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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are skincare brands offering thoughtful moisturizers, serums, cleansers, and sunscreens tailored to different complexions. Purito relies on gentle formulas to suit dry skin and sensitive skin best, while Estée Lauder uses hydrating hyaluronic acid and glycerin to suit acne-prone skin and mature skin best. Both provide reliable nourishment, though the Korean brand focuses on soothing daily care and the American brand delivers advanced targeted treatments.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy Estée Lauder routine · £132.10 · 74% fitSee multi-brand routine · 99% fit

Purito vs Estée Lauder routines for oily skin

Buy Purito routine · £191.75 · 88% fitBuy Estée Lauder routine · £242.09 · 75% fitSee multi-brand routine · 97% fit

Purito vs Estée Lauder routines for combination skin

Buy Purito routine · £157.45 · 90% fitBuy Estée Lauder routine · £204.59 · 75% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito offers a better overall fit for most skin types on this page, achieving a Superior routine fit for dry, combination, sensitive, acne-prone, mature, skin with dark spots, and dry sensitive skin. Reviewers highlight Purito for its gentle, lightweight, and soothing formulas, whereas Estée Lauder is often noted for its high price point.

What is the difference between Purito and Estée Lauder?

Purito offers fragrance-free products focused on soothing and lightweight textures, while Estée Lauder features deeper hydration and firmer finishes at a higher price point. For dry skin, Lovi rates Purito as Superior and Estée Lauder as Average.

Purito or Estée Lauder for dry skin?

Purito is a better choice for dry skin, as Lovi rates its routine as Superior compared to Estée Lauder's Average. Hyaluronic acid helps improve skin hydration and quality.

Dermatologic Therapy, 2022

Purito or Estée Lauder: which moisturizer is better?

Purito offers a better Lovi routine fit for moisturizers on this page, achieving a Superior fit for dry skin compared to Estée Lauder's Average fit. Purito moisturizers are mostly mentioned by reviewers for being lightweight, soothing, and barrier-supporting, whereas Estée Lauder products on this page have a higher price point.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable than Estée Lauder, as review themes note a high price point and expense as a downside for Purito while frequently highlighting price concerns for Estée Lauder.

Which brand has a better routine fit for dry sensitive skin, Purito or Estée Lauder?

Purito is better for dry sensitive skin because Lovi rates its routine as Superior, compared to High for Estée Lauder. Reviewers frequently mention that Purito offers soothing, calming, and gentle lightweight moisturizers, and every product on the page lists no fragrance.

Purito or Estée Lauder for oily skin?

Purito and Estée Lauder both achieve a High Lovi fit level for oily skin. Reviewers note that Purito provides a lightweight and non-greasy texture, while Estée Lauder offers deep hydration and plumping.

Purito or Estée Lauder: which sunscreen is better?

Purito offers better results for sun protection on this page, with the Daily Soft Touch Sunscreen rated Superior for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, compared to Estée Lauder's DayWear Moisturizer which is also rated Superior for dry skin, dry sensitive skin, sensitive skin, and mature skin.

Purito or Estée Lauder for sensitive skin?

Purito fits sensitive skin better than Estée Lauder, as Lovi rates Purito as Superior for sensitive skin while Estée Lauder is rated High. Purito features fragrance-free formulas across all products on this page, whereas select Estée Lauder products include added fragrance.

Purito or Estée Lauder for acne-prone skin?

Purito is a better fit for acne-prone skin, with Lovi rating its routine as Superior compared to Estée Lauder's High fit level.

Purito or Estée Lauder for mature skin?

Purito is a better fit for mature skin, offering a Superior level on Lovi compared to Estée Lauder's Average level. Reviewers note that Purito products on this page provide gentle, lightweight serums and soothing care.

Purito or Estée Lauder for skin with dark spots?

Purito fits skin with dark spots better, with a Lovi fit level of Superior compared to Estée Lauder's High. Niacinamide helps reduce pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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