermatology, 2023

What does Hyaluronic Acid do for sensitive skin?

Hyaluronic acid helps calm and hydrate sensitive skin while supporting the skin barrier to keep it soft and comfortable. Clinical studies show it improves surface moisture and reduces dryness, roughness, and redness without irritation.

Journal of Drugs in Dermatology, 2025Journal of Cosmetic Dermatology, 2018

Where does this serum go in a skincare routine for sensitive skin?

This serum goes in your evening routine after your toner and before your moisturizer. Using it at night is very safe and helps you avoid any extra sensitivity around sun exposure.

Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying them on alternate nights or by using this vitamin C in the morning and your retinol at night to prevent irritation. This routine helps protect sensitive skin while keeping it smooth and calm.

How often should I use this serum?

This serum is used in the evening routine once a week to start, and can safely be used more often if your skin tolerates it well and shows good results. It is unlikely to cause irritation because the formula includes calming ingredients and leaves out harsh ones.

Facial Plastic Surgery, 2014

Can this serum clog pores, cause breakouts or purging for sensitive skin?

This serum is unlikely to cause breakouts or clog pores on sensitive skin because it avoids harsh ingredients and includes calming components. It has an excellent safety profile for sensitive skin, helping to keep your face smooth without causing irritation.

Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer.

    The British Journal of Dermatology, 2002

  • A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers.

    Journal of Cosmetic Dermatology, 2020

  • Liposomal apigenin-enriched chamomile flower extract topical formulations showed slightly higher in vivo antiinflammatory efficacy compared to non-liposomal formulations in patients.

    Phytotherapy Research, 2011

  • Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers.

    Experimental Dermatology, 2003

  • Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation.

    Journal of Periodontology, 2009

  • Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream.

    Journal of Cosmetic Dermatology, 2022

  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011

  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022

  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019

  • Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.

    Journal of Cosmetic Dermatology, 2021

  • Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.

    The Journal of Investigative Dermatology, 2008

  • Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.

    Dermatologic Surgery, 2005

  • Topical application of TAC/Collagen postbiotics gel improved skin moisture score and inflammation index, and reduced porphyrins and brown spots in 20 volunteers with acne vulgaris.

    Journal of Cosmetic Dermatology, 2022

  • Topical collagen tripeptide application improved skin wrinkles, elasticity, and density while reducing advanced glycated end products in 22 Asian women over 4 weeks.

    International Journal of Molecular Sciences, 2022

  • Marine collagen extracted from Greenland halibut skin showed a non-cytotoxic effect on fibroblast cells and provided a slight skin hydration effect when incorporated into cosmetic hydrogel formulations at dosages of 0.1, 0.25, and 0.5% in 23 healthy volunteers.

    Marine Drugs, 2023

Ingredients

Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Sodium Hyaluronate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium Edta, Glutathione, Adenosine, Human-Oligopeptide-1, Nelumbo Nucifera Flower Extract, Magnolia Liliflora Bud Extract, Lilium Tigrinum Extract, Paeonia Albiflora Root Extract, Tuber Magnatum Extract, Pyrus Malus Fruit Extract, Panax Ginseng Root Extract, Brassica Oleracea Italica Extract, Pineapple Fruit Extract, Curcuma Longa Root Extract, Sodium Polyacrylate

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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Prices checked 18 Oct – 5 Nov 2026

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