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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands offering gentle, thoughtful formulations for daily routines. Simple, founded in 1960 and owned by Unilever PLC since 2011, provides moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin to suit acne-prone and oily skin, while Pixi, founded in 1999, is beloved for its toners, serums, eye products, and moisturizers that suit oily and sensitive skin. Both lines deliver targeted care through standout items like the Kind to Skin Soothing Facial Toner and the Glow Tonic, differing primarily in their specific ingredient strengths and foundational histories.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

Buy Pixi routine · $178.68 · 94% fitBuy Simple routine · $128.28 · 83% fitSee multi-brand routine · 99% fit

Simple vs Pixi routines for oily skin

Buy Pixi routine · $342.54 · 95% fitBuy Simple routine · $280.29 · 88% fitSee multi-brand routine · 98% fit

Simple vs Pixi routines for combination skin

Buy Pixi routine · $333.65 · 94% fitBuy Simple routine · $259.77 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or Pixi: which is better?

Simple tends to be better for sensitive skin due to being fragrance-free and offering gentle formulas, whereas Pixi is often preferred for radiance and brightening benefits. Lovi rates both brands as having a Superior routine fit across all skin types.

What is the difference between Simple and Pixi?

Simple offers affordable, fragrance-free products that reviewers find gentle on sensitive skin, while Pixi provides a wider variety of formulas that tend to focus on deep hydration, brightening, and radiance. For routine fit across all skin types, Simple has an overall High fit level, whereas Pixi reaches a Superior fit level.

Simple or Pixi for dry skin?

Pixi offers a Superior routine fit for dry skin, whereas Simple has an Average fit across its dry skin moisturizers and cleansers. Pixi also helps deliver deep hydration and radiance, though some of its products list fragrance and may cause skin irritation.

Simple or Pixi: which moisturizer is better?

Simple offers the products on this page with lightweight, value-friendly moisturizers, while Pixi provides options featuring deep hydration and ingredients like hyaluronic acid that may help with moisture retention. Lovi rates the routine fit for dry skin as High for Simple and Superior for Pixi.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Simple or Pixi?

Simple offers more affordable prices and better value compared to Pixi, alongside lightweight, value-friendly moisturizers.

Do Simple and Pixi products contain fragrance?

Simple products on this page list no fragrance in their ingredients, whereas 3 of the 10 Pixi products list fragrance.

How do the founding years and corporate ownership of Simple and Pixi compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Pixi was also founded in the United Kingdom in 1999 but remains independently owned.

Which brand performs better for brightening and radiance according to review themes?

Pixi does better for brightening and radiance according to review themes. The products on this page help deliver radiance and glow.

Simple or Pixi for oily skin?

For oily skin, Pixi has a Superior Lovi fit level, whereas Simple has a High Lovi fit level on this page. Pixi provides brightening and cooling effects, while Simple offers good value and lightweight formulas.

Simple or Pixi for sensitive skin?

Simple is particularly well-suited for sensitive skin, offering gentle products with no fragrance across the products on this page. Pixi also helps sensitive skin with soothing options like its Hydrating Milky Mist, though it features some formulas with fragrance.

Simple or Pixi for acne-prone skin?

Simple has a High Lovi fit for acne-prone skin, while Pixi has a Superior Lovi fit. Both brands feature products that help with skin care, although Pixi is noted for delivering a glow.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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