Purito vs RoC
Purito and RoC are skincare brands known for gentle formulations and targeted active ingredients, respectively. The Korean brand, founded in 2017, relies on thoughtful moisturizers, serums, sunscreens, and makeup removers that suit dry skin and sensitive skin best, while the French brand, founded in 1957, is beloved for expertly formulated serums, eye products, moisturizers, and cleansers enriched with glycerin and retinol for mature skin and skin with dark spots. Through daily use, both offer reliable nourishment and specific solutions, differing mainly as Purito focuses on soothing daily care with Centella, whereas its counterpart actively increases hydration, barrier function, and collagen.
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
preqin.comtracxn.commk.co.krv.daum.net
RoC is a French skincare brand founded in 1957 and owned by Bridgepoint Group plc since 2024.
en.wikipedia.orgprnewswire.combeautymatter.com
This page compares some of the most popular Purito and RoC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Purito vs RoC products
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Retinol Correxion Deep Wrinkle Night Cream
£19.34
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Retinol Correxion Line Smoothing Eye Cream
£17.99
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Retinol Correxion Deep Wrinkle Serum
£18.49
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Retinol Correxion Line Smoothing Max Hydration Cream
£22.19
- Derm Correxion Fill + Treat Serum
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Multi Correxion Revive + Glow Daily Serum
£20.20
- Derm Correxion Dual Eye Cream
- Multi Correxion Hydrate + Plump Eye Cream
People Say
Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
- “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
- “feels like lotion — Purito Daily Soft Touch Sunscreen”
- “absorbs nicely — RoC Retinol Correxion Deep Wrinkle Night Cream”
Soothing and calming for skin Mostly MentionedRarely Noted
- “calmed my redness instantly — Purito Centella Unscented Serum”
- “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
- “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
- “super calming and downright effective — RoC BARRIER RENEW® GEL-TO-FOAM CLEANSER”
Hydrating and plumping properties Often MentionedOften Mentioned
- “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
- “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
- “skin is no longer dry — RoC Retinol Correxion Line Smoothing Max Hydration Cream”
- “Areas stay hydrated all day — RoC Multi Correxion Hydrate + Plump Eye Cream”
Effective wrinkle and line reduction Not notedMostly Mentioned
- “wrinkles look less deep — RoC Retinol Correxion Deep Wrinkle Night Cream”
- “Fine lines definitely softer — RoC Retinol Correxion Line Smoothing Eye Cream”
- “diminished my forehead lines — RoC Derm Correxion Fill + Treat Serum”
Acne-safe and gentle formula Often MentionedSometimes Noted
- “non-stinging — Purito Centella Unscented Toner”
- “no stinging on sensitive skin — Purito Centella Unscented Serum”
- “doesn't leave my skin feeling tight — RoC BARRIER RENEW® GEL-TO-FOAM CLEANSER”
- “No irritation for me — RoC Retinol Correxion Line Smoothing Eye Cream”
Skin barrier and texture improvement Rarely NotedOften Mentioned
- “face looked smoother — RoC Daily Resurfacing Disks”
- “skin feels silky smooth — RoC Retinol Correxion Deep Wrinkle Night Cream”
- “skin feels like silk — RoC Retinol Correxion Deep Wrinkle Serum”
- “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
Insufficient moisture or hydration Often MentionedNot noted
- “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
Scent and fragrance complaints Sometimes NotedSometimes Noted
- “metallic scent — Purito Pure Vitamin C Serum”
- “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
- “smells like perfume — RoC Retinol Correxion Deep Wrinkle Night Cream”
- “smell is too strong — RoC Retinol Correxion Deep Wrinkle Serum”
Potential skin irritation or reactions Rarely NotedOften Mentioned
- “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
- “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
- “caused redness and stinging — RoC Retinol Correxion Deep Wrinkle Night Cream”
Purito vs RoC routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Centella Unscented Toner
Morning
£15.00
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
£19.99
-
SPF
Daily Soft Touch Sunscreen
Morning
£9.99
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
£16.20
-
Serum or Treatment
Centella Unscented Serum
Evening · Once a week
£14.24
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
-
Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
-
Moisturizer
Retinol Correxion Line Smoothing Max Hydration Cream
Morning · Evening · Once a week
£22.19
-
SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
-
Serum or Treatment
Multi Correxion Revive + Glow Daily Serum
Evening · Once a week
£20.20
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy Purito routine · £100.71 · 94% fit
Buy RoC routine · £114.75 · 91% fitSee multi-brand routine · 99% fit
Purito vs RoC routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Retinol Correxion Line Smoothing Max Hydration Cream
Morning · Evening · Once a week
£22.19
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Multi Correxion Revive + Glow Daily Serum
Evening · Once a week
£20.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
£15.00
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
£19.99
-
SPF
Daily Soft Touch Sunscreen
Morning
£9.99
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
£16.20
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
£12.29
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy RoC routine · £202.94 · 89% fit
Buy Purito routine · £191.75 · 88% fitSee multi-brand routine · 97% fit
Purito vs RoC routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
£15.00
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
£19.99
-
SPF
Daily Soft Touch Sunscreen
Morning
£9.99
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
£16.20
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
£12.29
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
-
Moisturizer
Retinol Correxion Line Smoothing Max Hydration Cream
Morning · Evening · Once a week
£22.19
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Multi Correxion Revive + Glow Daily Serum
Evening · Once a week
£20.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy Purito routine · £157.45 · 90% fit
Buy RoC routine · £180.66 · 88% fitSee multi-brand routine · 96% fit
Questions and answers
Purito or RoC: which is better?
