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Purito vs Anessa

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and Anessa are distinct East Asian skincare brands defined by their specialized approaches to daily nourishment and defense. The Korean brand, founded in 2017, relies on gentle formulas featuring key ingredients like Centella to offer soothing care that suits dry and sensitive skin best, while the Japanese brand, founded in 1992, is widely loved for advanced sunscreens with sophisticated formulas designed to suit all skin types best. Choosing between them ultimately depends on whether one seeks calming daily moisture or reliable sun protection.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

anessaco.comen.wikipedia.orgcorp.shiseido.comhappi.com

This page compares some of the most popular Purito and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Anessa products

Questions and answers

Purito or Anessa: which is better?

Purito is a better fit for dry and sensitive skin, where Lovi rates its products as High to Superior. Anessa is better for oily skin, where Lovi gives its sunscreens a High fit.

What is the difference between Purito and Anessa?

Purito offers a broad range of fragrance-free cleansers, toners, serums, eye creams, and sunscreens that Lovi rates as Superior or High for dry and sensitive skin, whereas Anessa features only sunscreens that Lovi rates as Average for dry and sensitive skin.

Purito or Anessa: which sunscreen is better?

For sunscreens, Purito Daily Soft Touch Sunscreen gets a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, and sensitive skin, while Anessa sunscreens have an Average fit for those skin types.

Which is more affordable, Purito or Anessa?

The provided page facts do not mention the prices of Purito or Anessa products.

Which causes fewer breakouts, Purito or Anessa?

Purito has a High Lovi fit for acne-prone skin on several products on this page, whereas Anessa has an Average to High fit for acne-prone skin depending on the sunscreen.

In what year and country was Purito founded compared to Anessa?

Purito was founded in South Korea in 2017, whereas Anessa was founded in Japan in 1992.

Which brand offers more products for dry skin, Purito or Anessa?

Purito offers more products for dry skin, as all the products on this page for Purito show High or Superior Lovi fit levels for dry skin, whereas Anessa's sunscreens have an Average fit for dry skin.

Do either Purito or Anessa include fragrance in their skincare products?

Purito and Anessa both do not include fragrance in any of the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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