🇬🇧United Kingdom

Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are skincare brands that offer gentle moisturizers, serums, sunscreens, and more. The Korean brand, founded in 2017, relies on soothing formulas that suit dry skin and sensitive skin best, while the British brand, founded in 1935, is built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best. Both provide targeted daily care, with the former focusing on reliable nourishment for a calm complexion and the latter utilizing ingredients like shea butter to protect skin and mitigate erythema.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy No7 routine · £124.87 · 90% fitSee multi-brand routine · 99% fit

Purito vs No7 routines for oily skin

Buy Purito routine · £191.75 · 88% fitBuy No7 routine · £223.77 · 84% fitSee multi-brand routine · 97% fit

Purito vs No7 routines for combination skin

Buy Purito routine · £157.45 · 90% fitBuy No7 routine · £195.98 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or No7: which is better?

Purito is better for sensitive and acne-prone skin, offering a superior Lovi fit for those skin types, whereas both brands are equally well-suited for mature skin and dry skin with a Superior Lovi fit.

What is the difference between Purito and No7?

Purito features lightweight, fragrance-free products focused on soothing sensitive skin, while No7 offers formulas with key ingredients like retinol and niacinamide that help target anti-aging and skin texture. For sensitive skin and acne-prone skin, Lovi gives Purito a Superior fit and No7 a High fit.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Purito or No7 for dry skin?

Both Purito and No7 are great options, as Lovi rates both brands as having a Superior routine fit for dry skin. Purito features lightweight, soothing, fragrance-free formulas, while No7 provides deep hydration and anti-aging benefits.

Purito or No7: which moisturizer is better?

Both brands offer strong options, but Purito stands out on this page for lightweight, soothing, and fragrance-free moisturizers like the Deep Sea Pure Water Cream, which has a High Lovi fit for dry and sensitive skin. No7 features richer anti-aging creams like the Protect & Perfect Intense Advanced Night Cream, which has a Superior Lovi fit for mature skin.

Which is more affordable, Purito or No7?

This page does not provide pricing or affordability information for either Purito or No7.

Between Purito and No7, which brand is better suited for mature skin?

Both Purito and No7 achieve a Lovi fit level of Superior for mature skin. No7 features anti-aging ingredients like retinol which may help stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

How do the fragrance options compare between Purito and No7 products?

Purito offers fragrance-free options across all the products on this page, whereas No7 includes fragrance in some of its items.

Which brand performs better when it comes to soothing and calming sensitive skin?

Purito performs better when it comes to soothing and calming sensitive skin, as reviewers mostly mention its soothing and calming moisturizers. Lovi rates the routine fit for sensitive skin as Superior for Purito and High for No7.

Purito or No7 for oily skin?

Both Purito and No7 are great choices, as Lovi rates both brands as having a High fit for oily skin. Reviewers note that Purito delivers lightweight and non-greasy textures, while No7 helps improve skin texture.

Purito or No7: which sunscreen is better?

Purito offers a better overall sunscreen choice for most shoppers because its Daily Soft Touch Sunscreen achieves a Superior fit level for dry skin, dry sensitive skin, skin with dark spots, and sensitive skin, while No7 options like Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream only reach an Average or High fit level for those skin types.

Purito or No7 for sensitive skin?

Purito is better for sensitive skin because Lovi rates its routine as Superior while No7 is High. Reviewers mostly mention that Purito offers soothing and calming moisturizers, and every product on this page lists no fragrance.

Purito or No7 for acne-prone skin?

Purito is better for acne-prone skin, providing a Superior Lovi routine fit compared to No7's High fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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