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Purito vs Clarins

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Clarins are esteemed skincare brands originating from Korea and France, respectively. The former is cherished for its gentle moisturizers, serums, sunscreens, and makeup removers, while the latter is loved for luxurious moisturizers, potent serums, soothing eye products, and gentle toners enriched with shea and squalane. Both suit sensitive and dry skin best, though the Korean line offers soothing daily care with standout items like the Centella Unscented Toner for acne-prone skin, Daily Soft Touch Sunscreen for dark spots, and Centella Unscented Serum for mature skin, whereas the French house provides targeted treatments such as the Double Serum Light Texture, Extra-Firming Day Cream, and Super Restorative Night Cream.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Clarins is a French skincare brand founded in 1954 and owned by Famille C (Groupe Clarins).

groupeclarins.comen.wikipedia.orghappi.com

This page compares some of the most popular Purito and Clarins products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Clarins products

People Say

PuritoClarins
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs immediately — Clarins Double Serum Eye”
  • Deep hydration and skin glow Often MentionedMostly Mentioned
    • “skin drinks it up — Clarins Double Serum”
    • “keeps skin moist — Clarins Multi-Active Jour”
    • “woke up with baby soft skin — Clarins Multi-Active Nuit”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and calming effects Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “calms my skin — Clarins Hydrating Toning Lotion”
  • Luxurious texture and soft skin Not notedMostly Mentioned
    • “sinks in immediately — Clarins Double Serum Light Texture”
    • “melting non-oily texture — Clarins Extra-Firming Neck & Décolleté Cream”
    • “Creamy texture feels luxurious upon application — Clarins Extra-Firming Day Cream”
  • Excellent makeup base and primer Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “concealer glides on smoothly — Clarins Total Eye Lift”
    • “Perfect primer for any foundation, which all glide on smoothly. — Clarins Beauty Flash Balm”
  • Unpleasant smell and strong scent Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like perfume — Clarins Multi-Active Jour”
  • High price point Not notedMostly Mentioned
    • “way too expensive — Clarins Double Serum”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not moisturizing enough — Clarins Total Eye Lift”
    • “not enough moisture — Clarins Multi-Active Jour”
    • “not rich enough for winter — Clarins Multi-Active Nuit”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Rapid oxidation and low efficacy Sometimes NotedSometimes Noted
    • “turned brown quickly — Purito Pure Vitamin C Serum”
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “didn't see a lift — Clarins Total Eye Lift”
    • “no change in circles — Clarins Double Serum Eye”
  • Packaging and design issues Rarely NotedOften Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “dispenses too much product — Clarins Total Eye Lift”

Purito vs Clarins routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy Clarins routine · £170.89 · 83% fitSee multi-brand routine · 99% fit

Purito vs Clarins routines for oily skin

Buy Purito routine · £191.75 · 88% fitBuy Clarins routine · £249.57 · 74% fitSee multi-brand routine · 97% fit

Purito vs Clarins routines for combination skin

Buy Purito routine · £157.45 · 90% fitBuy Clarins routine · £201.99 · 73% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Clarins: which is better?

Purito offers fragrance-free formulas and fits best for dry, sensitive, and dark spot-prone skin, whereas Clarins provides luxurious textures and deep hydration with a higher price point. Lovi rates Purito as Superior for dry skin, while Clarins achieves a High fit level for the same skin type.

What is the difference between Purito and Clarins?

Purito offers a fragrance-free approach with lighter textures and soothing benefits, whereas Clarins features luxurious textures known for deep hydration and a glow, though most of its products contain added fragrance.

Purito or Clarins for dry skin?

Purito offers a Superior routine fit for dry skin, whereas Clarins has a High fit level. Purito features lightweight, soothing moisturizers with no fragrance listed on this page, while Clarins products often feature a strong fragrance.

Purito or Clarins: which moisturizer is better?

Purito is better for lightweight, soothing, and fragrance-free moisturizers, whereas Clarins offers luxurious textures with deeply hydrating formulas that often contain strong fragrance. Lovi rates Purito's routine fit for dry skin as Superior and Clarins' as High.

Which is more affordable, Purito or Clarins?

Clarins has a high price point compared to Purito, making Purito the more affordable brand on this page.

Which brand has more fragrance-free products, Purito or Clarins?

Purito has more fragrance-free products than Clarins, as every product on Purito's page lists no fragrance in its ingredients, while only 1 of 24 products on Clarins' page is fragrance-free.

How do the founding years and current ownership of Purito and Clarins compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Clarins was founded in France in 1954 and is owned by Famille C.

Which brand performs better for soothing and calming effects according to reviewers?

Purito performs better for soothing and calming effects according to reviewers, while Clarins is often noted for its luxurious textures and glow-boosting moisturizers. Every Purito product on this page lists no fragrance, which helps support sensitive skin.

Purito or Clarins for oily skin?

Purito is a better fit for oily skin, offering a High routine fit compared to Clarins's Average level. Every Purito product on this page lists no fragrance in its ingredients, whereas almost all Clarins products contain fragrance.

Purito or Clarins for sensitive skin?

Purito offers a Superior routine fit for sensitive skin, while Clarins has a High fit level. Every Purito product on this page lists no fragrance in its ingredients, whereas almost all Clarins products contain fragrance.

Purito or Clarins for acne-prone skin?

Purito is a better choice for acne-prone skin, as Lovi rates its routine as Superior compared to Clarins' High fit. Reviewers note that Purito offers acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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