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Purito vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and the purest are gentle skincare brands cherished for thoughtfully composed moisturizers, soothing formulas, and reliable daily support. While the former is a Korean brand founded in 2017 and owned by Corstone Capital since 2022, both offer calming care through mild ingredients. The first brand suits dry skin and sensitive skin best, with standout choices including the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. In contrast, the second brand suits sensitive, dry, and combination skin best, earning praise through consistent, understated performance.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs the purest products

Questions and answers

Purito or the purest: which is better?

Purito is the better choice for this page because every product lists no fragrance and Lovi rates its products with high fit levels across multiple skin types, unlike the purest which features a fragranced moisturizer with lower fit ratings.

What is the difference between Purito and the purest?

Purito offers a wide range of fragrance-free products that Lovi rates as Superior or High for sensitive and dry skin, whereas the purest features a single product on this page that contains fragrance and receives lower fit levels.

Purito or the purest: which moisturizer is better?

Purito offers better moisturizers for most skin types, with Lovi fit levels rated High for sensitive and dry skin across products like the Oat-in Calming Gel Cream, whereas the purest solutions moisturizer has lower fit levels for those skin types.

Which is more affordable, Purito or the purest?

This page does not provide pricing information to compare the affordability of Purito and the purest.

Which causes fewer breakouts, Purito or the purest?

Purito causes fewer breakouts because the products on this page have a High fit for acne-prone skin, whereas the purest has a Low fit.

Between Purito and the purest, which brand offers fragrance-free products according to the page?

Purito offers fragrance-free products, as every product for the brand on this page lists no fragrance in its ingredients.

How do the founding years and parent companies of Purito and the purest compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more products listed on the page with a Superior Lovi fit level for sensitive skin?

Purito has more products on this page with a Superior Lovi fit level for sensitive skin, such as the Centella Unscented Serum and the Daily Soft Touch Sunscreen. In comparison, the purest features only one moisturizer on the page with a High Lovi fit level for sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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