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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands known for their gentle, thoughtful formulations. The former, founded in 1960 and owned by Unilever PLC since 2011, offers moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, which suit acne-prone skin and skin with dark spots best. Conversely, the latter, founded in 1999, is celebrated for its nourishing toners, targeted serums, soothing eye products, and hydrating moisturizers that suit sensitive and dry sensitive skin best. While both provide comforting daily care, they differ in their specific product lineups and targeted skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

See multi-brand routine · 98% fit

Simple vs Pixi routines for oily skin

See multi-brand routine · 95% fit

Simple vs Pixi routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Simple or Pixi: which is better?

Simple and Pixi both offer great options, with Simple standing out as value-friendly and gentle on sensitive skin, while Pixi is often praised for providing deep hydration and radiance. Lovi rates both brands as having a Superior routine fit across all skin types.

What is the difference between Simple and Pixi?

Simple offers value-friendly, fragrance-free products on this page that shoppers find gentle on sensitive skin, whereas Pixi provides a wider range of toners and serums with key ingredients like aloe vera and hyaluronic acid that help deliver deep hydration and radiance. Reviewers note that Pixi may sometimes cause skin irritation and sensitivity, while Simple is known for lightweight moisturizers.

Simple or Pixi for dry skin?

Pixi offers a Superior routine fit for dry skin, whereas Simple achieves an Average fit with its moisturizers on this page. Pixi features ingredients like hyaluronic acid, which helps provide deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Simple or Pixi: which moisturizer is better?

When it comes to moisturizers, Pixi and Simple both offer options that have average Lovi fit levels across most skin types, but Pixi helps provide deep hydration and radiance while Simple is known for lightweight, value-friendly formulas. Niacinamide in Simple products may help reduce skin pigmentation, and hyaluronic acid in Pixi products helps support skin hydration.

The British Journal of Dermatology, 2002Journal of Pharmacy & Pharmaceutical Sciences, 2015

Which is more affordable, Simple or Pixi?

Simple offers more affordable prices and good value compared to Pixi. Reviewers mostly mention Simple for its value-friendly moisturizers.

Between Simple and Pixi, which brand has been owned by Unilever PLC since 2011?

Simple has been owned by Unilever PLC since 2011, while Pixi is independently owned.

How many products on the Pixi page list fragrance compared to the Simple products?

On the Pixi page, 7 of 10 products list no fragrance while 3 include it, whereas every product on the Simple page lists no fragrance in its ingredients.

Which brand's routine fit is considered Superior for dry skin according to the facts?

Pixi's routine fit is considered Superior for dry skin, whereas Simple's routine fit for dry skin is High. Pixi helps provide deep hydration and radiance, but may cause skin irritation and sensitivity for some users.

Simple or Pixi for oily skin?

For oily skin, Pixi has a Superior routine fit and Simple has a High routine fit on the products on this page. Niacinamide in Simple helps control pigmentation and skin aging, while hyaluronic acid in Pixi helps support skin hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Pixi for sensitive skin?

Simple is a better choice for sensitive skin because reviewers note it is more gentle and causes fewer reactions than Pixi. Lovi rates Simple as having a High fit for sensitive skin, and the products on this page list no fragrance.

Simple or Pixi for acne-prone skin?

Simple and Pixi both have a Superior routine fit for acne-prone skin. Simple helps with gentle and sensitive-skin-friendly care, while Pixi products like Retinol Tonic help provide a superior toner option with a Superior Lovi fit level for this skin type.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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