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COSRX vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Pixi are a Korean skincare brand founded in 2013 and a British skincare brand founded in 1999, respectively. The former is dearly loved for its expertly formulated serums, moisturizers, cleansers, masks, and more, which thoughtfully incorporate hyaluronic acid, glycerin, and niacinamide, while the latter is beloved for its thoughtful range of toners, serums, eye products, and moisturizers, which rely on carefully balanced formulas. Products from the first brand suit acne-prone skin and oily skin best, whereas the offerings from the second suit sensitive skin and mature skin best. They differ primarily in their founding origins, key ingredients, and the specific skin types they suit best.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

koreajoongangdaily.combeautymatter.comprnewswire.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular COSRX and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Pixi products

People Say

COSRXPixi
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — COSRX Advanced Snail 96 Mucin Power Essence”
    • “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Glow, radiance and brightening Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
  • Lightweight absorption and texture Often MentionedOften Mentioned
    • “absorbs instantly like water — COSRX The 6 Peptide Skin Booster Serum”
    • “sinks in immediately — COSRX Advanced Snail Peptide Eye Cream”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Improves and smoothes skin texture Often MentionedSometimes Noted
    • “skin feels softer immediately — COSRX The 6 Peptide Skin Booster Serum”
    • “Skin feels like glass — COSRX BHA Blackhead Power Liquid”
    • “smoother skin — COSRX AHA/BHA Clarifying Treatment Toner”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Gentle and non-stripping formula Often MentionedRarely Noted
    • “No stinging or irritation — COSRX BHA Blackhead Power Liquid”
    • “perfect for first-time retinol users — COSRX The Retinol 0.1 Cream”
    • “doesn't strip my skin — COSRX Low pH Good Morning Gel Cleanser”
    • “Gentle enough for regular use — Pixi Retinol Tonic”
  • Effective acne and pore control Often MentionedRarely Noted
    • “helped to improve my acne after only 2 weeks — COSRX Salicylic Acid Daily Gentle Cleanser”
    • “cleared up my spots — COSRX Low pH Good Morning Gel Cleanser”
    • “Melted blackheads right off — COSRX BHA Blackhead Power Liquid”
    • “faded acne scars — Pixi Glow Tonic”
  • Unpleasant texture and sticky residue Sometimes NotedOften Mentioned
    • “texture is gooey and stringy — COSRX Advanced Snail 92 All in One Cream”
    • “too slimy and sticky — COSRX Advanced Snail 96 Mucin Power Essence”
    • “too greasy — Pixi Glow Mist”
    • “I just could not get past this heavy feel. — Pixi Vitamin-C Serum”
  • Strong medicinal or chemical scent Sometimes NotedOften Mentioned
    • “smells like chemicals — COSRX Low pH Good Morning Gel Cleanser”
    • “smells like onions — COSRX The Retinol 0.1 Cream”
    • “smells like tea tree/medicinal — COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)”
    • “smell is overpowering — Pixi Glow Tonic”
  • Packaging and dispensing issues Sometimes NotedOften Mentioned
    • “tube cracked on the side — COSRX The Retinol 0.1 Cream”
    • “hate dipping fingers in — COSRX Advanced Snail 92 All in One Cream”
    • “packaging is terrible — COSRX The Hyaluronic Acid 3 Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”

COSRX vs Pixi routines for dry skin

Buy Pixi routine · £91.61 · 94% fitBuy COSRX routine · £52.48 · 89% fitSee multi-brand routine · 99% fit

COSRX vs Pixi routines for oily skin

Buy Pixi routine · £146.42 · 94% fitBuy COSRX routine · £143.60 · 90% fitSee multi-brand routine · 97% fit

COSRX vs Pixi routines for combination skin

Buy Pixi routine · £105.76 · 92% fitBuy COSRX routine · £119.44 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

COSRX or Pixi: which is better?

Both brands are great, but Pixi has superior routine fits across more skin types on this page, while COSRX does better for improving skin texture and acne control.

What is the difference between COSRX and Pixi?

COSRX is a South Korean brand focused on gentle, non-stripping formulas and effective acne control, whereas Pixi is a British brand that tends to offer superior routine fit across almost all skin types. Lovi finds that Pixi achieves Superior fit levels for dry, combination, mature, and dry sensitive skin, while COSRX achieves High fit levels for those same categories. Topical hyaluronic acid helps improve skin hydration and wound healing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

COSRX or Pixi for dry skin?

For dry skin, Lovi rates Pixi as Superior and COSRX as High, making Pixi the better fit. Pixi leans on hydrating ingredients like hyaluronic acid to support moisture levels. Additionally, Lovi notes that the products on this page for Pixi offer deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

COSRX or Pixi: which moisturizer is better?

Pixi offers a Superior routine fit for dry skin, whereas COSRX achieves a High routine fit for dry skin. Both brands offer moisturizers featuring ingredients like hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, COSRX or Pixi?

This page does not provide pricing information to compare the affordability of COSRX and Pixi.

Which brand uses fragrance in more of its products?

COSRX uses fragrance in only 1 of its 38 products on this page, whereas Pixi includes fragrance in 7 of its 10 products. This makes Pixi the brand that uses fragrance in a significantly higher proportion of its range.

COSRX or Pixi for oily skin?

For oily skin, Lovi rates both COSRX and Pixi as a Superior fit. COSRX features a strong lineup including oil-free moisturizers and targeted acne treatments, while Pixi offers effective balancing toners.

COSRX or Pixi for sensitive skin?

For sensitive skin, both COSRX and Pixi offer solid choices, as Lovi rates COSRX as Superior and Pixi as Superior. Reviewers note that COSRX provides gentle and non-stripping formulas, while Pixi is known for gentle and soothing toners.

COSRX or Pixi for acne-prone skin?

For acne-prone skin, both COSRX and Pixi offer a Superior routine fit according to Lovi. COSRX helps with effective acne and overall pore control, while Pixi provides strong brightening benefits.

COSRX or Pixi for mature skin?

For mature skin, Pixi achieves a Superior routine fit, while COSRX reaches a High fit level. Both brands include retinol products that may help smooth and improve aging skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

COSRX or Pixi for skin with dark spots?

For skin with dark spots, Pixi has a Superior Lovi routine fit while COSRX has a High Lovi fit. Pixi does better for glow, radiance, and brightening, whereas COSRX does better for improving and smoothing skin texture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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