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Purito vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and MAËLYS are distinct skincare lines, with the former being a Korean brand founded in 2017 and owned by Corstone Capital since 2022, and the latter being a maker of advanced formulas. Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas, while MAËLYS is loved for targeted serums and advanced formulas. The Korean brand suits dry skin and sensitive skin best, offering soothing daily care, whereas the other brand suits all skin types best. Both differ because the first brand uses key ingredients for soothing care through products like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum, while the second brand delivers thoughtful care through specialized solutions like the TOO-FINE and the RE-LURE Tight & Tone Body Serum.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs MAËLYS products

Questions and answers

Purito or MAËLYS: which is better?

Purito is better for everyday skincare because the products on this page achieve High to Superior Lovi fit levels across most skin types, whereas MAËLYS options score mostly Low or Caution. Purito formulas also feature fragrance-free ingredients and focus on soothing, lightweight hydration.

What is the difference between Purito and MAËLYS?

Purito offers a wide range of fragrance-free skincare products that achieve High to Superior Lovi fit levels for dry and sensitive skin types, whereas MAËLYS features far fewer products on this page which mostly have Low fit levels.

Which is more affordable, Purito or MAËLYS?

The provided page comparison for Purito and MAËLYS does not contain pricing or affordability information for either brand.

Which causes fewer breakouts, Purito or MAËLYS?

Purito causes fewer breakouts because the products on this page have High to Superior Lovi fit levels for acne-prone skin, whereas MAËLYS products have Low fit levels.

How do the founding years and corporate ownership of Purito and MAËLYS compare?

Purito and MAËLYS were both founded in 2017. Purito is owned by Corstone Capital, whereas MAËLYS is owned by Barinboim Group.

Which brand has more fragrance-free products listed on the page, Purito or MAËLYS?

Purito has more fragrance-free products on the page, as every single one of its listed items contains no fragrance. MAËLYS has only one out of two products listed without fragrance.

How does the Lovi fit level for sensitive skin differ between Purito's Centella Unscented Serum and MAËLYS's TOO-FINE serum?

Purito's Centella Unscented Serum achieves a Superior Lovi fit level for sensitive skin, whereas MAËLYS's TOO-FINE serum has a Low fit level for sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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