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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands known for thoughtful, gentle formulations that cater to different complexion needs. Simple is beloved for its moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. Pixi is beloved for its toners, serums, eye products, and moisturizers, suiting oily skin and sensitive skin best with balanced care. Both offer standout choices for particular concerns, but they differ in their specific formulations and target skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

See multi-brand routine · 98% fit

Simple vs Pixi routines for oily skin

See multi-brand routine · 97% fit

Simple vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Pixi: which is better?

Simple and Pixi both perform well, but Simple is better for value and sensitivity while Pixi excels in radiance and cooling effects.

What is the difference between Simple and Pixi?

Simple offers affordable, fragrance-free products that are gentle on sensitive skin, whereas Pixi provides brightening and radiance-focused skincare featuring key ingredients like hyaluronic acid. Pixi has a Superior routine fit across various skin types, while Simple is noted for its lightweight and value-friendly moisturizers.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Simple or Pixi for dry skin?

Both brands are great options for dry skin, with Lovi giving Pixi a Superior fit and Simple a High fit. Pixi provides deep hydration and radiance, while Simple offers lightweight, value-friendly moisturizers.

Simple or Pixi: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers, while Pixi provides options like the Rose Oil Blend, which helps with dry skin. Both brands feature moisturizers on this page that are Lovi-rated as Average for dry skin.

Which is more affordable, Simple or Pixi?

Simple is more affordable, offering value-friendly moisturizers and products on this page known for good value. Lovi rates Simple as providing an affordable price and good value compared to Pixi.

Between Simple and Pixi, which brand is entirely fragrance-free across all products on this page?

Simple is entirely fragrance-free across all products on this page, whereas Pixi includes fragrance in 7 of its 10 products. Every product on the Simple page lists no fragrance in its ingredients.

How do the founding years and ownership structures of Simple and Pixi compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Pixi was founded in the United Kingdom in 1999 and remains independently owned.

Which brand performs better according to reviewers for brightening and radiance?

Pixi performs better than Simple according to reviewers for brightening and radiance.

Simple or Pixi for oily skin?

Both Simple and Pixi offer a Superior fit for oily skin. Pixi provides targeted options like Glow Tonic, which is well-suited for oily skin.

Simple or Pixi for sensitive skin?

Simple is better for sensitive skin because it is gentler on sensitive skin compared to Pixi. Lovi rates the routine fit for sensitive skin as Superior for Pixi and High for Simple.

Simple or Pixi for acne-prone skin?

Both Simple and Pixi achieve a Superior routine fit for acne-prone skin on Lovi. Pixi excels with specialized toners and serums like its Glow Tonic, which is rated Superior for acne-prone skin, while Simple offers gentle, fragrance-free products containing niacinamide that helps control skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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