🇬🇧United Kingdom

Purito vs Medik8

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Medik8 are established skincare brands that offer reliable daily care for dry and sensitive skin. Founded in 2017, the Korean brand relies on gentle formulas for its thoughtful moisturizers, serums, sunscreens, and makeup removers, while the British brand, established in 2009, builds its serums, moisturizers, eye products, and toners around hyaluronic acid. Both labels suit dry skin and sensitive skin best, though they differ through their distinct product lineups and origins. The brand provides soothing daily care, while its counterpart focuses on targeted results.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Medik8 is a British skincare brand founded in 2009 and owned by L'Oréal Groupe since 2025.

loreal.commedik8.comtracxn.com

This page compares some of the most popular Purito and Medik8 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Medik8 products

People Say

PuritoMedik8
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbed effortlessly — Medik8 Total Moisture Daily Facial Cream”
  • Soothing and calming for sensitive skin Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calming effects — Medik8 Total Moisture Daily Facial Cream”
  • Acne-safe and barrier repair benefits Mostly MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “cleared my hormonal acne — Medik8 CRYSTAL RETINAL 3”
  • Fragrance-free and gentle formula Rarely NotedMostly Mentioned
    • “zero irritation or peeling — Medik8 CRYSTAL RETINAL 3”
    • “only Vitamin C my sensitive skin can tolerate — Medik8 C-Tetra Serum”
    • “Best retinol replacement — Medik8 Bakuchiol Peptides”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Restores moisture — Medik8 Liquid Peptides”
    • “Instantly quenched the skin — Medik8 Hydr8 B5 Intense”
    • “Reduces fine lines — Medik8 Liquid Peptides”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Glass skin, glow and brightening finish Rarely NotedOften Mentioned
    • “I wake up glowing. It adds back that youthful bloom that I've lost. — Medik8 Sleep Glycolic”
    • “unlocked a serious glow — Medik8 C-Tetra Serum”
    • “immediate glow — Medik8 Super C Ferulic”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not enough hydration — Medik8 Total Moisture Daily Facial Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • No visible results or lack of efficacy Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Not as effective as retinol — Medik8 Bakuchiol Peptides”
    • “no difference — Medik8 Oxy-R Peptides”
  • High price point Not notedOften Mentioned
    • “Expensive per bottle — Medik8 Liquid Peptides”

Purito vs Medik8 routines for dry skin

Buy Medik8 routine · £187.36 · 97% fitBuy Purito routine · £100.71 · 94% fitSee multi-brand routine · 99% fit

Purito vs Medik8 routines for oily skin

Buy Medik8 routine · £285.55 · 89% fitBuy Purito routine · £191.75 · 88% fitSee multi-brand routine · 97% fit

Purito vs Medik8 routines for combination skin

Buy Medik8 routine · £261.28 · 92% fitBuy Purito routine · £157.45 · 90% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Medik8: which is better?

Both brands perform well on this page, with Purito often noted for lightweight, soothing textures and Medik8 praised for deep hydration and brightening. Routine fit levels are equal for most skin types, though Purito reaches a Superior fit for acne-prone skin and skin with dark spots where Medik8 reaches High.

What is the difference between Purito and Medik8?

Purito offers lighter textures and performs better for acne-safe and barrier repair benefits, while Medik8 excels in deep hydration, plumping, and glass skin glow.

Purito or Medik8 for dry skin?

For dry skin, both Purito and Medik8 achieve a Superior routine fit on the products on this page. Shoppers note that Purito excels in lightweight textures and soothing benefits, while Medik8 is often chosen for deep hydration and plumping.

Drug Delivery, 2017Dermatologic Therapy, 2022

Purito or Medik8: which moisturizer is better?

Purito offers better moisturizers on this page for lightweight texture, soothing care, and barrier support, while Medik8 excels in deep hydration and plumping. Topical hyaluronic acid, a key ingredient found across Medik8 moisturizers, helps improve skin hydration and reduce signs of aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which is more affordable, Purito or Medik8?

Purito is more affordable than Medik8, as high price points are noted as a drawback for Medik8 products on this page.

Which brand has more fragrance-free products, Purito or Medik8?

Purito has more fragrance-free products on the page because every single Purito product lists no fragrance in its ingredients, whereas Medik8 has 11 out of 12 fragrance-free products.

Purito or Medik8 for oily skin?

For oily skin, both Purito and Medik8 achieve a High routine fit level on this page. Reviewers note that Purito excels with lightweight and non-greasy textures.

Purito or Medik8 for sensitive skin?

Both Purito and Medik8 provide a Superior routine fit for sensitive skin. Reviewers note that Purito excels in soothing and calming sensitive skin, while Medik8 offers a gentle, fragrance-free formula with deep hydration.

Purito or Medik8 for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Medik8. Reviewers also note that Purito excels in providing acne-safe and barrier-supporting moisturizers.

Purito or Medik8 for skin with dark spots?

Purito is a better fit for skin with dark spots, as the products on this page reach a Superior Lovi fit level for this skin type compared to Medik8's High level. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Medik8 for mature skin?

Purito and Medik8 are both a Superior fit for mature skin according to Lovi. Reviewers note that Purito excels with lightweight, soothing, and barrier-supporting moisturizers, whereas Medik8 is known for deep hydration, plumping, and improving skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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