celimax vs Purito
celimax and Purito are Korean skincare brands offering thoughtful daily care with gentle formulas, serums, moisturizers, and makeup removers. The younger brand suits sensitive and mature skin best, while the 2017-founded brand is cherished for dry and sensitive skin. They differ in their standout options and ownership, with the former providing choices like the Heartleaf BHA Peeling Pad and Dual Barrier Creamy Toner, and the latter featuring the Centella Unscented Toner and Daily Soft Touch Sunscreen. Both options provide reliable nourishment for a calm complexion.
celimax is a Korean skincare brand founded in 2019 and owned by ABSORBLAB Co., Ltd..
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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This page compares some of the most popular celimax and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular celimax vs Purito products
People Say
Lightweight texture Sometimes NotedMostly Mentioned
- “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
- “feels like lotion — Purito Daily Soft Touch Sunscreen”
- “absorbs incredibly fast — celimax Pore+Dark Spot Brightening Serum”
Soothing and calming Often MentionedMostly Mentioned
- “calmed my redness instantly — Purito Centella Unscented Serum”
- “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
- “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
- “calms my face redness upon application — celimax Noni Ampoule”
Hydration and glow Often MentionedOften Mentioned
- “Skin stays soft throughout the day — celimax Dual Barrier Creamy Toner”
- “gives a very beautiful glow to your skin — celimax Noni Ampoule”
- “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
- “layering multiple times — Purito Centella Unscented Toner”
Gentle and non-irritating Often MentionedOften Mentioned
- “cleans deeply without stripping — celimax Noni Acne Bubble Cleanser”
- “Doesn't irritate — celimax Dual Barrier Creamy Toner”
- “non-stinging — Purito Centella Unscented Toner”
- “no stinging on sensitive skin — Purito Centella Unscented Serum”
Smoother skin texture Often MentionedRarely Noted
- “glass-like smoothness — celimax RETINAL SHOT”
- “skin feels noticeably smoother — celimax Heartleaf BHA Peeling Pad”
- “smoother skin — celimax Pore+Dark Spot Brightening Pad”
- “plump — Purito Centella Unscented Toner”
Insufficient moisture or dry finish Rarely NotedOften Mentioned
- “Need 2 times for applying — celimax Dual Barrier Creamy Toner”
- “need to layer for dry skin — celimax Pore+Dark Spot Brightening Serum”
- “Woke up feeling dry if used alone — celimax Dual Barrier Skin Wearable Cream”
- “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
Small size and packaging issues Often MentionedRarely Noted
- “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
- “leaks from the pump — Purito From Green Cleansing Oil”
- “tube is too small for the price — Purito Deep Sea Pure Water Cream”
- “tiny — celimax RETINAL SHOT”
Lack of visible results Sometimes NotedSometimes Noted
- “results take time — celimax Pore+Dark Spot Brightening Serum”
- “didn't see major changes — celimax Pore+Dark Spot Brightening Pad”
- “didn't see any difference — Purito Centella Unscented Serum”
- “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
celimax vs Purito routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
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Hydrating Toner
Centella Unscented Toner
Morning
£15.00
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Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
£19.99
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SPF
Daily Soft Touch Sunscreen
Morning
£9.99
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Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
£16.20
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Serum or Treatment
Centella Unscented Serum
Evening · Once a week
£14.24
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
Noni Acne Bubble Cleanser
Morning · Evening · Once a week
£19.90
-
Hydrating Toner
Dual Barrier Creamy Toner
Morning
£16.15
-
Moisturizer
Dual Barrier Skin Wearable Cream
Morning · Evening · Once a week
£19.55
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SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
-
Pre-Cleanser
Derma Nature Fresh Blackhead Jojoba Cleansing Oil
Evening · Once a week
£18.47
-
Serum or Treatment
Noni Ampoule
Evening · Once a week
£22.95
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy Purito routine · £100.71 · 94% fit
Buy celimax routine · £136.02 · 73% fitSee multi-brand routine · 99% fit
celimax vs Purito routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
£15.00
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
£19.99
-
SPF
Daily Soft Touch Sunscreen
Morning
£9.99
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
£16.20
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
£12.29
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
-
Cleanser
Noni Acne Bubble Cleanser
Morning · Evening · Once a week
£19.90
-
Hydrating Toner
Dual Barrier Creamy Toner
Morning · Once a week
£16.15
-
Moisturizer
Dual Barrier Skin Wearable Cream
Morning · Evening · Once a week
£19.55
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
-
Pre-Cleanser
Derma Nature Fresh Blackhead Jojoba Cleansing Oil
Evening · Once a week
£18.47
-
Cleansing Toner
Ji.Woo.Gae Cica BHA Blemish Toner Pad
Evening
£18.85
-
Serum or Treatment
Heartleaf BHA Peeling Pad
Evening · Once a week
£17.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy Purito routine · £191.75 · 88% fit
Buy celimax routine · £202.20 · 80% fitSee multi-brand routine · 97% fit
celimax vs Purito routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
£15.00
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
£19.99
-
SPF
Daily Soft Touch Sunscreen
Morning
£9.99
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
£16.20
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
£12.29
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Noni Acne Bubble Cleanser
Morning · Evening · Once a week
£19.90
-
Hydrating Toner
Dual Barrier Creamy Toner
Morning · Once a week
£16.15
-
Moisturizer
Dual Barrier Skin Wearable Cream
Morning · Evening · Once a week
£19.55
-
Pre-Cleanser
Derma Nature Fresh Blackhead Jojoba Cleansing Oil
Evening · Once a week
£18.47
-
Cleansing Toner
Ji.Woo.Gae Cica BHA Blemish Toner Pad
Evening
£18.85
-
Serum or Treatment
Heartleaf BHA Peeling Pad
Evening · Once a week
£17.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy Purito routine · £157.45 · 90% fit
Buy celimax routine · £147.92 · 76% fitSee multi-brand routine · 96% fit
Questions and answers
celimax or Purito: which is better?
