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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands offering gentle, effective daily care. Simple features nourishing niacinamide and glycerin in its moisturizers, makeup removers, cleansers, and toners, while the other brand provides thoughtful toners, serums, eye products, and moisturizers. Both brands suit oily and sensitive skin best, yet they differ in their targeted offerings, with the former delivering comforting barrier support and the latter focusing on radiant, balanced results.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

Buy Pixi routine · S$247.09 · 93% fitBuy Simple routine · S$261.94 · 83% fitSee multi-brand routine · 99% fit

Simple vs Pixi routines for oily skin

Buy Pixi routine · S$363.28 · 94% fitBuy Simple routine · S$459.69 · 85% fitSee multi-brand routine · 96% fit

Simple vs Pixi routines for combination skin

Buy Pixi routine · S$329.01 · 93% fitBuy Simple routine · S$355.99 · 85% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or Pixi: which is better?

Simple tends to be better for sensitive skin, offering gentle, fragrance-free options, while Pixi is often favored for its brightening and radiance-boosting formulas. Both brands feature products on this page that help hydrate and maintain lightweight textures.

What is the difference between Simple and Pixi?

Simple offers affordable, fragrance-free products that reviewers note are gentle and great for sensitive skin, whereas Pixi provides popular toners and serums known for delivering radiance and a deep glow. Reviewers report that Pixi may sometimes cause a sticky residue or scent issues, while Simple is known for offering lightweight moisturizers and effective makeup removers.

Simple or Pixi for dry skin?

For dry skin, Pixi is rated as a Superior routine fit, while Simple offers an Average to High fit depending on the specific product. Pixi delivers deep hydration and radiance, although some of its products may feature fragrance. Simple provides value-friendly and fragrance-free options that are gentle on sensitive skin.

Simple or Pixi: which moisturizer is better?

Simple features lightweight, value-friendly moisturizers that are generally gentle, while Pixi offers options like the Rose Oil Blend, which provides dry skin with good hydration. The products on this page for Simple list no fragrance, whereas Pixi includes scented formulations.

Which is more affordable, Simple or Pixi?

Simple offers more affordable prices and good value compared to Pixi. Reviewers note that Simple provides value-friendly moisturizers, and the products on this page are known for being budget-conscious.

How do the founding years and company ownership compare between Simple and Pixi?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Pixi was also founded in the United Kingdom in 1999 but remains independently owned.

Which brand has more fragrance-free products, Simple or Pixi?

Simple has more fragrance-free products than Pixi on this page. Every product on the Simple page lists no fragrance in its ingredients, whereas 7 of the 10 Pixi products are fragrance-free.

What are the key ingredients featured across Simple products compared to Pixi products?

Simple features key ingredients such as niacinamide and glycerin across the products on this page, which helps manage skin aging and pigmentation. In contrast, Pixi features key ingredients like aloe vera and hyaluronic acid, where sodium hyaluronate may benefit skin quality and wound healing.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Pixi for oily skin?

Simple and Pixi both offer solid options for oily skin, with Lovi giving Pixi a Superior routine fit compared to Simple's High fit. Pixi stands out for radiance and glow, while the products on this page from Simple list no fragrance.

Simple or Pixi for sensitive skin?

Simple is better for sensitive skin because it is gentler and more sensitive-skin-friendly, while Pixi sometimes has strong fragrance and scent issues. Every product on the Simple page lists no fragrance in its ingredients.

Simple or Pixi for acne-prone skin?

Simple is the better choice for acne-prone skin because it is gentler on sensitive skin, whereas Pixi often causes skin reactions. Lovi rates Simple with a High routine fit for acne-prone skin. Simple also features key ingredients like niacinamide, which helps reduce cutaneous pigmentation and melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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