Simple vs Pixi
Simple and Pixi are British skincare brands known for their gentle and thoughtfully crafted formulations. The former features moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best, whereas the latter offers toners, serums, eye products, and moisturizers that suit sensitive and mature skin. While both share a British heritage, they differ in their founding dates, product types, key ingredients, and targeted skin types.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
Pixi is a British skincare brand founded in 1999.
pixibeauty.comtracxn.compitchbook.com
This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs Pixi products
People Say
Hydrating and non-drying Mostly MentionedMostly Mentioned
- “banished dryness within days — Simple Replenishing Rich Moisturiser”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
- “Instant surge of hydration — Pixi Hydrating Milky Mist”
- “deeply hydrates and balances — Pixi Antioxidant Tonic”
Gentle on sensitive skin Mostly MentionedSometimes Noted
- “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
- “no artificial perfume — Simple Hydrating Light Moisturiser”
- “calms my redness instantly — Pixi Rose Tonic”
Lightweight and non-greasy texture Often MentionedOften Mentioned
- “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
- “absorbs very quickly — Simple Hydrating Light Moisturiser”
- “Absorbs quickly — Pixi Hydrating Milky Mist”
- “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
Brightening and radiance Not notedMostly Mentioned
- “gives instant glow — Pixi Glow Tonic”
- “Skin is noticeably brighter — Pixi Glow Peel Pads”
- “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
Affordable price and good value Often MentionedNot noted
- “great value for money — Simple Kind to Skin Soothing Facial Toner”
- “super affordable — Simple Hydrating Light Moisturiser”
- “Can't beat the price for the quality. — Simple Micellar Water”
Cooling and soothing effect Not notedOften Mentioned
- “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
- “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
- “lovely subtle rose scent — Pixi Rose Tonic”
Residue and film issues Sometimes NotedOften Mentioned
- “Feels slimy on skin — Simple Refreshing Facial Wash”
- “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
- “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
- “too greasy — Pixi Glow Mist”
Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
- “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
- “Not strong enough — Pixi Retinol Tonic”
- “didn't do anything — Pixi Rose Tonic”
- “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
Caused breakouts and skin reactions Sometimes NotedRarely Noted
- “broke me out — Pixi Glow Tonic”
- “caused cystic acne — Pixi Rose Oil Blend”
- “Caused bad breakouts — Pixi Retinol Tonic”
- “Gave me tiny bumps on my forehead. — Simple Micellar Water”
Simple vs Pixi routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
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Hydrating Toner
Hydrating Milky Mist
Morning
£16.00
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Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
£14.74
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SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
£22.00
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
-
Cleanser
Refreshing Facial Wash
Morning · Evening · Once a week
£4.28
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
-
Moisturizer
Replenishing Rich Moisturiser
Morning · Evening · Once a week
£2.74
-
SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
-
Pre-Cleanser
Micellar Cleansing Water
Evening · Once a week
£19.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy Pixi routine · £91.61 · 94% fit
Buy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit
Simple vs Pixi routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
£14.05
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Glow Tonic
Evening
£9.20
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
£22.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
-
Cleanser
Refreshing Facial Wash
Morning · Evening · Once a week
£4.28
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Replenishing Rich Moisturiser
Morning · Evening · Once a week
£2.74
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
-
Pre-Cleanser
Micellar Cleansing Water
Evening · Once a week
£19.48
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy Pixi routine · £146.42 · 94% fit
Buy Simple routine · £221.50 · 87% fitSee multi-brand routine · 97% fit
Simple vs Pixi routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
£14.05
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
Glow Tonic
Evening
£9.20
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
£22.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Refreshing Facial Wash
Morning · Evening · Once a week
£4.28
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
-
Moisturizer
Replenishing Rich Moisturiser
Morning · Evening · Once a week
£2.74
-
Pre-Cleanser
Micellar Cleansing Water
Evening · Once a week
£19.48
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy Pixi routine · £105.76 · 92% fit
Buy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit
Questions and answers
Simple or Pixi: which is better?
Simple is better for value and gentleness, while Pixi is better for brightening and radiance. Lovi rates both brands as having a Superior routine fit across all skin types.
What is the difference between Simple and Pixi?
Simple offers affordable, fragrance-free products on this page that are particularly gentle on sensitive skin, whereas Pixi provides popular toners and serums that help deliver deep hydration and radiance. Lovi rates both brands as having a Superior routine fit across all skin types.
Simple or Pixi for dry skin?
For dry skin, both brands offer good options, with Lovi rating Pixi's routine as Superior and Simple's as High. The products on this page from Simple feature glycerin and niacinamide, while Pixi products utilize key ingredients like hyaluronic acid, which helps with skin hydration.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Simple or Pixi: which moisturizer is better?
Simple offers lightweight, value-friendly moisturizers that reviewers mostly mention for being gentle, whereas Pixi provides options like its Rose Oil Blend with deep hydration. The products on this page from both brands generally feature average fits for moisturizers across various skin types.
Which is more affordable, Simple or Pixi?
Simple offers more affordable prices and better value among the products on this page compared to Pixi.
Which brand has more fragrance-free products, Simple or Pixi?
Simple has more fragrance-free products than Pixi, as every product on the Simple page lists no fragrance in its ingredients while Pixi has 7 of 10 products with no fragrance.
Simple or Pixi: which one offers better brightening and radiance results?
Pixi offers better brightening and radiance results than Simple, as reviewers mostly note its radiance and glow benefits. The products on this page feature key ingredients like Hyaluronic acid and Aloe vera.
What are the main key ingredients found across Simple versus Pixi products?
Simple features key ingredients such as Niacinamide and Glycerin across the products on this page. In comparison, Pixi utilizes key ingredients like Aloe vera and Hyaluronic acid throughout its line.
Simple or Pixi for oily skin?
For oily skin, both brands offer good choices, but Pixi achieves a Superior routine fit compared to Simple's High fit on this page. Pixi features targeted toners like Glow Tonic that help with oily skin, while Simple provides fragrance-free options featuring niacinamide.
Simple or Pixi for sensitive skin?
Simple is better for sensitive skin because it is gentler on sensitive skin compared to Pixi. Lovi rates the routine fit for sensitive skin as High for Simple and Superior for Pixi.
Simple or Pixi for acne-prone skin?
For acne-prone skin, both brands offer good options, with Lovi rating Simple as High and Pixi as Superior. Pixi stands out for its brightening and smoothing serums and exfoliating toners like Glow Tonic, while Simple provides gentle makeup removers and affordable moisturizers that are fragrance-free.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Clinical study of a spray containing birch juice for repairing sensitive skin
Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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