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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands offering gentle daily essentials for diverse complexions. Simple is beloved for its moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, suiting acne-prone and mature skin best. Meanwhile, Pixi is universally loved for its nourishing toners, targeted serums, soothing eye products, and hydrating moisturizers, suiting sensitive and oily skin best. While both brands support healthy complexions, they differ in their specific formulations and targeted skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

See multi-brand routine · 99% fit

Simple vs Pixi routines for oily skin

See multi-brand routine · 95% fit

Simple vs Pixi routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Simple or Pixi: which is better?

Simple offers better value and gentler options for sensitive skin, whereas Pixi delivers superior radiance, brightening, and cooling effects with key ingredients like aloe vera and hyaluronic acid. Both brands feature high or superior routine fits across various skin types on these pages.

Iranian Journal of Medical Sciences, 2019Journal of Pharmacy & Pharmaceutical Sciences, 2015

What is the difference between Simple and Pixi?

Simple offers value-friendly, fragrance-free products on this page that reviewers often find gentle on sensitive skin, whereas Pixi delivers brightening and radiance effects with key ingredients like aloe vera and hyaluronic acid.

Iranian Journal of Medical Sciences, 2019Dermatologic Therapy, 2022

Simple or Pixi for dry skin?

For dry skin, Pixi has a Superior routine fit on this page, while Simple has an Average to High fit depending on the product. Pixi helps provide deep hydration and radiance with key ingredients like hyaluronic acid, which helps skin quality and signs of aging.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Simple or Pixi: which moisturizer is better?

Simple offers more value-friendly moisturizers, while Pixi provides options that are better suited for deep hydration and radiance. Both brands feature moisturizers that help maintain skin hydration.

Which is more affordable, Simple or Pixi?

Simple is more affordable, offering value-friendly moisturizers and products on this page known for their budget-friendly pricing.

Simple or Pixi: which brand has no fragrance in all of its listed products?

Simple has no fragrance in every product on this page, whereas 7 of 10 Pixi products list no fragrance.

Which brand is better for brightening and radiance, Simple or Pixi?

Pixi does better for brightening and radiance compared to Simple. Pixi features brightening and smoothing serums and includes key ingredients like Niacinamide and Vitamin C that may help brighten skin and reduce dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Pixi: which company was founded earlier?

Simple was founded earlier than Pixi, having started in the United Kingdom in 1960 compared to Pixi's founding in 1999.

Simple or Pixi for oily skin?

For oily skin, both Simple and Pixi achieve a Superior Lovi routine fit level, offering great options depending on your preference for value or targeted care. Simple is often noted for being affordable and gentle, while Pixi shines with brightening serums like its Vitamin-C Serum, which may help enhance radiance.

Journal of Cosmetic Dermatology, 2020

Simple or Pixi for sensitive skin?

Simple offers gentle, sensitive-skin-friendly makeup removers and is rated High for sensitive skin, whereas Pixi features products like its Hydrating Milky Mist that are well-suited for sensitive skin types. Lovi rates the routine fit for sensitive skin as High for Simple and Superior for Pixi.

Simple or Pixi for acne-prone skin?

For acne-prone skin, Lovi rates both Simple and Pixi as having a Superior routine fit. Pixi stands out for radiance and glow, while Simple is noted for being affordable and gentle on sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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