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Purito vs DHC

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and DHC are well-regarded skincare brands originating from Korea and Japan, respectively. The former is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas that suit dry and sensitive skin best, whereas the latter is beloved for effective makeup removers and nourishing formulas that suit dry, normal, combination, and oily skin best. While the Korean brand relies on ingredients like centella for soothing daily care, the Japanese brand continues to offer reliable daily care for a balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

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This page compares some of the most popular Purito and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs DHC products

Questions and answers

Purito or DHC: which is better?

Purito has a much broader range of products on this page and achieves Superior fit levels for dry and sensitive skin types, whereas DHC only features two cleansing oils.

What is the difference between Purito and DHC?

Purito offers a broad range of products that Lovi rates as Superior or High for dry skin, sensitive skin, and skin with dark spots, whereas DHC features only two cleansers on this page.

Which is more affordable, Purito or DHC?

This page does not provide pricing information to compare the affordability of Purito and DHC.

Which causes fewer breakouts, Purito or DHC?

Purito has products on this page with superior and high Lovi fit levels for acne-prone skin, whereas DHC products on this page fit acne-prone skin with high and average levels. Purito shoppers often note that its moisturizers are acne-safe.

Which brand is older, Purito or DHC, and in which countries were they founded?

DHC is older than Purito, having been founded in Japan in 1980, while Purito was founded in South Korea in 2017.

How do the Lovi fit levels for dry skin compare between Purito's Deep Sea Pure Water Cream and DHC's Deep Cleansing Oil?

Purito's Deep Sea Pure Water Cream has a Superior Lovi fit level for dry skin, whereas DHC's Deep Cleansing Oil has a High fit level for this skin type.

Which company currently owns Purito and when was it acquired?

Purito is currently owned by Corstone Capital, having been acquired by the company in 2022.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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