Purito is better for sensitive skin because Lovi rates its routine as Superior compared to High for RoC. Reviewers also mention that Purito products on this page have soothing and calming properties, whereas RoC reviewers often note skin irritation and burning.
What is the difference between Purito and RoC?
Purito offers a better routine fit for sensitive and dry sensitive skin on the products on this page, whereas RoC focuses more on effective wrinkle and line reduction. Reviewers frequently mention skin irritation and burning for RoC, while Purito features fragrance-free options across every product.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Purito or RoC for dry skin?
Both Purito and RoC are well suited for dry skin, with Lovi giving each brand a Superior routine fit level for this skin type. Purito focuses on lightweight, soothing, and fragrance-free hydration, while RoC offers effective wrinkle reduction and moisture through ingredients like retinol and hyaluronic acid.
The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022
Purito or RoC: which moisturizer is better?
Purito is better for lightweight and soothing hydration, whereas RoC is better for anti-aging results. Lovi rates the routine fit for dry skin as Superior for Purito and Superior for RoC.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Which is more affordable, Purito or RoC?
The products on this page do not list pricing information, so a direct comparison of affordability between Purito and RoC cannot be made.
Purito or RoC for oily skin?
For oily skin, both brands work well since Lovi rates Purito High and RoC High. Purito features lightweight and fragrance-free options like its Daily Soft Touch Sunscreen, while RoC offers products formulated with retinol to help smooth skin texture.
Purito or RoC: which sunscreen is better?
Purito offers a superior sunscreen on this page for dry skin, dry sensitive skin, skin with dark spots, and sensitive skin, while RoC provides options like its BARRIER RENEW AM MOISTURIZER SPF 30 which also achieves a high fit for sensitive and dry skin types.
Purito or RoC for sensitive skin?
Purito is a better fit for sensitive skin, achieving a Superior routine fit compared to RoC's High fit on this page. Every product on Purito's page lists no fragrance in its ingredients, helping minimize potential skin irritation.
Purito or RoC for acne-prone skin?
Both Purito and RoC achieve an equal level of High for the products on this page when it comes to routine fit for acne-prone skin.
Purito or RoC for mature skin?
Both Purito and RoC are great options for mature skin, achieving a Superior routine fit on the products on this page. Reviewers frequently note RoC for effective wrinkle and line reduction, while Purito is praised for gentle and lightweight serums.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Purito or RoC for skin with dark spots?
Both Purito and RoC achieve a Superior routine fit for skin with dark spots on this page. Purito features products with no fragrance listed across its range, while RoC offers targeted treatments like retinol to help address dark spots and signs of aging.
The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000
Purito or RoC for dry sensitive skin?
Purito is better for dry sensitive skin on the products on this page, as Lovi rates Purito as Superior and RoC as High for this skin type. Purito products on this page list no fragrance, whereas reviewers sometimes note skin irritation and burning with RoC.
Research behind their key ingredients
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Encapsulation and controlled release of retinol from silicone particles for topical delivery
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Study of the soothing effects of troxerutin in alleviating skin sensitivity
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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