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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands offering reliable products for daily routines. Simple is known for gentle moisturizers, soothing makeup removers, dependable cleansers, and refreshing toners with niacinamide and glycerin, suiting oily and mature skin best. Meanwhile, the other brand is beloved for its thoughtful toners, serums, eye products, and moisturizers that suit dry and oily skin. They differ primarily in their founding years, ownership, and specific ingredient focus for diverse complexions.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

Buy Pixi routine · CA$295.17 · 94% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

Simple vs Pixi routines for oily skin

Buy Pixi routine · CA$264.28 · 94% fitBuy Simple routine · CA$271.73 · 87% fitSee multi-brand routine · 96% fit

Simple vs Pixi routines for combination skin

Buy Pixi routine · CA$228.28 · 93% fitBuy Simple routine · CA$214.83 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or Pixi: which is better?

Simple is better for value-friendly pricing and gentleness on sensitive skin, whereas Pixi stands out for brightening, radiance, and cooling and soothing effects. Both brands offer products on this page that help hydrate the skin and maintain a lightweight texture.

What is the difference between Simple and Pixi?

Simple stands out for affordability and gentleness on sensitive skin with fragrance-free formulas containing niacinamide and glycerin, whereas Pixi delivers deep hydration, radiance, and brightening benefits using ingredients like aloe vera and hyaluronic acid. Reviewers note that Pixi offers great cooling and soothing effects but may cause stickiness and skin irritation, while Simple provides lightweight, value-friendly moisturizers and gentle makeup removers.

The British Journal of Dermatology, 2002Iranian Journal of Medical Sciences, 2019

Simple or Pixi for dry skin?

Both Simple and Pixi achieve a Superior routine fit for dry skin on Lovi. Pixi features ingredients like hyaluronic acid that helps with deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Simple or Pixi: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers that help keep skin hydrated, while Pixi provides options like its Rose Oil Blend for dry skin. Reviewers note that Simple products on this page are generally gentle, though some users mention they may cause breakouts.

Which is more affordable, Simple or Pixi?

Simple offers more affordable prices and good value compared to Pixi. Reviewers frequently note Simple products as value-friendly moisturizers.

Between Simple and Pixi, which brand has a longer history and is owned by Unilever?

Simple has a longer history, having been founded in the United Kingdom in 1960, and is owned by Unilever PLC. Pixi was founded later, in 1999, and remains independently owned.

How do the fragrance ingredients compare between Simple and Pixi products on this page?

Simple products on this page list no fragrance in their ingredients, whereas 3 of the 10 Pixi products include fragrance. Reviewers note that Pixi often has strong fragrance and scent issues.

Which brand performs better for brightening and radiance according to review themes?

Pixi performs better for brightening and radiance according to review themes. Its brightening and smoothing serums as well as radiance and glow are mostly mentioned by reviewers.

Simple or Pixi for oily skin?

Both Simple and Pixi achieve a Superior routine fit for oily skin on this page, with Pixi also offering a Retinol Tonic that helps improve skin texture. Simple features fragrance-free products with niacinamide, which may help regulate oil, while Pixi provides targeted brightening and exfoliating options.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Simple or Pixi for sensitive skin?

Simple is the better choice for sensitive skin because its products on this page are rated High for that skin type and reviewers note they are gentle and sensitive-skin-friendly, whereas Pixi reviewers sometimes note skin irritation and sensitivity.

Simple or Pixi for acne-prone skin?

Simple is gentler on sensitive skin, whereas Pixi achieves a Superior routine fit for acne-prone skin and offers brightening benefits.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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