Purito tends to perform better overall, offering a Superior routine fit for dry, sensitive, and combination skin types. Celimax is also a strong option, especially for smoother skin texture.
What is the difference between celimax and Purito?
Purito achieves a Superior routine fit for dry skin, sensitive skin, and skin with dark spots, whereas celimax reaches an Average fit for dry skin and High for sensitive skin and dark spots. Reviewers frequently note Purito for its lightweight and soothing moisturizers, while celimax is often recognized for smoother skin texture.
celimax or Purito for dry skin?
Purito is a better fit for dry skin, offering a Superior routine level compared to celimax's Average level on this page. Reviewers frequently note that Purito delivers lightweight, soothing moisturization.
celimax or Purito: which moisturizer is better?
Both celimax and Purito offer soothing and calming moisturizers, but Purito stands out for its lightweight textures and has a Superior routine fit for dry skin compared to celimax's Average level. Reviewers mostly mention that Purito provides acne-safe and barrier-supporting moisturizers, though some note occasional issues with insufficient moisture.
Which is more affordable, celimax or Purito?
The products on this page do not list pricing information, so a comparison of affordability cannot be made between celimax and Purito.
celimax or Purito: which brand has better reviews for lightweight texture and soothing properties?
Purito has better reviews for lightweight texture and soothing properties. Reviewers mostly mention Purito for its lightweight and soothing moisturizers as well as its gentle and lightweight serums.
Which brand performs better for dry skin routines, celimax or Purito?
Purito performs better for dry skin routines, achieving a Superior routine fit compared to an Average fit for celimax. Reviewers also note that Purito delivers better lightweight textures and soothing moisture.
celimax or Purito: how do their foundations for sensitive skin and skin with dark spots compare?
Purito offers a Superior routine fit for sensitive skin and skin with dark spots, whereas celimax provides a High fit for both. Reviewers note that Purito tends to do better with lightweight textures as well as soothing and calming benefits.
celimax or Purito for oily skin?
For oily skin, both celimax and Purito offer a High routine fit. The products on this page for both brands avoid added fragrance.
celimax or Purito: which sunscreen is better?
Purito offers a better sunscreen option for dry and sensitive skin on this page, with its Daily Soft Touch Sunscreen rated Superior for dry skin, dry sensitive skin, and sensitive skin, compared to celimax's Oil Control Light Sunscreen, which has a Low fit for dry sensitive skin. Both sunscreens list no fragrance in their ingredients.
Nanotechnology, Science and Applications, 2011International Journal of Cosmetic Science, 2000
celimax or Purito for sensitive skin?
Purito is a better choice for sensitive skin, offering a Superior routine fit compared to celimax's High fit. Both brands list no fragrance in their products on this page, but Purito stands out for having more lightweight and soothing moisturizers.
celimax or Purito for acne-prone skin?
Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for celimax. Both brands feature fragrance-free products on this page.
Research behind their key ingredients
Titanium dioxide and zinc oxide nanoparticles in sunscreens: focus on their safety and effectiveness
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effect of Camellia japonica oil on human type I procollagen production and skin barrier function
Protective effects of Camellia japonica flower extract against urban air pollutants
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Morinda citrifolia Linn. (Rubiaceae) leaf extracts mitigate UVB-induced erythema
Dead Sea minerals: New findings on skin and the biology beyond
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Functional properties and skin care effects of sodium trehalose sulfate
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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