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Purito vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ISDIN are complementary skincare brands that span Korean and Spanish traditions, respectively. The former, founded in 2017, is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers featuring gentle formulas, whereas the latter, established in 1975, is beloved for sophisticated moisturizers, advanced sunscreens, targeted serums, and soothing eye products driven by meticulously crafted preparations. Both options suit dry skin and sensitive skin best, while providing targeted daily care for acne-prone skin, dark spots, and mature concerns. Ultimately, the two differ in their distinct heritage and specific formulations, yet each offers reliable nourishment for a calm, healthy complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Purito and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ISDIN products

People Say

PuritoISDIN
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Acne-Safe and Gentle Formula Mostly MentionedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Skin Barrier and Glow Benefits Rarely NotedOften Mentioned
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “I am more on a dehydrated side and this helps me look hydrated and smooth. — ISDIN Flavo-C Serum”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
  • Performance Under Makeup Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Unpleasant Scents and Strong Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Insufficient Moisture and Dryness Often MentionedRarely Noted
    • “Not hydrating enough in winter — ISDIN Hyaluronic Concentrate”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • High Price Point Not notedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”

Purito vs ISDIN routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy ISDIN routine · £127.49 · 94% fitSee multi-brand routine · 99% fit

Purito vs ISDIN routines for oily skin

Buy ISDIN routine · £232.16 · 93% fitBuy Purito routine · £191.75 · 88% fitSee multi-brand routine · 97% fit

Purito vs ISDIN routines for combination skin

Buy ISDIN routine · £221.17 · 93% fitBuy Purito routine · £157.45 · 90% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or ISDIN: which is better?

Both Purito and ISDIN are great choices, as Lovi rates both brands as having a Superior routine fit for most skin types. Purito may be better for those seeking fragrance-free formulas and gentle, soothing care, while ISDIN is often noted for its ultralight sunscreens and skin barrier benefits.

What is the difference between Purito and ISDIN?

Purito features fragrance-free formulas with a lower price point and strong soothing benefits, while ISDIN offers high-performing sunscreens and formulas with fragrance options at a higher price point. Both brands achieve equal routine fit levels across most skin types, including dry, sensitive, and acne-prone skin.

Purito or ISDIN for dry skin?

Both Purito and ISDIN have a Superior routine fit for dry skin. Reviewers note that Purito formulas list no fragrance on this page, while ISDIN offers high-performing options like Fusion Water sunscreen.

Purito or ISDIN: which moisturizer is better?

Purito is better for sensitive and acne-prone skin because the products on this page list no fragrance and feature soothing ingredients like Centella asiatica extract, which helps calm irritation.

Indian Journal of Pharmaceutical Sciences, 2016

Which is more affordable, Purito or ISDIN?

Purito is more affordable, as reviewers often note a high price point for ISDIN, whereas a high price point is noted as a negative for Purito.

Between Purito and ISDIN, which brand offers fragrance-free products across its entire line on this page?

Purito offers fragrance-free products across its entire line on this page, as every product listed for the brand contains no fragrance in its ingredients.

How do the founding years and owning companies of Purito and ISDIN compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas ISDIN was founded in Spain in 1975 and is owned by Puig.

What do reviewers note about the price point and fragrance of ISDIN compared to Purito?

Reviewers often note a high price point for ISDIN, whereas Purito does better on price. Additionally, ISDIN sometimes has a strong fragrance, while every product on the Purito page lists no fragrance.

Purito or ISDIN for oily skin?

For oily skin, ISDIN reaches a Superior Lovi fit level, whereas Purito achieves a High level. ISDIN tends to be favored by reviewers for its ultralight and makeup-friendly sunscreens.

Purito or ISDIN: which sunscreen is better?

Both Purito and ISDIN offer sunscreens with a Lovi fit level of Superior for dry skin, dry sensitive skin, skin with dark spots, and sensitive skin.

Purito or ISDIN for sensitive skin?

Both Purito and ISDIN achieve a Superior Lovi routine fit for sensitive skin. Purito avoids fragrance across all products on this page, whereas some ISDIN formulas may contain fragrance.

Purito or ISDIN for acne-prone skin?

Purito is a strong choice for acne-prone skin because the products on this page list no fragrance and offer soothing, barrier-supporting formulas. Lovi rates the routine fit for acne-prone skin as Superior for Purito and Superior for ISDIN.

Indian Journal of Pharmaceutical Sciences, 2016

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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