🇬🇧United Kingdom

Purito vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Biore are well-regarded Asian skincare lines, with the former originating in Korea in 2017 and the latter established in Japan in 1980. Purito is cherished for gentle moisturizers, serums, sunscreens, and makeup removers that suit dry skin and sensitive skin best, while the Japanese counterpart is beloved for effective sunscreens, cleansers, masks, and makeup removers tailored to sensitive skin and combination skin. Both brands offer targeted solutions for acne-prone skin, dark spots, and mature skin through thoughtfully crafted formulas. Ultimately, they differ in their specific botanical focus and regional heritage while both delivering reliable daily care.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Biore products

People Say

PuritoBiore
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “melts into skin — Biore UV Aqua Rich”
  • Soothing and calming for skin Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • No white cast Rarely NotedOften Mentioned
    • “transparent finish — Biore UV Aqua Rich”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Makeup-friendly finish and base Rarely NotedSometimes Noted
    • “primer-like — Biore UV Aqua Rich”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Skin barrier and texture improvement Sometimes NotedSometimes Noted
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Effective makeup removal Rarely NotedSometimes Noted
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Potential irritation and reactions Rarely NotedMostly Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of visible results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

Purito vs Biore routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy Biore routine · £140.14 · 84% fitSee multi-brand routine · 99% fit

Purito vs Biore routines for oily skin

Buy Purito routine · £191.75 · 88% fitBuy Biore routine · £235.68 · 88% fitSee multi-brand routine · 97% fit

Purito vs Biore routines for combination skin

Buy Purito routine · £157.45 · 90% fitBuy Biore routine · £217.77 · 89% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Biore: which is better?

Purito offers a Superior routine fit for dry skin, dry sensitive skin, and skin with dark spots on this page, whereas Biore provides a High fit for those same concerns. Reviewers mention that Purito does better with lightweight, non-greasy textures and soothing properties.

What is the difference between Purito and Biore?

Purito achieves a Superior routine fit for dry skin, whereas Biore reaches a High fit. Reviewers note that Purito excels with lightweight and soothing textures, while Biore is favored for a makeup-friendly finish and effective makeup removal.

Purito or Biore for dry skin?

Purito offers a Superior routine fit for dry skin, whereas Biore provides a High routine fit. Reviewers note that Purito products on this page help deliver soothing and lightweight moisturization for dry skin.

Purito or Biore: which sunscreen is better?

Purito Daily Soft Touch Sunscreen achieves a Superior Lovi fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Biore UV Aqua Rich reaches a High fit for combination skin and an Average fit for several other types including dry skin. Reviewers indicate that Purito provides lightweight and soothing moisture, whereas Biore offers a makeup-friendly finish without a white cast.

Which is more affordable, Purito or Biore?

This public page compares Purito and Biore on ingredients, reviews, and skin-type fit, but does not provide pricing information to determine which brand is more affordable.

When was Purito founded compared to Biore?

Purito was founded in 2017 in South Korea, whereas Biore was founded earlier in 1980 in Japan.

Which brand has a better routine fit for skin with dark spots?

Purito has a better routine fit for skin with dark spots, achieving a Superior level compared to Biore's High. Reviewers note that Purito products on this page offer soothing and calming benefits alongside lightweight moisture.

Do Purito and Biore products contain fragrance?

Every Purito and Biore product on this page lists no fragrance in its ingredients.

Purito or Biore for oily skin?

Purito and Biore both achieve a High routine fit level for oily skin. Reviewers note that Purito excels with lightweight and non-greasy textures as well as soothing and calming benefits.

Purito or Biore for sensitive skin?

Purito and Biore both achieve a Superior Lovi fit level for sensitive skin. Reviewers note that Purito provides soothing and calming benefits, while Biore offers products that list no fragrance in their ingredients.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Biore for acne-prone skin?

Purito is the better choice for acne-prone skin, as Lovi rates its routine fit as Superior compared to Biore's High. Reviewers note that Purito offers soothing and calming moisturizers, while Biore products may sometimes cause breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play