🇬🇧United Kingdom

Purito vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and The INKEY List are two distinct skincare lines offering thoughtful moisturizers, serums, sunscreens, makeup removers, toners, and eye products. The Korean brand relies on gentle formulas to nourish dry and sensitive skin, while the British brand builds its offerings around glycerin to suit sensitive and combination skin. Both brands differ in their standout items, such as the former brand providing the Centella Unscented Toner for acne, and the latter brand featuring the PHA Toner for the same concern.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Purito and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs The INKEY List products

People Say

PuritoThe INKEY List
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
  • Soothing and Calming Mostly MentionedSometimes Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Hydrating and Plumping Often MentionedOften Mentioned
    • “skin looks fresh and plump — The INKEY List Collagen Peptide Serum”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Affordable Price and Value Rarely NotedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Fragrance-Free and Gentle Formula Rarely NotedSometimes Noted
    • “Never tight or stripped — The INKEY List Salicylic Acid Cleanser”
    • “so affordable and effective — The INKEY List Collagen Peptide Serum”
    • “Non-irritating formula — The INKEY List Tranexamic Acid Serum”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Gentle and Safe for Sensitive Skin Often MentionedNot noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
  • Insufficient Moisture and Hydration Often MentionedSometimes Noted
    • “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
    • “leaves under eye dry — The INKEY List Caffeine Eye Cream”
    • “no instant relief — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Packaging Issues Rarely NotedOften Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Unpleasant Scent or Smell Sometimes NotedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

Purito vs The INKEY List routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy The INKEY List routine · £92.69 · 82% fitSee multi-brand routine · 99% fit

Purito vs The INKEY List routines for oily skin

Buy Purito routine · £191.75 · 88% fitBuy The INKEY List routine · £160.15 · 86% fitSee multi-brand routine · 97% fit

Purito vs The INKEY List routines for combination skin

Buy Purito routine · £157.45 · 90% fitBuy The INKEY List routine · £130.06 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or The INKEY List: which is better?

Purito offers a better routine fit for dry, combination, acne-prone, mature, skin with dark spots, and dry sensitive skin with Superior levels. The INKEY List features strong options for hydrating and plumping as well as affordable prices among the products on this page.

What is the difference between Purito and The INKEY List?

Purito fits dry skin, combination skin, acne-prone skin, mature skin, skin with dark spots, and dry sensitive skin at a Superior level, while The INKEY List fits them at a High level. Reviewers state that Purito provides a lightweight and non-greasy texture and soothing and calming benefits, whereas The INKEY List delivers hydrating and plumping properties and affordable price and value.

Purito or The INKEY List for dry skin?

Purito is the better choice for dry skin because Lovi rates its routine as Superior, compared to High for The INKEY List. Reviewers note that Purito delivers lightweight, soothing, and calming moisturizers, helping address dry skin effectively.

Purito or The INKEY List: which moisturizer is better?

Purito moisturizers are often noted for being lightweight, soothing, and barrier-supporting, with Lovi fit levels reaching High for dry and sensitive skin. Meanwhile, The INKEY List moisturizers provide hydrating and plumping benefits at affordable prices, though Lovi notes some reviews mention insufficient moisture.

Which is more affordable, Purito or The INKEY List?

The INKEY List is more affordable, as reviewers on the products on this page frequently highlight its affordable price and value for both moisturizers and serums.

Which brand has fewer packaging issues, Purito or The INKEY List?

The INKEY List has fewer packaging issues, as packaging problems are a noted drawback for Purito.

Purito or The INKEY List for oily skin?

Both Purito and The INKEY List fit oily skin at a High level on this page. Lovi rates the routine fit for oily skin as High for Purito and High for The INKEY List.

Purito or The INKEY List for sensitive skin?

Purito is better for sensitive skin, as Lovi rates its routine as Superior compared to High for The INKEY List. Reviewers note that Purito is especially gentle and safe for sensitive skin.

Purito or The INKEY List for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for The INKEY List.

Purito or The INKEY List for skin with dark spots?

Purito is a better fit for skin with dark spots, as Lovi rates its routine as Superior compared to High for The INKEY List.

Purito or The INKEY List for dry sensitive skin?

Purito is a better fit for dry sensitive skin, as Lovi rates its routine as Superior compared to High for The INKEY List.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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